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3 Google Analytics Quick Wins: Mobile Stats, Top Performing Content & In-Page Analytics

In today’s video we will go over three tricks that you may not be aware of inside Google Analytics. For even more tricks and tips, please look at the links below the embedded video.

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Video Transcription

Bryan: Hi, I’m Bryan with KISSmetrics. I’m here to help you get the most out of your Google Analytics account.

Every time I dig into Google Analytics, I find another feature that I had no idea even existed.

For example; just the other day, I was messing around with my Google Analytics account and ran across a cool feature that allows you to see a color coded version of your page that has overlays on it that shows you how many clicks that have happened on each link on the site. It shows you browser size data. You can use all that to optimize the page with the highest conversion rates.

I’m going to tell you all about that feature and two other really cool features that I had no idea existed in this week’s episode. Let’s get going.

Everybody constantly talks about going mobile. Every expert you read, listen to, or watch says you must have a mobily optimized version of your website.

What if 99 percent of your traffic comes from desktop users? Does it make sense then to invest the time, money and effort it takes to develop that site? How would you know if you’ve never looked? If you’ve never looked at statistics and measure that, how do you know whether that’s a good decision to make or not?

Google Analytics gives you a super easy way to find that out. Just navigate to your profile page and click Behavior and then Mobile. From here, you can do two things. The most obvious is the number of visitors. I can see I’ve had a total of 3,459 visitors in this time period. Of those, 2,656 are from desktops and 803 are from phones and tablets. Roughly, 23 percent of my traffic is coming from mobile devices. That’s a quarter of all my traffic comes from mobile.

The second thing you can see is your Bounce Rate.

Bounce rate is simply the number of people that leave your site after only seeing one page. If your percentage is substantially higher on mobile devices, that could be an indication that you need to optimize the existing mobile page or install a new one.

You need to pay attention to two specific things. The percentage of your visitors that are viewing your site on mobile devices, if that’s a high number, then pay attention. If it’s a very low number, one percent of your visitors are coming from that, it shouldn’t be on your radar.

The second key indicator is your bounce rate. Are people that view your website on mobile devices more likely to leave the page than those that are viewing on desktop devices? If that’s the case, you need to pay attention. You need to have a mobile optimized site. You need to constantly tweak it for those users, so they don’t leave your website.

Another cool feature that Google Analytics has that I had no idea about, and I’m probably the last person on the planet that didn’t know about this. I found it a few months ago. It’s the ability to see your top performing content on your website.

The first thing you want to do is to navigate to your profile page. Find Behavior on the left hand sidebar. Click on Site Content and All Pages. This will show you every page on your website that has been visited, defaultly sorted by Page views. You can sort the list by average time on page to see what content kept your visitors on the site for the longest. This can help you produce more content that people will like in the future.

Google Analytics gives you a super cool way to visualize how your visitors interact with your website. They call it In Page Analytics.

In order to set it up, go to your profile page. Scroll to the bottom. Click on Behavior and then In Page Analytics. From here, you can display multiple options.

Use the dropdown box on the left hand side to choose what data you want to display. You can show link click information. You can show your goal values and conversion funnels. You can adjust how the data is displayed with the Show bubbles and Show colors button. Lastly, you can visualize how your customers see your website with their specific browser size.

All of these can help you visually see what parts of your website are the most popular, which ones are getting the most clicks and you can use this to help you so when you put on a new piece of content, you can know what part of the website to put it on so your visitors will be more likely that they interact with it and to read it.

Those were the three cool new tricks that I’ve learned in the last few weeks with the Google Analytics.
If you have something that everybody else may not know about, if you have a cool trick that you use with the Google Analytics that might be buried in the software somewhere, share it with the community below so we can all benefit from it.

That’s it for this week. Until next time, happy analyticking.


  1. Thanks for sharing these! Analytics is one of those things that always has one or two things available that you don’t even know about. New things to implement in 2014 woo!

  2. Great video, specially because you explain verbally and visually with examples making the video even more interesting. I would also suggest looking at the sections “Experiments” (for A/B testing now incorporated in GA) as well as Site speed sections, so you can compare how much time it takes for a page to load trhough your website



  3. Nice video and great summary. Excellent top tips for all businesses here. Thanks

  4. Great points you made Brian! Another great feature the folks at Google Analytics are rolling out is Demographics and Interests, which will be great to see. Looking forward to see the video you’ll make about this new feature as well ;)

    Have a great one!

  5. That rocks…. keep the the great videos coming

  6. I love looking at top performing content. This analytics data can give great value when revisiting your websites content for tweaks and improvements.

  7. I discovered In-page analytics a few weeks ago and it’s very useful! I’m also getting started on setting goals and tracking conversions.

  8. there are so opportunities on social media for brands to shape their personality. You guys are doing a great job staying positive with folks.

  9. Thank you very much., You are a good writer.
    In addition to art that will give you good
    I congratulate you

  10. Very nice and helpful article. Thank you so much.


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