Kissmetrics Blog

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What Makes Someone Leave A Website?

Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of what not to do when designing your website. Information sourced from:,, and

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what makes someone leave a website?

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  1. Fantastic post and infographic – thank you very much once more. since I work in the realms of user experience, marketing, sales and SEO for our little Berlin-base startup, I’m always especially interested in the connections between these domains. Keep up the good work – we’ll spread your word in Berlin!

  2. Sorry, it has poor legibility :)
    while clicking on image shows never-ever-ending rolling wheel

  3. Thank you for such a clear and simple explanation. I’m especially enamored and couldn’t agree more with numbers 4-7. Add to #6, “less is more.”

    I would also add the importance of flow in articulating site content. That is, it should read logically from the logo/name –>tagline –> headline –> subheads, to help the reader get through the info from top to bottom. Headlines should be written as benefit statements (which also get picked up by search engines), rather than using “welcome”.

    As for the nav, balance what the visitor wants to know first (considering purchase behavior) with what differentiates your business. For example, it’s important for me to drive people to my speaking events so they can “sample” my marketing consulting, so this is the first tab in my nav. Keep the main nav rather lean, placing more functional links in the header (i.e., locations) or footer (i.e., privacy).

    A great book on the topic is “Don’t Make Me Think” by Steve Krug.

    • Just yesterday I have read this book. During one day. Good book, but to tell you the truth I was expecting something more crucial.

      • Yes, it’s a very quick read and high level. There are many other resources for creating great websites, but there are so many people that miss the very basics, it’s a good start.

  4. What about slow page load times?

  5. My top 3 reasons for leaving a web site:
    1. Too many ads
    2. the registration requirement
    3. Bad content

  6. Ad themselves aren’t a bad idea. It’s the frequency of them and placement. And of course, loading time. Interstitial ads are the worst, because they can really irritate the life out of a visitor.

  7. great infographic, but shouldn’t there be a link-back to the infographic of the “best” website layout and considerations example(s)? You clarify in the sidebar of how to correct the issues but representing the “best” example of a site might be a nice balance to share as well.

  8. Very nice article! Informative – thank you!

  9. Wow, impressive infographic!!! Thanks for sharing!

  10. What makes someone leave a Website? Putting interesting (text-)content into an inaccessible image instead of proper HTML ;-)

    But apart from that, nice article…

  11. Michael R. Murphy Sep 08, 2011 at 5:28 am

    I’m with stegoe. The information you guys post is great and the infographics are gorgeous but you might be getting a little carried away. Lately all the posts I see are graphics and I’d love more easily scannable articles. Plus, I would think you’d want the great content you have to be indexable and not all tied up in images. Just my two cents. Either way, keep up the great work!

  12. Really useful info… Thanks… Will make sure, I don’t do any of these mistakes :)

  13. andrew broadbent Sep 15, 2011 at 10:41 am

    Hi neil, cool infographic. I had a question you said when you get a good infogrphic that guy kawasaki and mashable will share it. Who do you send them to make that happen? I am making a google panda one. I would really appreciate your insight, I reed your blog posts regularly.

  14. I think someone leaves a website because of 3 reasons:
    1. Structure of the website
    2. Content of the website
    3. Design of the website

  15. Excellent article. Thank’s a lot for published this article.

  16. I think it is a informative article. So thank’s a lot for published this article.

  17. Erik J. Heels Oct 13, 2011 at 9:12 am

    This page is not printer-friendly. Add that to the list.

  18. he AddThis infographic covers everything from the peak hours and days that people share so when people click, the top sites in terms of social growth, and more. The stats are based on AddThis’ experience with 1.2 billion users, 10 million domains and 70 languages.

  19. Kişisel Blog Oct 28, 2011 at 2:54 pm

    Great Article..I enjoy to read

  20. I love marketting

  21. One thing that makes me always leave a site are those annoying little windows that popup when hovering over keyword text within a post. More than half the time they seem to be advertisements that aren’t even relevant to the content. Bad choice, bad.

    • Alina Navarro Mar 02, 2012 at 4:40 pm

      Thanks for your feed back Brandon, because I just added them to my Blog. They are called InfoLinks. I thought they’d also be more relevant to the content I write about, but i am noticing the same issue… That the relevancy is not always there. Yes, they are ads & as the owner of the blog I get pennies per click through, but I will not keep the InfoLinks program if it is detrimental to my readership. So, I greatly appreciate reading someone’s opinion on them. Perhaps I will switch over to another company with better relevant results. Thank again. Oh & I will share this infographic on my blog as well, I loved it & hope my site passes the muster. ;) Thank you all.

  22. Someone necessarily lend a hand to make seriously articles I might state. That is the first time I frequented your web page and up to now? I surprised with the analysis you made to make this actual put up extraordinary. Fantastic job!

  23. I just could not go away your site prior to suggesting that I extremely enjoyed the usual information an individual supply on your visitors? Is gonna be again continuously to check up on new posts

  24. I never understand infographics that use lines like “Data suggests that 40% of…”

    Really? What data? Show me a source please.

    As a user experience professional, I can’t go telling people “Oh yeah, I saw that 40% of monkeys make the best coffee of all office assistants. So I recommend that you get a monkey.” I’d get laughed out of the proposal.

    Bottom line, we can ALL make up percentages. And we can ALL post that “the Internet told me the percentage,” or “I read it on Wikipedia.” But to close a proposal confidently, we need hard data to stand on.

  25. I should correct myself…I SEE that there are sources on the graphic. I’m just saying, I couldn’t find proof of that stat.

  26. Man that was very entertaining and once informative. thanks for sharing..

  27. Gábor Karacs Dec 23, 2011 at 2:00 pm

    I likes very much this infographic (thank you), but I had a series of comments on it (agreements and disagreements). You can read my article here:

  28. Greetings I stumbled on your blog by mistake when i was searching Live search for this concern, I need to tell you your website is quite useful I also seriously like the design, it is great!

  29. certainly like your web-site however you need to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I in finding it very bothersome to inform the reality on the other hand I?ll surely come again again.

  30. document.write(“Cool “)

  31. Magnificent points altogether, you just gained a new reader. What might you suggest in regards to your post that you simply made a few days in the past? Any certain?

  32. Great subject thx

  33. I do not even understand how I finished up here, but I assumed this publish was great. I do not realize who you might be but certainly you are going to a famous blogger in the event you are not already. Cheers!

  34. I’m extremely inspired along with your writing talents as smartly as with the format in your weblog. Is this a paid topic or did you modify it your self? Either way stay up the excellent high quality writing, it is uncommon to look a nice blog like this one these days..

  35. Outstanding job once again! Thumbs up=)

  36. Very interesting info !Perfect just what I was searching for! “He who spares the wicked injures the good.” by Seneca.

  37. Raymond Parker Feb 28, 2012 at 11:03 am

    Though I was drawn here (from Twitter) by the headline, what made me leave this site without reading the post was the irritating, distracting widget stuck to the lower left of the page.

    • Alina Navarro Mar 02, 2012 at 4:52 pm

      LOL….. hahahhaaaa…. I almost left too Raymond, but I did tweet the article because it is worth sharing.
      I agree that I could not remove that “Like This?” widget & it was annoying on my 8 inch screen, but I soon enough forgot about it in order to enjoy all the comments such as yours! Cheers!!! ;)

  38. Raymond Parker Feb 28, 2012 at 11:08 am

    Spam comments also a distraction.

  39. Really a cool and very catchy infographic about why your readers will leave your blog.

  40. neatly done….great tips…..absolute doable’s!

  41. sklep rolniczy Mar 09, 2012 at 2:19 am

    Most of the business people associated with Finland is at great income in at the moment and this is one area which is getting great number of business people regarding various other nations around the world to introduce their own business inside Finland. That is something can make Finland one of the best company facilities of the world.

  42. Thanks for the concepts you are sharing on this website. Another thing I’d prefer to say is that often getting hold of copies of your credit file in order to scrutinize accuracy of the detail may be the first motion you have to perform in fixing credit. You are looking to clear your credit report from harmful details faults that wreck your credit score.

  43. I assumed this publish was great. Thanks for the concepts you are sharing on this website. I greatly appreciate reading someone’s opinion on them. Perhaps I will switch over to another company with better relevant results. Thank again.

  44. Hey guys this is an awesome graphic. We are adding it to our web series on improving eCommerce Conversion rates tomorrow. Thanks for the great illustration and information!

  45. I totally disagree with the automatic video streaming. We have a
    :60 video on our homepage and the average time on the page is always over 2:00 and had been for over three years.

  46. Great story, I found it notably instructive and it’s especially the tips I was scouting for. No need to tell how it took me long to stumble on it, so that’s why I thoughtto take some time to feedback and give my feelings about it. In spite of this, on on the 2nd paragraph if I remember well, you made a small misprint, maybe you should check. continue on the good job !

  47. Their a distinctive bloggin opportunity, a top notch artist, straddling an adjustable piano bench.

  48. SnapGiant provides text marketing products, services and education to empower you to establish your mobile marketing presence with sms marketing, mobile advertising solutions.

  49. I can tell that infographics add impact to a simple blog. I got mine in

  50. There is some great thoughts written in the posts.Congratulations!

  51. I like this Blog!!

  52. 3 lý do để rời khỏi một trang web:
    1. Quá nhiều quảng cáo
    2. yêu cầu đăng ký
    3. Bad nội dung

  53. I’d add that people leave your website because your website did not provide them with the information they were looking for.

  54. Hi, after reading this remarkable post i am as well happy to share my know-how here with friends.

  55. Great post,
    There is some great thoughts written in the posts.Congratulations!

  56. As Buddy mentioned above, page load times can affect bounce or abandonment – or so we think. Based on a recent survey, the top 2000 ecommerce sites had an average of 10 seconds loading time which is surprising. A user on average waits 6-10 seconds before leaving a page, which means you may be walking on a thin line.

    Obviously, the faster your page loads the better but this largely depends on what kind of site you run and mainly how engaged your audience is. It definitely leads to a better user experience.

    It would be interesting to see a survey on what is the most important and least important factor out of the ones your great infographic mentions.

  57. Oh yes and you guys definitely need a spam comment blocker…

  58. Well, the sheer volume of comments here prove your tips work. Thanks!

  59. Hi,

    Excellent post man!
    Great informative article i must appreciate your diligent work,its very helpful post for every one.keep it up.


  60. According to me, if you are a good web designer then you can alone design your website. A good designer means if you are expert in Html, CSS, Javascript, and JQuery. If not, then you can consult any web designer expert for your requirements. The main feature of the website is not design but it’s navigation. The navigation should be smooth.

  61. Keep it simple and have an obvious ‘call to action’ like a nice bright buy now button.

  62. Hmm Well I was just searching on yahoo and just came across your blog, in general I just only visit sites and retrieve my needed info but this time the useful information that you posted in this post urged me to post here and appreciate your diligent work. I just bookmarked your site. Thank you again.

  63. With these points we will definitely get the traffic we need on our blog. Thanks for sharing this great content, I really enjoyed the insight you bring to the topic. Awesome stuff!

  64. it’s a very great post – I will always use on my websites – thank you for this post

  65. great data! I design my website like your opinions thx

  66. In the early days of the internet it was a dream. Websites worked , were not stupidly complicated and if you wanted to buy something you could do it easily and quickly.
    I wanted to buy and register a domain name, I visited about 3 sites before I found one that actually worked and even then the payments page stuck on’ we are processing your order ‘for hours.
    One told me the domain name was not available. Rubbish after a long wait I am now the owner of the unavailable name. Another told me the security code on my card was wrong, that is why I was able to use it shortly afterwards to buy the domain name elsewhere. In short nearly all the companies operating on the internet are incompetent and do not know what they are doing. Welcome to the real world.

  67. Great work. This article helps me to understand why some visitors leave my website too quickly. Thank You!

  68. Rosalindaursery Apr 08, 2013 at 1:38 pm

    Your site is extremely informative. The niche, which people highlighted over, is extremely informative. Thanks with regard to sharing this type of information around. It is very useful for anybody to workout. Best connected with luck for future years blog posts.

  69. Mejor redactado imposible. Muchas gracias. Besos!!

  70. Very nice article! Informative, thank you!!!!!

  71. I enjoy reading your blog. Thank you for your honesty and experience in this post.

  72. There is some great thoughts written in the posts.Congratulations! Very interesting info! Perfect just what I was searching for!

  73. For whomever put this together-good job. The information is great, but I must disagree with number four. The research done by comScore reports that videos which play on the homepage boost the time on the page. Our site averages about four-five minutes per visitor.

    Hope this helps.

  74. Jasmine George Oct 22, 2014 at 4:17 am

    This blogs are really inspiring… :)

  75. This is very informative post. I really enjoy it and this is a great artical.I hope I will use this for our next business website.

    This is great job!

    Thanks for sharing this post.

  76. This is a great page there are too many sites out there that don’t follow basic design best practices and end up having their website with a navigation that does not work isn’t really visible or they end up hiding the content behing thousands of Ads

  77. I will definitely work on my website to correct some of these mistakes. Thanks for sharing.

  78. Great article that shows simply and effectively common mistakes many make with website design. Unclear navigation, unreadable graphics, boring content are the worst offenders. Any of those elements will drive people away from your site. Thanks for sharing!

  79. what not to do: have impossibly small text that can’t be read and occupy the space where content should be with a lot of things I don’t care about. (AKA ads)

    Sorry, but based on my experience on this website you are not a good source of what TO do.

  80. Many ads… This was my error, i removed 70% all my ads and my Bounce Rate was in 60% and was for 45%!

  81. These are actually most wonderful blog i’ve ever seen,you could definitely see your expertise within the work you write, You have touched some fastidious points here,await your new excellent article.


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