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How Do Colors Affect Purchases? The Video

A couple of years ago we released an infographic called How Do Colors Affect Purchases? Since then, it has become wildly successful because it provides readers with a lot of valuable information they can use when choosing colors for websites, products, and marketing materials.

Thanks to Bryan Harris at, we now have a video version of this infographic that communicates the material in a more digestible manner. As a matter of fact, you might find that “video-fying” your infographics is a better way to explain the information presented in them.

Check out the video below and let us know what you think in the comments!

Facts and Stats to Tweet

  • 85% of shoppers point to color as a primary reason they buy a particular product. »tweet«
  • Color increases brand recognition by 80%. Brand recognition links directly to consumer confidence. »tweet«
  • 42% of shoppers base their opinion of a website on the overall design alone. »tweet«
  • 52% of shoppers didn’t return to a website because of the overall aesthetic. »tweet«
  • 64% of online shoppers didn’t purchase an item(s) because the website was too slow. »tweet«
  • found that for every 100 milliseconds of load time, there was a 1% decrease in sales. »tweet«
  • 52% of consumers are more likely to enter a store if there is a sale sign in the window. »tweet«
  • 60% of consumers feel at ease and are more likely to buy a product that has the word “guaranteed” associated with it. »tweet«

Be sure to check out these other infographics on color:

  1. Thanks – this is interesting information to consider. I’ll make sure to share this with clients.

  2. Very cool video and definitely sharing with my team! Thanks!

  3. The video is nice, but it rolls too fast. Not everyone reads at the speed of light you know.

  4. Is there a reason it’s impossible to see how long this video is, even *while* watching it if you’re in Chrome? There’s simply nothing between the pause/play button and the volume button, and clicking there doesn’t let me advance (which it would if some glitch was making the bar invisible but it still existed). If it’s a bug in Chrome, please get Wistia to look into it – if it’s on purpose, I hope it’s part of some A/B test and you’re specifically deciding to potentially frustrate site visitors to see if it’s worth it for some reason. (Who knows, it may be, but I doubt it’s really on purpose…). It does have a play bar in Safari, which makes me more sure it’s a bug. I hope y’all figure it out because having no idea how long a video is or how much is left is very frustrating.

  5. When I read stats in an article I really like to see cited material; otherwise, percentages are just opinions. Great video, though!

  6. I’d love love LOVE to have this video on my website and company Facebook page but it definitely rolls way way WAY too fast. This is a great video to introduce businesses to the kind of consulting services Colour Marketing Designers offer… establishing the right colour for product lines & branding that target their ideal market. Excellent idea to create a video version of your infographic. Would love to see a revised version at a slower digestible pace… we not only have to be able to read it through, but transfer the information to our brains, where it needs to digest and start sinking in, which takes more time. Cheers & Best Regards, Ellie

  7. Great, very informative will pass on to clients when I need to justify my design and colors. Do you have it in a pdf. Easier to read and share.

  8. This is a decent video. However, I can’t seem to locate the code to imbed.

  9. Good Video, but as many have said its rolls far too quickly, slow it down slightly and it will be perfect!

  10. nice video. very informative. now i know what colors to use when making my website. thanks for sharing!

  11. Nowadays i see that almost every big Internet company try to use as much as possible blue color on their pages (google, facebook, android). Few year ago the green color was on the first place, maybe in few years there would be another change.

  12. I LOVED this video–another quality data set from Kissmetrics. I just wish it ran a little slower, as I didn’t have time to really interpret the data I saw.

  13. Shopping Guru Jul 24, 2013 at 3:00 am

    One of the best illustration videos on the impact of colors and purchases I’ve seen..thanx

  14. Tiffany Stubbs Jul 31, 2013 at 1:21 am

    Greta visualisation – really engaging. my feedback would be on the music. personally I think it’s a bit to “powerful” for the content

  15. A video without commands to see how long it lasts is not cool.


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