If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered remarkably well after their penalty). On the other hand, they can also prop up sites, some of which may be your competitors. This is part of the risk of putting a company’s survival in the hands of a third party.
The good news is that you can take steps to avoid a Google penalty while simultaneously improving your chances of success with SEO. Today’s infographic shows you how to do just that.
Save this as a guideline on which practices to steer clear of and which strategies to employ to increase your odds of getting a better ranking.
If you do happen to get hit by a penalty, use this post as a guide to help you recover.
It also helps to periodically re-read Google’s quality guidelines.
About the Author: Zach Bulygo (Twitter) is Content Writer for Kissmetrics.