Note – this webinar has past.
SaaS businesses have the ability to increase conversions quite easily. Whether it’s increasing user sign ups, online sales, or building marketing lists, this webinar will show you how to increase your most important website metrics: conversions and revenue.
What the webinar will cover:
Introduction To SaaS Applications
We will go over typical SaaS (Software as a Service) application characteristics. In addition, we will introduce what a typical SaaS application looks like and present a few popular examples.
1. Funnel Testing
We will begin with an introduction to funnel optimization. An explanation will be given on how to create and test conversion funnels.
2. Segment Your Customers
Here we will show you how to define your segments. An example will be shown on how to split a homepage into different segments for testing purposes.
3. Testing Calls To Action
Finally, we’ll go over how to test different call to actions, demonstrate how to use heatmaps and how to create relevant call to actions. To demonstrate the power of conversion optimization, we’ll explain how to do full funnel a/b testing.
Date: Tuesday, February 22, 2011
Time: 10:00 AM PST