Google Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online. The best part is that Google Analytics is free! The following are 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!
Google Analytics 5 and the Newest Features
Want to get started with the latest and greatest version of Google Analytics? Then check out these resources highlighting the new features of Google Analytics 5 plus other minor and major changes to the Google Analytics system this year.
- 14 Awesome Features in the New Google Analytics V5 – You may have read about this on the Google Analytics Blog or on other blogs that are talking about the new Google Analytics v5, but with this article the author shares 14 awesome features that I love in the new version of Google Analytics.
- Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports – One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion. A new change to Google Analytics now allows you to see when multiple channels contribute to a goal.
- Update Made To Definition Of A Google Analytics Session – The author describe why it is important and how this can affect some Google Analytics accounts (mostly companies that misuse Google Analytics campaign parameters), and what you can do to make sure you are on the right track.
- 9 Awesome Things You Can Do With Google Analytics 5 – Nine awesome things you can do with Google Analytics 5 that will help you get the most out of your analytics information and use it to improve your website’s content, conversions, and user experience.
- A Beginner’s Guide to Google Analytics 5 – Version 5 of Analytics has just rolled out to many users (look for the “New Version” link at the top of your page after you’ve logged into Analytics to check it out), and there have been some fairly significant user interface changes.
- How To Gain Great Insights With Google Analytics Dashboards – All about Google Analytics’ new dashboard, including how to create (multiple) dashboards, the possibilities of the new dashboards, a few examples for your own dashboards, and suggestions for new features.
- 10 Kick-Butt Features in Google Analytics V5 – Here are ten features you’ll want to check out, the moment they’re available in Google Analytics 5.
- New Google Analytics Feature: Load Time Measurement – With the addition of Site Speed to Google Analytics, we will be able to understand how load times affect not only search ranking (or ppc quality score), but also how it affects user experience and ultimately, the conversion rates of specific pages and the site as a whole.
Google Analytics, PPC, and Search Engine Advertising
If you do paid search or manage a company’s advertising budget, these resources will help you use Google Analytics to learn more about the value of your search campaigns.
- Google Adds Multiple AdWords Account Linking in Analytics – Linking a single AdWords account to a single Google Analytics account is a thing of the past. Google now lets you link multiple AdWords accounts to your Google Analytics account. This article will walk you through how to set up the new feature.
- How Analytics Can Help Balance Your Annual Search Advertising Budget – In this article, the author explains how Google Analytics can help you in determining how to divide your search engine advertising budget across the different months in a year.
Google Analytics and Social Tracking
Want to learn more about how social media is impacting your website? Here are some Google Analytics resources focused on social tracking.
- Tutorial: Add Google Analytics Social Tracking to Your WordPress Website or Self-hosted Blog – In this article, I will show you how to add Google Analytics Social Interaction tracking to your self-hosted WordPress website or blog.
- Using Google Analytics & Facebook Domain Insights to Track Social Actions on Your Website – Now that Google has rolled out Google Analytics for tracking social interactions, many users would like some clarity on how best to use Google Analytics with Facebook Domain Insights, Facebook’s own tool for measuring social actions on its Social Plugins on your website.
- Measuring Social Media ROI & Goal Conversions with Google Analytics 5 – Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.
- My Top 5 Most Used Custom Reports in Google Analytics – Five of the author’s most used Google Analytics Custom Reports to measure unique visitors by page, conversions by time of day, customer behavior, top converting landing pages, and long tail converters.
- How to Track Tweets, Facebook Likes and More with Google Analytics – This new Analytics feature allows you to track social interactions on your website, your blog or on your Facebook fan page. These actions include the Twitter button and the Facebook Like, Unlike and Send actions.
- How To Track Referrals From Google Plus in Google Analytics – How to track referrals from Google+ shares in Google Analytics.
- How To Track Social Conversions On Landing Pages – While many people include social sharing buttons on their pages, few of them track their usage. But to optimize something, you need to measure it. The other shows you how in this post.
Google Analytics Hacks and Tricks
Looking for more advanced Google Analytics tips beyond how to read your traffic sources and top pages? Here are some resources to help you dive deeper into your website’s data.
- Hacking Google Analytics: Ideas, Tips and Tricks – To get specific questions answered, sometimes you have to work around limitations of your current software. As a proof of concept, the author presents three examples/ideas for gathering more information in conjunction with Google Analytics.
- Are You Using Filters To Keep Your Analytics Data Honest – You and your coworkers and employees are the one that visits your site most often. Your marketing team and webmaster are probably a close second and third. Do those visits really represent honest traffic to your site, with an intent to buy, sign up or convert? No, not really. The author shows you how to make your data honest, and get an idea of how much impact your team’s visits have on your own website in the process.
- Tracking Search Engine Bots with Google Analytics on WordPress – Use all the capabilities offered by GA analysis to see which engine bots have passed on your pages or which pages a particular bot has (Googlebot, for example) visited.
- Guide to Setting up Advanced Segments in Google Analytics for Complex Brand Names – This is a step by step guide to setting up Brand and Non Brand keyword segments for a complex brand – when you have multiple brand keywords and where your brand keywords mirror your non brand keywords.
- Discover EXACTLY What Your Audience Wants With This Clever Google Analytics Hack – Read your website visitors’ minds with the Site Search feature in Google Analytics.
- Laser Focusing Your Competitive Analysis with Google Analytics and Webmaster Tools – Learn how to use Google Webmaster Tools with Google Analytics (or any analytics platform) to do competitive intelligence on the keyword level.
- How to Use Advanced Segments in Google Analytics to Isolate SEO Problems [Tutorial] – In this post, the author introduces advanced segments, explains how they can help you begin the process of identifying SEO problems, and walks you through setting up a sample advanced segment.
- How To Analyze A/B Tests Using Google Analytics – The author goes over a technique that can be used in order to make the most out of your Google Analytics implementation so that you can understand the bigger picture of your test (independently of which testing tool you are using).
- Using Page Level Google Analytics Custom Variables to Report on SEO Traffic by Page Type – Custom report settings to show data specifically for landing pages.
- How To Quickly Generate Google Analytics Tracking URLs with Excel – Generate custom tracking URLs and keep track of them in this downloadable spreadsheet.
- Regular Expressions – Don’t Use Google Analytics Without Them – If you want to squeeze every ounce of power out of Google Analytics, you have to learn regular expressions (regex). The author shows you how it can be easy.
- Tracking Traffic from Google Places in Google Analytics – To better justify the time and money spent on Google Places for our clients, the author sets out to find an answer on how to narrow analytics data down to traffic referred only from Google Places.
- How To Integrate Google Analytics & YouTube – In this post, the author will discuss how to best integrate Google Analytics and YouTube Branded Channels.
- Advanced Google Analytics for Startups – Important setups for startups including specific custom variables, advanced segments, and event tracking.
- Quick Tip: The Power of Google Analytics Custom Variables – How custom variables work, how to configure them, and some helpful applications.
Google Analytics and the Bottom Line
If you’re curious how Google Analytics could affect your business, you will want to read these case studies about how businesses improved their operations based on Analytics data.
- How Google Analytics Custom Reports Helped My Client to Increase His Revenue – Imagine a client whose SEO, PPC and Social media campaigns are doing really well and yet he comes to you and states that he wants his website to generate more revenue. Keeping this situation in mind, the author decided to analyze one of their client’s website from usability point of view and turned to Google Analytics for some help.
- How Google Analytics Improved Our Business Over 75% – No specific tips or tricks, but three problems that a business solved with their analytics data.
Google Analytics and the Panda Updates
The last major algorithm update, Panda, still affects websites. If you haven’t already, use these resources to help you determine if your site was affected and how to protect yourself from future algorithm updates by removing low quality content.
- Panda 2.4 and Analytics Session Update Rolled Out Simultaneously – The Google Analytics blog announced a change to the way visits are to be calculated, effective immediately. According to the announcement post, “most users will see less than a 1% change.” However, along with the latest Panda updates, apparently the two insubstantial impacts made a big one.
- Panda Update: Finding & removing low quality content using Analytics – Simple instructions on how to download a spreadsheet report of your content and sort it to find the lowest quality content.
- Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What? – How to see if your traffic has been affected by Panda and what to do about it if it has.
Google Analytics General Tips and Information
The following resources are more generalized, from basic features to some thoughtful insight into how Google might be using Analytics data.
- 11 Analytics Metrics That Are Actionable – If a metric isn’t actionable, then it’s just fluff that fills up space in a report and doesn’t mean very much. Whilst metrics can be interesting, there is a difference between a metric that is interesting and one that is actionable. The author lists a number of metrics that I define as actionable (some outside of Google Analytics too).
- A Guide To Understanding Google Analytics Reports & Personality Types – Psychology has shown that many of our day-to-day behaviors are deeply related to our personalities, beliefs, and cultures. In the same spirit, I believe we can learn about people’s professional inclinations from their analytical behavior.
- 6 Powerful Google Analytics Features – Here are six advanced features you can use to power up Google Analytics and turbocharge data-driven decisions.
- Google In-Page Analytics, Your Personalized Heat Map (Good For Business) – Learn how to use Google Analytics as your own personal “heatmap” that shows you in a form of percentages as to what your users click the most in your website.
- Why You Can Almost Guarantee Google is Using Your Analytics Data – While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What might they use it for? And am I doing myself more harm than good using it?
- HOW TO: Get Started With Google Analytics – A basic starters guide to Google Analytics.
- Essential Google Analytics Email Alerts for Every Website – In this article the author goes through some of the Google Analytics email alerts that are essential for every business.
- The Executive’s Guide to Google Analytics – With more and more inquiries, more executives are asking some interesting questions about Google Analytics. Here is the author’s attempt to answer some of the most common questions they’ve heard about Google Analytics.
Google Analytics Official Resources
Last, but not least, you can keep up to date with the latest Google Analytics news, learn more about how to use Google Analytics, and find answers to your questions from the following official Google resources.
- Google Analytics Blog – This is the official Google Analytics blog, updated several times per month when new features roll out.
- Google Analytics Support – Get answers from the experts and search for frequently asked questions in the Google Analytics Support Center.
- Google Conversion University – Presentations, clips, and instructional videos on using Google Analytics, Website Optimizer, and AdWords to improve your marketing and website.
- Google Testing Center – Think you know everything there is to know about Analytics? Take the test and get Analytics qualified!
- @GoogleAnalytics – Follow Google Analytics updates on Twitter and get 140-character answers!
Your Favorite Google Analytics Resources
What are your favorite resources when it comes to Google Analytics? What other tips and tricks did you find the most beneficial. Be sure to share your thoughts in the comments!
About the Author: Kristi Hines is a freelance writer, blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing, including social networking strategies and blogging tips.