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The Kissmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011

In the first installment of the keyword research series here at Kissmetrics, we took a look at keyword discovery and how to use a combination of several tools to discover new keywords and phrases for your website and content. In the second installment, we took those same keywords and analyzed keyword difficulty and competitors to determine which keywords would be best to target.

Since keyword research can be done in a variety of different ways and everyone has to find the way that is easiest for them, the final installment of this series is dedicated to the 40 top posts on keyword research in 2011. This list will guide you to even more keyword research tools, strategies, and keyword optimization. Mix and match then for the best keyword discovery and analysis for your business and clients.

Keyword Research Process & Guides

  • How To Optimize A Web Page For A Keyword – Too many times, people unfamiliar to SEO think it’s all about selecting a keyword that drives traffic and then plopping it all over a web page. First, you must research which keywords you can realistically rank for and then optimize your web pages accordingly.
  • Smart Organic Keyword Research – How do you narrow down the keywords you want to target from potentially thousands of options? And how do you choose the ones that will convert? Wil Reynolds, Mark Barrera, Craig Paddock, and Carolyn Shelby are going to give you some tips.
  • How To Do Keyword Research like a Pro [DIY] – DIY keyword research is not as hard as it may seem while reading an expert article. With a basic understanding you can compile a list of high converting keywords.
  • Strategies for Multilingual Keyword Research – A brief post outlining strategies on how to conduct multilingual keyword research for an effective global SEO campaign.
  • How To Take Your Keyword Research To A Higher Level – Good keyword research is laborious. So is it no wonder that once you understand the basics, you may be tempted to use whichever tool you have at hand and try to automate or speed up the process. Except, should you want to do this?
  • Keyword Research: Dealing With Uncertainty – When selecting the keywords you would like to rank for, you must take several factors into account. Preferably you’re able to calculate its potential ROI by finding out what effort is required for a return in profit. There are, however, various uncertainties that you can choose to minimize.
  • Maximizing Your Keyword Research For AdWords – The easiest way to remember how to do good keyword research for AdWords is too create a seed, then dig deep and go wide. The author explains what this all means with examples.
  • Do You Make These 13 Common Keyword Research Mistakes – A list of 13 common keyword research mistakes and how to fix them.
  • 6 Keyword Research Mistakes You Might be Making – Here are some of the more common mistakes that the author sees people make with their keyword research.
  • Starting Keyword Research: How to Build Good Targeted Keyword Lists With Free Keyword Research Tools – How to use simple and familiar free tools (that you probably already know and use in other ways) to generate a huge list of related and highly relevant keyword list, as part of your keyword research for content or blog / website SEO.
  • Keyword Research: The Ultimate Guide – Do you want to read the most definitive guide to keyword research that you’ll find online? If so, then it’s here, and it’s free.
  • Keywords Forensics: Research Search Terms That Others Miss – While keyword research considers keywords and phrases and then gathers data to draw conclusions about which are the best to focus on, keyword forensics surveys key phrases as they have been input by users in an attempt to identify a user behavior.
  • How to Analyze the Top 10 Google Competition for Your Keyword – How you can effectively analyze how difficult the top 10 results in Google are for your keyword.
  • SEO 101 – Part 2: Keyword Research – How the author does my keyword research. It’s not difficult but it can be a time consuming. Just being real!
  • 15 Ways to Brainstorm for Keyword Ideas (and Jumpstart Your Brain) – Think of this process as where to get those initial ideas that you can then branch out of and find those hidden gem keywords. Below are 15 ways that can give your brain a “jumpstart” when it just feels like you can’t come up with anything on your own.
  • Keyword Research that Doesn’t Suck – How To – Keyword research is not about traffic volume. It’s about opportunity. So, before you go off chasing keyword unicorns, check out this process.
  • Visual Guide to Keyword Research – Human mind learns quicker and retains information easier if it is presented in a visual way, rather than through reading or listening. For that reason the author has decided to write this short guide which will allow you to learn basic keyword research trough pictures.

Keyword Research Tools

Keywords for Content & Product Development

Keyword Metrics and Ranking Reports

Free eBooks on Keyword Research

I hope you have enjoyed this series on keyword research. Now it’s your turn – what is your favorite method of keyword research and the tools you use?

About the Author: Kristi Hines is a freelance writer, blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing, including social networking strategies and blogging tips.

  1. Gregory Ciotti Nov 15, 2011 at 10:50 am

    Nothing to add other than that this is an excellent post, Kristi is the queen of wrap-up list posts.

    Also Tom Ewer’s e-Book (listed at the bottom) is a must read).

  2. Love posts like this. I will digesting, learning, and coming back as a reference for years to come.

  3. Hannah Mattinson Nov 16, 2011 at 1:13 am

    Really useful, thank you. I’ve never used Market Samurai but it looks good to me.

  4. This is a huge list of learning resources on Keyword Research, Kristi. As with all your posts, this one goes into my reference folder. Thanks for taking the time to compile these, and also, for including my post.

  5. You now have your own Delicious tag, at least on my account, Kristi.

  6. Thank you Kristi, i introduced myself with a lot of search marketing tools ( Soovle, Übersuggest etc ) and definitely they will come in handy, you have a nice weekend !

  7. What a comprehensive look at keyword research. You are clear, succinct, and open-minded about continually improving and sharing what you learn. Glad I found you, Kristi!

  8. The article which has been posted is simply impressive and interesting. I must appreciate the writer who shown good efforts by posting such an informative article here.

  9. Miele Callisto Dec 28, 2011 at 12:06 pm

    Great blog post. Keyword research is probably easier than ever before as there are many good tools on the market today that simplify the process. Niche Spider is a great place to look as well as many you have made available on your site.

  10. I do believe that this certain blog was ever most useful in my adventures of blogging. Ever more I think everyone should know and learn the information posted.
    I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!

  11. You now have your own Delicious tag, at least on my account, Kristi.

  12. Gordon Sligar Feb 23, 2013 at 1:31 pm

    You can certainly see your expertise within the paintings you write. The arena hopes for even more passionate writers like you who are not afraid to mention how they believe. All the time follow your heart. “If the grass is greener in the other fellow’s yard – let him worry about cutting it.” by Fred Allen.

  13. Amazing set of helpful resources and links in this article – thanks Kristi!

  14. Ricardo Ceszar Mar 26, 2017 at 3:08 pm

    The correct choice of keywords is crucial for an SEO project to bring good results. The first keywords that come to mind are those that name categories and in SEO we call them head tail, as opposed to the long tail keywords. Head tail keywords are important, especially for status, but they are Long tails the keywords that most bring visits to a site and more generate conversions. For long tails, the competition is likely to be lower.


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