Many companies don’t have success with A/B tests for one simple reason.
There is no process or system set up to run A/B tests. Marketers blindly throw tests up and see what happens. They have no process for creating tests, running tests, or learning from tests. They run tests on things that don’t impact the bottom line, and they stop tests too early.
The solution to this problem is an easy one.
Create an A/B testing process. It is one of the best things you can do to increase your success. Have a method for finding what to test, creating hypotheses, setting parameters on the test, and writing a recap of what you learn from each test, and you will be on the road to conversion optimization success.
Below you’ll find an infographic that outlines how to create an effective CRO program in your company.
Kissmetrics A/B Test Report
The Kissmetrics A/B Test Report empowers you to see how an A/B test impacts any part of your funnel. You can still create your tests in Optimizely, VWO, or any other platforms we integrate with. Then track the results in Kissmetrics with the A/B Test Report, and see how the test impacts the entire funnel. No longer are you limited to testing to the next conversion step. See how a headline test impacts sign-up rates with the A/B Test Report. As long as you’re tracking it, you can get the data that matters to you. Here’s a video demo of the report:
About the Author: Zach Bulygo (Twitter) is the Blog Manager for Kissmetrics.