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The Importance Of A Fan Base & How To Grow One

People are the lifeblood of your business. Building relationships with people fosters loyalty. As a result, loyalty has the potential to increase profits.

An excellent way to start building relationships with people who share similar interests is by developing a fan base. In this infographic we’ll tell you how a fan base can make a real difference and what you can do to nurture it.

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The Importance Of A Fan Base

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Facts and Stats To Tweet:

  1. 64% of Twitter users say they are more likely to buy from the brands they follow. »tweet«
  2. 51% of Facebook users say they are more likely to buy from the brands they follow. »tweet«
  3. 81% of Facebook fans said they feel connection/empathy with a particular brand. Only 39% of non-fans said they did. »tweet«
  4. 87% of Facebook fans said they are satisfied with a particular brand. Only 49% of non-fans said they did. »tweet«
  5. 38% of respondents reported that they would likely become a fan of a brand on Facebook if they saw a family member or close friend do so. »tweet«
  6. 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. »tweet«


  1. Chris Alexander Dec 08, 2011 at 2:28 pm

    Great info! I’ve experimented with having facebook and twitter buttons and with not having them.

    When including facebook like buttons, it always increases my conversion rates, even if the like button is on the form itself.

    Adding social media icons and the ability for people to connect with you, your website, or your brand is a great way to increase trust, and therefore conversions, even if the users do not actually connect with you or follow you.

    • Excellent point. These days, whenever I’m gauging the trust level of a company, one of the first things I do is visit their social media accounts and see how many followers they have.

  2. Just passing through Dec 08, 2011 at 3:29 pm

    Interesting reading and nice graphics. The top brands on Facebook sadly reveals much about our culture’s character.

  3. Great insight and graphic! Just as many business feel they don’t have the time or knowledge to devote to an active social marketing campaign, many small businesses feel a professional phone system is beyond them. But at under $15/mo we offer a very affordable solution that employees will have a sense of pride telling people to call.

  4. Nice stats although sugar water as the top Facebook brand is a bit depressing. Nice advice also.

  5. Very interesting post. I keep hearing mixed views on how well social media(Especially twitter) works to improve a website(Business) performance.

  6. Thanks for this great list, very helpfula and useful. I almost do all on the list, but I’m lacking the schedule for updates. I’ll try to follow all of it then.

  7. “64% of @Twitter users say they are more likely to buy from the brands they follow”

    And… how likely is someone to follow a brand they buy from? That seems a bit self-predicting and cyclical. Of course people follow the brands they like.

  8. Personal Branding – ie gettining from fans to know ,like and trust us will help us grow our fan base and cause fans buy fro us…

  9. We have been definitly trying to increase social awareness through Facebook,twitter,google plus. We are a niche comedy video blog that caters to Christian. Can’t get more specific than that.

    Our likes and followers have grown at a kinda slow pace but we will definitely implement some if the tips on the info graphic and see what happens. Great job and check us out at Thebookoffunnydotcom hit us up via one of our social outlets to let us know u found us from here.

  10. I had not clear idea about traffic increasing strategy, But you are showing a clear traffic prospect view, Thanks.

  11. Hi,

    Excellent work,interesting reading and graphics,thanks for the list it really very helpful.thanks for sharing.keep it up.

  12. Thanks for post !


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