Last month we announced the winners of the Grasshopper / KISSmetrics Phone Number Challenge. Out of about 30 entries, three businesses were chosen: Flowr, The Site Slinger and DODOcase.
Each one of these outfits were given a free lifetime account of both KISSmetrics and Grasshopper phone service. In return, we get to conduct a case study of each website to see if sign-ups will increase due to the addition of a visible phone number on their home page. Click here to read Jonathan Kay’s hypothesis about adding a phone number to a company home page.
Initially we were going to track each of these websites simultaneously. However, DODOcase got so excited with KISSmetrics that they jumped into several conversion optimization trials. This means that we’re going to have to conduct their test later when they have finished their initial rounds of experiments.
For now we are going to focus on Flowr and The Site Slinger. Read on to see what home page variants were created for this case study.
TheFlowr.com Home Page Variants
The image below is the original Flowr home page. If you look closely, you will see that there is no phone number on the page.
In the next image, you will see a screenshot of the home page variant with a phone number and the call to action “Want to have a chat? Call us at..” (look for the red asterisk).
The Site Slinger Home Page Variants
Below is a screenshot of the original Site Slinger home page. Again, there is no phone number visible on the page.
Next is a screenshot of the home page variant of The Site Slinger. Notice that the phone number is in two locations. Once at the top right hand corner of the page and once above their video.
Ready, Set, Go!
Over the next six weeks, we are going to A/B test these home page variations. The hypothesis is that having a phone number will present visitors with an increased feeling of trust which could lead to more sign-ups. In addition, a phone number may provide an easier way to order, which may lead to increased sign-ups as well.
Check back with us in six weeks to find out the results of this test!