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The Elements of a High Quality Website (Infographic)

The perception that people have of your business is a reflection of your website. If you have an impressive website, people are more likely to think highly of your business, and they are more likely to purchase.

Think about it. If you go to a website that has spelling errors, pages that don’t render correctly, and little useful information, are you more or less likely to buy? Even more, do you suspect that search engines might penalize the site?

Putting time and work into your website to make it read well is one of the best things you can do to improve conversions and rank better on search.

To help get you zeroed in on the important aspects to focus on, Neil Patel at Quick Sprout has created an infographic that outlines the 10 key elements of a high quality website.

The 10 Key Elements of a High Quality Website
Courtesy of: Quick Sprout

For more information on building a high quality website, check out some of our other content:

And here are three related articles from other sources:

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

  1. Thanks for the infographic. You have provided a great deal of information.

    I was surprised that the optimal words per page was 900+. From a reader’s perspective, I would think 300-500 would be less intimidating and more likely to be read.

    Also, 7 images sounds like a lot of images for a website page. For a foodie blog post images may work well, but for a web page it seems less clutter is better. Additionally, seven images would need to be well optimized since page load time would be affected by the images.

    I just shared on my Pinterest board. Thanks

    • I agree with you 900+ content on a website would be very long and from a user perspective very less users will completely read the content unless it’s an amazing and engaging content.
      Also 7 or 7+ images will affect the speed of the website page. In article and blog people do use more images for engagement purposes.

  2. I had been surprised the optimal words per page was 900 . From the reader’s perspective, I’d think 300-500 could be less intimidating and more prone to be read.

  3. I agree that high-quality content really wins it. Great blog though, keep it up!


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