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4 Factors That Correlate With Higher Search Rankings (Infographic)

Every person in the search engine optimization (SEO) space needs to know a fair amount of how the Google algorithm works. While Google doesn’t share all the ingredients in their secret sauce, we do know a few of the factors that are important to ranking a site.

Today’s infographic highlights some of the factors that correlate with higher rankings in Google. It’s based on data collected from Moz and a couple reports from Searchmetrics.


About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

  1. Great article! Infographics can be pretty hit or miss, this is definitely a hit. I love the key takeaways at the bottom. That helps make it easily actionable.

  2. Honest question – why does KISSmetrics host their blog on a subdomain while this infographic tells us to put it in a subdirectory? I’m in the process of setting up my blog and I’d really appreciate the input!

    • Hi Melissa, it’s usually a better idea to host your blog in a sub directory of your main domain. Generally, your blog will get more backlinks pointing to it which will boost up the rest of your website (SEO-wise).

      In the case of KISSmetrics, our main domain is our software application that our customers use. So for security reasons and for making maintenance easier – we chose to put the blog in a sub directory.

  3. There may be some useful info here but why the incomprhensible infographic delivery? It’s communications but not so you’d know it.

  4. Adam McIntyre Jan 15, 2015 at 10:43 pm

    Thank you for another insightful article!

    2015 is the year I take my SEO seriously and also embark on video marketing for my website.

    It’s great to see that the presence of video integration can positively affect SEO.


  5. Thanks for the post. Awesome Tips, especially the last takeaways.
    Does headings h1, h2 & h3 have no greater impact on ranking?

    • Hi Sushil, apparently they still do :) However, I would always use your H1 for compelling copy, and don’t try to force keywords into them if they don’t fit. Same for all headings really.

  6. Thanks for the post. I will share this one. Great SEO tips!
    Does alt attributes have no impact on ranking anymore? I didn’t find information about that in the infographic.

  7. Hi Marloes, alt tags are important because they give your page more context, plus it helps with image searches. Yeah, but I’m not sure how much weight they have in overall ranking factors. Just use ’em regardless!


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