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How to Create Content That Drives Organic Traffic

When writing content, there are a lot of factors you have to keep in mind. You need:

  • A great headline that’ll get people to click (without it being clickbait).
  • Well-written content that must get to the point, move along, be an enjoyable read, etc.
  • Memorable content.
  • Content that achieves a goal promised early on. This article on book titles, for instance, implies that it will show you how to pick the perfect book title. So, by the end of the article, the reader should know how to do that, or at least have learned a lot.
  • Content that creates engagement. If the article was written well, people will talk about it in the comments. This is especially true if they found something useful or had a question about something. (Hopefully, they won’t leave comments because they found errors or false statements in your content.)
  • Content that gets some action out of the reader. This can be a social share, subscribing to your blog, commenting, following you on social, etc.

In addition to all this, the content should be search engine friendly. These documents from Google and Bing outline what they view as good content, but there are a few things they left out.

Today’s infographic shows you how to create content that drives organic traffic. Take a look….

How to Create Content That Drives Lots of Organic Traffic
Courtesy of: Quick Sprout

Content marketing is tough, but ensuring you have SEO down (see building an SEO optimized web page) will make your job a little easier.

For more on SEO and content, see our SEO category and our blogging category.

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

  1. Great info-graphics post, but can you inform on, that from last few weeks its seems “Google not giving much value on back-links rather than on-page SEO”? Hope they should keep value in the quality content with back-link also. Thx…

  2. Great post and love the infographic. One more thing I would add is that despite what many may say about writing for humans. From my experience, it’s important to remember google is a bot and not a human so sometimes just writing for humans is not enough. You need to consider using html tags strategically so google bot can best understand the structure of your post.

  3. Nice post, as always. I’ve considered changing my content strategy to include more ultimately evergreen content. It’s encouraging to see some data suggesting that might be a good move.


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