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Why 2015 Might Be Your Best Year for Internet Marketing

When we’re bidding adieu to an old year and hello to a new, we like to read (and write) about predictions for the New Year. I’m not immune to the New Year excitement bug, even though I tend to work on holidays (rather than party).

This year, I’m a little more excited than normal. Although I have no pretensions to prophetic abilities, I’m seeing signs that 2015 is shaping up to be a huge year for Internet marketing. If you’re in the digital marketing space like I am you should probably get excited, too.

The way things are looking, I’m willing to venture that as long as you are strategically investing in online marketing, you’re going to see some big gains in the next few months.

I’m banking on the statistics, not just my gut. That’s why this article is chock full of charts. Check out this list of reasons why I’m prophesying big gains for 2015.

Gaining mobile search traffic and optimization is relatively simple.

For the past few years, it’s been popular to talk about the explosion of mobile — mobile growth, mobile revenue, etc.

There’s an obvious reason for this. From 2008 to 2012, mobile exploded. Over a four-year period, mobile experienced a CAGR of 129%.

1 mobile monetization growing rapidly

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But what about now? Has mobile finally plateaued?

Actually, no. It hasn’t. Quite the opposite in fact. In fact, over the next four-year period, it’s predicted to grow even more.

2 global mobile apps sector revenue

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Evidently, mobile is still growing. But how do you cash in on the mobile market?

It’s not too hard. First, you need to make sure you have a fully responsive site that is mobile friendly. Be sure to check out Google’s mobile friendly test to make sure that your site is approved in the mobile SERPs.

3 mobile friendly test

Second, if you gain online revenue, then you need to make sure your checkout process is optimized for a mobile experience. It’s one thing to have a responsive site, but quite another to have a fully mobile-optimized checkout process.

Finally, it’s important to gain the top organic search result. As proven by SEO Clarity, the top position in the SERPs is especially important for mobile searchers as indicated by the high percentage of first-position clickthroughs.

4 CTR Mobile Model

(Image source)

This three step process virtually guarantees an uptick in mobile revenue during 2015:

  • Fully responsive site
  • Mobile-optimized checkout
  • Top-ranked mobile search results

Millennial shoppers respond to Internet marketing.

When we think about “Internet marketing,” we have to think about the market — the group of people who will search, find, and buy our goods and services.

Who is the biggest market sector in 2015? It’s millennials.

Millennials do something that no generation before has done. They don’t go to brick-and-mortar stores as often.

Even though they comprise a large percentage of the spending population, they are visiting less often and spending less money at stores, comparatively, to their older counterparts.

5 shopping trips per household

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Where are these millennial shoppers spending their money?

According to some statisticians, 82% of a millennial’s shopping time is spent online.

6 millennial shopping takes charge

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They buy a lot of their stuff online — from health products to movie tickets. Many of them even do grocery shopping online. Few things are not on a millennial’s online shopping list.

7 millennial influencers online buying patterns

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We have millennials to thank for the major boost in online holiday spending via mobile.

8 millennials will drive mobile holiday shopping

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Besides being big online spenders. Millennials are receptive to online marketing. Social platforms are where they spend their time, make their relationships, listen to recommendations, and interact with others.

9 millennial attitudes toward technology

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Online shopping and revenue has done nothing but go up.

Ever since the beginning of the Internet shopping age, online revenue has gone nowhere but up. And up. And up.

Remember, how back in the beginning, we were all blown away by the rise of online revenue?

10 internet sales wth or without online payment

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Well, here we are a decade later, and we’re nowhere near the peak. Online revenue will still rise as time goes on.

11 US online retail revenue from 2010 2016

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To put it in financial terms, investing in online marketing is like investing in a bull market. The most obvious marketing move is not to pull back, but to lean in.

All major industries with the exception of auto (in 2013) have grown, as indicated by ad revenues compared YoY from 2012 to 2013.

12 internet ad revenues by major industry category

(Image source)

The chances are pretty good that your Internet marketing dollar will have a solid ROI this coming year.

Online interaction and social media allows for top-notch customer interaction and retention.

If you know much about marketing, you know that your existing customers are your best source of revenue.

If you can maintain your customers by serving them well, then you are in the perfect position to retain those customers.

How do you serve them well?

Increasingly, it’s through online interaction. The social networks are the primary way that digital brands interact personally with their customers.

As reported by Statista and Mashable, “social networking is the no. 1 online activity in the U.S.”

13 social networking is the no 1 online activity

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This is where customers are present.

It only makes sense to drive relationships using these platforms. As indicated by the research, many online brands use social media to improve customer relationships twice as effectively as email.

14 what drives engagement

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Let’s be honest, though. Social media is not a primary driver of conversions. But it is a driver of relationships, which help to maintain customers, even if it’s not in a way that we can easily define with conversion and clickthrough rates.

But it’s not just social media sites themselves. In fact, customers are more likely to be influenced by their online interaction with you as a brand than by your presence on Facebook, YouTube, LinkedIn, Google+, and Pinterest.

15 online services most likely to influence

(Image source)

We have more tools than ever before.

Welcome to an era where we have an app or online tool to solve virtually any problem.

Never before has marketing been this easy. Whether you need data, task optimization, SEO enhancement, testing information, localization tools, collaboration networks, syndication tools, social media listening tools, social media management apps, or marketing automation resources, it’s at your fingertips.

16 content marketing challenge

(Image source)

There’s nothing that you can’t do without some sort of online service.

Disclaimer: There’s one risk associated with this huge variety of tools. It has to do with strategy. Tools don’t strategize for you. They only help you to implement your strategy. Use as many tools as you want, but don’t expect them to do your strategy for you.

We have more access to more resources.

Not only do you have all the online marketing tools you could ever want, but you also have more resources than you could ever use. Here are some of them.

Mobile Workforce

More and more online workers are doing so in location-independent situations. Many startups don’t even have a physical office.

What do you do if you want to hire a mobile designer in 2015, but you can’t find him in San Francisco where your startup is based?

Then you hire him wherever you can find him. Istanbul. Moscow. Orlando. Mexico City. Ypsilanti, Michigan. It doesn’t matter.

You have all the workforce resources you need in 2015, because they’re working online, not in traditional offices.

Agencies

Agencies can do your marketing tasks for you — like handling all your CRO, creating your content, managing your social media, or whatever else you need.

There’s a lot of different marketing tasks that you could be doing, but don’t have time for. The solution is straightforward. Hire an agency to do it for you.

Consultants

Sometimes, the biggest gains in business are discovered by hiring a consultant who can tell you what’s wrong, and how to fix it.

Information

Let’s not forget about information. Personal blogs, business blogs, podcasts, ezines, webinars, training videos, infographics, whitepapers, research, tests, statistics, and data is available to you. It’s just a few Google searches away.

Basically, in 2015 you have everything you ever need to explode with digital marketing power.

Conclusion

The way I see it, we’re gearing up for a very good 2015.

I tend to be optimistic, which is why I like news like this. In this case, however, I don’t think that my optimism is altering my perception of reality. Look at the numbers. Check out the trends.

What do you think? Is 2015 going to be a big year for you?

About the Author: is a lifelong evangelist of Kissmetrics and blogs at Quick Sprout.

  1. Hey Neil,

    Hope you’re doing great and happy new year. Thanks for sharing such great insight about the Internet Marketing in 2015. I totally agree with the rapid growth of mobile user over these years. The data that you had shared are outstanding.

    Thanks again for such informative post.

  2. If 2014 was any indication, 2015 looks to be a strong year. I think in addition to the market being/ digital marketing’s influence , content creation is an essential part of the puzzle. I think next year you’ll see more and more content shops popping up to help meet the demands of content production from smaller businesses looking to make their mark.

  3. Hey Neil,

    Happy New Year, I just wanted to leave a quick note letting you know I enjoyed your article.

    Keep up the good work!

    Rob

  4. Partha Sarathi Dutta Jan 05, 2015 at 8:37 pm

    Possibly the year ahead comes with more incline towards growth – means more competition (read the recent emergence of Wanda Ecommerce in China) – means everybody has to be more attentive to details while chalking out their respective digital marketing plan!

    :-)

4 comments

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