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The Ideal Copy Length (Infographic)

My high school marketing teacher had one rule when it came to writing a headline:

It shall not exceed 7 words.

That’s right – his rule was any headline that exceeded 7 words wouldn’t get read. Sounds kinda arbitrary, doesn’t it? It probably was. (I never asked him for research to back that claim.) These days you’ll probably find thousands of articles on the web specifying just how long your headlines and copy should be.

But the truth is that marketing copy is specific to the product. And since every product is different, each requires its own length. Today’s infographic provides some research-backed advice on writing effective copy.

How Much Copy Should You Write on Your Homepage?
Courtesy of: Quick Sprout

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

  1. 9 is great for copy ideas

  2. I would never trust a high school “marketing” teacher. There is a reason they are teaching high school.

    David Ogilvy’s famous headline was far longer and brilliant.

    “At 60 an hour the loudest noise in the New Rolls-Royce comes from the electric clock”

    • Alex,
      Good point – I’d rather listen to David Ogilvy than my tenured, “mailing it in”, high school teacher.

      In fairness, I think he may have been referring to billboard headlines. Still pretty arbitrary.

  3. Loooots of good stuff here. Pinned it :)

  4. Interesting number. Not sure if your Marketing teacher knows my Office Productivity teacher, but Ms. E is adamant that PowerPoint presentations should not contain more than 7 bullet points. So my primary takeaway here is 7’s a number most teachers got hots for.

    Also, I suggest forwarding your teacher links to Buzzfeed articles. Those titles shamelessly can shamelessly break even the mother of all word counts.

  5. I didn’t even have a marketing course at my high school…turns out that was blessing in disguise…now I have no bad habits to unlearn


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