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5 Tips You Need to Know to Improve Your Twitter Strategy

If you haven’t already heard, Twitter is becoming the new 1-800 number. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a make or break opportunity for brands. Responding to tweets, whether good or bad, will almost never do any harm (assuming the company tweets responsibly) and ideally restore or build the customer relationship. Failing to respond is like not answering the phone. It only leaves the customer more frustrated and the customer relationship more tarnished.

Today’s infographic shows 5 things you may not know about consumers on Twitter. For one, they don’t care when your customer support team in manning the Twitter lines.

british airways twitter mistake

They’ll tweet you at 3AM, with many expecting a quick response. And in some cases, they won’t even tweet to your account. They’ll mention your name, but stop short of @ mentioning you.

Investing in a good social media monitoring tool is integral to your Twitter and social strategy. You’ll have all your mentions and activity in one place to keep you organized and on top of all your mentions.

Thanks to Mention for providing us with the infographic. You can also download the PDF and share it with your colleagues.

10 Ways to Convert More Customers Infographic

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

  1. I saw this on Mention’s blog – One of the best twitter infographics i’ve seen in a long time.

  2. Hello

    Twitter is one of the leading social media site and all online marketer should mind about twitter promotion because it helps to improve online marketing campaign.

    gaurav heera

  3. María F. Elling Jul 23, 2014 at 8:18 pm

    Twitter is a powerful customer service tool! In fact, it’s one of te channels that enables 24/7 service delivery. Thank you for this post!

  4. So taking this data, and using it to manage your brand image, or sell the ability to give feedback on this to your clients (if that’s your niche) is the new PR machine yes? I guess my question is that once you know this exists and start to measure and manage, how does this help you monetize?

    • Eric, you can gain more followers and people to buy into your product or service once you spread the word.

  5. Twitter is a great place to find new content to read, so it should be use this almost as an RSS for digital marketing.

  6. A great infographic and some really interesting stats, thank you!

  7. Nice infographic! I am currently using Twitter as one of my marketing strategies. Will use these tips for my Twitter and business exposure.


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