My high school marketing teacher had one rule when it came to writing a headline:
It shall not exceed 7 words.
That’s right – his rule was any headline that exceeded 7 words wouldn’t get read. Sounds kinda arbitrary, doesn’t it? It probably was. (I never asked him for research to back that claim.) These days you’ll probably find thousands of articles on the web specifying just how long your headlines and copy should be.
But the truth is that marketing copy is specific to the product. And since every product is different, each requires its own length. Today’s infographic provides some research-backed advice on writing effective copy.
About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.