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How to Avoid a Google Penalty (Infographic)

If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered remarkably well after their penalty). On the other hand, they can also prop up sites, some of which may be your competitors. This is part of the risk of putting a company’s survival in the hands of a third party.

The good news is that you can take steps to avoid a Google penalty while simultaneously improving your chances of success with SEO. Today’s infographic shows you how to do just that.

Save this as a guideline on which practices to steer clear of and which strategies to employ to increase your odds of getting a better ranking.

How to Avoid a Google Penalty
Courtesy of: Quick Sprout

If you do happen to get hit by a penalty, use this post as a guide to help you recover.

It also helps to periodically re-read Google’s quality guidelines.

About the Author: Zach Bulygo (Twitter) is Content Writer for Kissmetrics.

  1. I try to stay safe by producing quality content and getting backlinks naturally.
    I hope that I won’t get penalized. I am also going to refer to all the points in the infographic to see that I am safe from the eyes of Google.
    Thanks for the info!

  2. A good SEO agency always avoids black hat SEO techniques and always try to contribute to the internet.

  3. Mihail Stoychev Jun 04, 2015 at 12:11 am

    Great infographic.

    Reposting it right away.

  4. Excellent infographic. I took a few things away from this, and honestly thought my PR was higher until this article motivated me to actually check he PR for my small business. I definitely have some work tom do.


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