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Infographic: Brewing Up the Best Content

There are many paths you can take when forming your content creation process. Some companies put their focus on creating as much content as quickly as possible, while others take their time and prefer quality over quantity.

Today’s infographic comes from ExactTarget and it shows us how the process of creating content can be analogous to making a great beer. It can come in different forms with different readers and goals in mind.

Like all great things, quality content isn’t made by one person. It takes a team to produce creative, memorable content. For every great author there is a team of editors, publishers, and other supporting members that help create that great story. Two heads are most certainly better than one.

When creating content, it’s important to go for the content that you have the most passion for. You shouldn’t force yourself to write blog articles everyday if you aren’t jazzed up about it. If you don’t enjoy it, you probably won’t keep at it very long. Worse, you’ll never become great at it. You’ll always do just enough to get the job done. You should be fueled by passion.

If creating video or podcasts is what excites you, go for it. But also keep in mind how your audience finds and consumes information. Use those channels to your advantage. If you’re targeting a younger audience, than video and audio podcasts may work better than 5000+ word blog posts. If you’re targeting sales professionals, than perhaps articles and seminars work best. Choose your medium, then focus on how you can consistently produce top notch content. If you are writing content, throw word count out the window as a “quality factor”. Focus on writing quality content that is readable and understandable.

Find what you’re passionate about creating, get the right team involved, find good distribution channels, and beautifully execute.

“Shoot for the moon. Even if you miss, you’ll land among the stars.”
-Les Brown

Brewing Up the Best Content

This infographic is brought to you by ExactTarget Marketing Cloud and Kapost.

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

  1. Lena Sinclaire Aug 05, 2014 at 8:49 pm

    Awesome stuff! And your comparison with brewing is really creative! Just one small correction – there is no distilling in beer making. Just fermentation ;)

  2. Creating quality content is always matter a lot whether its for infographics or for any blog or article. There should be ideas of more persons in content rather then creating its own because if only one person gonna to create this then it will not refine in proper manner. Writing content should not bother you while it should be enjoyable for you so that it will be easy for you to put more ideas in that.

  3. Although infographics like this offer good looking visuals and fun metaphors, there is hardly anything to take from this which couldn’t of been quickly summed up in a couple sentences.

    Understand how and what type of content your audience consumes regularly. Then produce top quality content based on what you just found out.

    There are no actionable methods to take-away from this infographic, which unfortunately leaves it generic and bland, wrapped up in a pretty infographic.

    The information displayed here is far from what I expected from KissMetrics.

    • Hey Matt,
      Sorry we let you down on this one.

      We always try to find infographics that are well designed and give our audience useful information. I thought this infographic gave useful information to those looking for some inspiration or curious about the process of creating great content.

      Going forward, I’ll continue to look for infographics that are useful and well designed. I look forward to sharing the good ones I find here on the blog.

      Thanks for your feedback.

    • Matt,
      Sorry we didn’t meet expectations. We’ll definitely take your notes into consideration for future posts.

    • Andrew J. Coate Aug 09, 2014 at 6:50 pm

      Interesting feedback Matt! I work for Kapost, (the actual infographic creator, in combination with ExactTarget). I’d mention that not all content must be world-shattering information wise. I firmly believe there’s a place for “light, fun” content – especially at the top of the funnel. Our intent in crating this was exactly that. Light, fun content that wasn’t meant to generate a bunch of leads, but would generate a bit of extra traffic and buzz. It did just that, in fact. It’s one of our best traffic generators lifetime for our blog,. And beyond that continues to grab attention of other amazing content creators like KISSMetrics (thanks guys!)

      It also led to many fun conversations and social buzz. Used in combination with other content, it appeared for us this was useful for our audience, and has some lasting interest, as well after we published we’re still seeing new attention to it.

      So don’t be too harsh on Neil & Co. This wasn’t something they created.

  4. I also will consider for my future post, always try to provide resources or sincere readers reviews. Never create a post that does not contribute anything and is neutral

  5. Content creation is easier in some industries than others. For example, in the legal field it is difficult to come up with content that is new and interesting and likely to be shared. It can be done, however. My most shared piece of content took me like 15 hours to curate and publish. Yet, it was widely shared as it was completely original.

  6. As a graphic designer I always like to create infographics. This is one of the finest graphics which I can say easily. Thanks fro all the help.


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