Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

The Anatomy of an Effective Homepage

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message.

Below we’ve identified certain qualities that compose an effective homepage. We recommend you spend a few minutes with this infographic to see if your homepage’s current state is effective. Special thanks to @keanrichmond and @onextrapixel.

Click on the infographic below to view a larger image:

The Anatomy of an Effective Homepage

View an enlarged version of this Infographic »

Click here to download a .pdf version of this infographic.

Want to display this infographic on your site?

Simply copy and paste the code below into the html of your website to display the infographic presented above:

  1. Very nice info and chart design as well. It’s nice as well that you included objectives in this design—an often over-looked part of developing an effective home page. Thanks for the info!

  2. Keyton Weissinger Oct 07, 2011 at 7:08 am

    This content is really good and has made me strongly consider KISSmetrics. It’s still a little overkill for the size of my customer base but it’s definitely still in my mind. Thank you!

    Side note: I cannot click on the link to this article from an iPhone and actually make it to the article. I ALWAYS get a 404. Whereas if I click on it from GMail it takes me straight to the article…

  3. Michael Fokken Oct 07, 2011 at 8:26 pm

    No site is too small to find ways to improve traffic flow and conversion. Even if four people come to a site and it only converts one of those people. Then say you do some testing and convert two people out of the next four, that’s a successful website.

  4. Hm..well dont agree with you at all. My experience says that a landing page, that is separated from the site, should have no navigation. I guess it depends on the site, but this contains several errors.

  5. Shailesh Tripathi Nov 20, 2011 at 4:27 pm

    Very clear now to design my blog homepage so it will suite yours, thanks

  6. I must say very nice bit of information shared…..Thanks for it…

  7. moris wilson manzur Oct 05, 2012 at 8:01 am

    Thank You So Much, teaching is perfect about design and structure.


Please use your real name and a corresponding social media profile when commenting. Otherwise, your comment may be deleted.

← Previous ArticleNext Article →