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79 Link Building Resources for 2012

It’s amazing to realize that another year has passed since the 2011 edition of 79 Link Building Resources where we listed various blogs, their top link building posts, and some great link building tools to add to your toolkit. Those blogs, to this day, are still great resources to visit when looking for posts on link building.

Since that post was published, a lot of things have changed in the link building world. In the 2012 edition of link building resources, we will cover the big changes that have happened in the link building world as well as what works (and doesn’t) when it comes to link building strategy.

Major Happenings in the Link Building World

First off, here’s a rundown of what has happened in the last year or so that has had a major impact on the world of link building.

Thought Pieces on Post-Penguin Link Building

These posts are a little less how-to and have more insightful content on the post-Penguin link building era.

Link Building Recovery After Penguin & Unnatural Link Warnings

Speaking of Google’s Penguin algorithm change, here are some things to do if you were hit by this update or an unnatural link warning in Webmaster Tools.

  • Bad Link Building Recovery After Google Penguin – For those who were hit by Google’s Penguin update, the situation is dire. The big question is: Can you recover? Yes. But it won’t be easy. Here are some things you should plan on doing as you begin cleaning up a bad link profile.
  • Why So Many Suffered from Google Penguin Update + How to Recover – A big reason why many blogs, businesses and websites have suffered from Google’s Penguin and Panda updates this year is due to inexperienced, Black Hat, or just plain bad SEOs. If you’ve paid for these inexperienced, Black Hat or bad SEOs, or are one yourself, you were waiting to be penalized. And now you may have a big mess to tidy up.
  • Strategic Link Building Strategy in the Penguin Age – In this webcast two link building experts – Jon Ball of Page One Power and Erin Everhart of 352 Media – explain how they made key adjustments in their link building strategies to successfully recover and move forward with the Google updates. Click Watch Now and then register to see the previously recorded presentation.
  • Unnatural Links: What They Are & What to Do About Them – Did you receive a warning that your site has unnatural links? Learn what unnatural links are and what to do in case you are affected by the Penguin update.
  • How Pandas & Penguins Change Your Link Building Strategy – Their post-Panda lowest days (weekends) equal our pre-Panda peak days (Tuesdays – Thursdays). And Erin Everhart wants to tell you how they did it, all by just adjusting their link building strategy.
  • How To Create an Excel Spreadsheet to Remove Link Spam Post Penguin – A comprehensive excel spreadsheet template that could be easily duplicated and handed off to an outsourcer for webmaster outreach in order to get the links removed.
  • Strategies for Diagnosing Penguin and Recovering – Distilled discusses what Penguin is, how to diagnose a Penguin traffic drop, how to check the toolbar PageRank (TBPR) or Page Authority (PA) of links, how to check indexation of links quickly, and then gives some overview strategies about how to approach different Penguin scenarios.
  • 4 Ways to Protect Your Website from Future Penguin Updates – In order to make sure your website isn’t hurt by future Penguin updates, here are four things you should do with your SEO starting now.
  • Google Penguin Crashes Wedding Site’s Shady Link Building Strategy – For those who have been negatively impacted, what follows are details about one site that has been hit by the Google Penguin update. This site was guilty of doing some shady link building and had no idea what link building strategies were used due to outsourcing. You’ll also see what they are doing to recover.
  • Google Penguin Update Recovery Tips & Advice – Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions Search Engine Land saw, plenty are. They’ve got a little initial advice from Google on the topic, mixed with their own.
  • How to Clean Your Site after the Google Penguin Update – This post outlines the reasons why you might have been affected by the Penguin update and the next steps you should take if you were.

Post-Penguin Link Building Strategies

Next, let’s look at some posts with a wide variety of link building strategies, all written by experts post-Penguin.

Links to Avoid

Just as important as the links you should be building, here are some posts on links you shouldn’t be building.

  • 17 Types of Link Spam to Avoid – Going forward, the wise SEO would want to take note of the types of link spam to make sure that what they’re doing doesn’t look like a type of link spam. Google’s response to, and attitude toward, each type of link spam varies, but every link building method becomes more and more risky as you begin moving toward the danger zone.
  • 10 Types Of Unnatural Link Building Tactics and 10 Quality Alternatives – How can you compete when the competitors are building links that are low quality, paid, or otherwise spammy? Here’s a look at 10 types of link building strategies that are spammy, low quality, or unnatural, plus 10 quality alternatives.
  • 7 Link Building Mistakes You Ought to Avoid – Some significant changes have been made through Google updates that can affect your link-building strategy, so let’s explore those changes and others to help you maintain, if not increase, your rankings.

Link Building with Content

Since content is becoming increasingly more important, here are some posts on link building with content:

Link Building Locally

If you have a local business, these link building strategies are made just for you.

  • 5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era – Andrew Shotland offers up some tried and true local marketing tips that just so happen to also help generate links, hopefully without infuriating any Google algo-beasts.
  • The Complete Guide to Link Building with Local Events – Whether you’re a small local business or an international company, hosting local events is a great way to build your brand, both offline and online.
  • Link Building for Local Search – Let’s say that the worst case scenario happens and you lose your search visibility in Google. Wouldn’t it be great if that didn’t completely cripple your business because you had such great local visibility? That’s just one reason why local links are becoming more critical than ever.
  • 5 Practical Link Building Strategies for Local Businesses – A list of link building angles for local and regional businesses looking to expand their presence online.
  • Ethical Wikipedia Link Building – Inbound Marketers, SEO’s (whatever you want to call us) are looking to drive relevant traffic, and Wikipedia can be a great source (no-follow or not) of that but also link value.

Link Building with PR & Social Media

Think PR and social media have nothing to do with link building? Think again.

Link Building with Conversions in Mind

If your ultimate goal is website conversions, then keep that in mind when link building.

The Top Link Building Tools

Nothing makes link building more productive and effective than the right tools. Here are posts reviewing some favorite link building tools of 2012:

  • 15 Helpful Link Building Tools – A list of some helpful link building tools you can use day in and day out for guest posting, BLB, and group interviews.
  • 6 Link Building Tools to Boost Your Traffic – Matt Beswick tested six of the most popular link-building tools over the last few months to figure out the pros and cons of each. Here’s what you need to know.
  • 8 Link Building Tools I Couldn’t Live Without – Included in this list are tools that Jon Quinton uses for a variety of things such as valuing a link prospect, right through to identifying poor quality links that he might want to consider removing.
  • 6+ Best Link Building Tools That Help Your Organize and Track the Mess – Link building is one of the most exhausting, frustrating processes associated with online business. Whether you run a shop or a blog, you are constantly trying to use SEO tactics to promote. Which means cultivating positive relationships that will lead to viable backlinks. These tools can help you keep track of it all.
  • Link Building Tools We Use at Distilled – Distilled gathered up a list of all the link building tools and resources they turn to daily across the company for data, analysis, research, customer relationship management, content promotion, and inspiration.

The Best Blogs Discussing Link Building

Want to keep up with link building news? Here are the top SEO blog’s link building categories.

Want to follow link buildling on Twitter? Don’t miss the 30 Link Building Experts You Need to Follow list.

Q&A on Link Building

Have questions about link building, or want to demonstrate your link building expertise? Here are some places where you will find lots of people asking about link building.

There you have it! 79 great link building resources to chew on. Did I miss any of your favorite posts or link building blogs? If so, please share them in the comments, and happy linking!

About the Author: Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing for personal, professional, and business bloggers. You can follow her on , Twitter, and Facebook.

  1. This is a great round-up of some thought-provoking and action-oriented articles (and nicely organized as well). I like how you’ve included additional resources and various discussion forums.

    I wrote a piece a short while ago about some of the more common link building mistakes and how to avoid them – – and offer up a few alternatives, if you’d like to take a look.

  2. Great update. Thanks for doing this.

  3. Brandon Parsons Aug 30, 2012 at 11:32 am

    This is an incredibly timely post. I’ve just made the transition from app development/creation into what you might call “early-stage” marketing and I’ve been looking for hints on link building that don’t just say “submit to eZine”!


  4. Thanks for sharing this extensive list. A good starting point for developing a better understanding of linkbuilding.

  5. I wonder why this one didn’t make it to your list :)

    It’s about 193 link building strategies some are outdated, but it’s up to you to weed them out.

    I hope you’ll enjoy it!

  6. I just can’t leave without any words. Definitely a great post ! BTW, it would be better if you offered some posts about backlink removal.

  7. Theresa Wagar Aug 30, 2012 at 8:21 pm

    Wow! What a list! Thanks for compiling this huge list to keep our SEO in line in this “post” era :) Seems like it is a constant education proposition . . .and then Google will change it all again. Keep telling my clients Google is doing their best to keep me in business.

  8. Is this a great list if link building/strategy resources? Yes.
    What is missing is any comment of how the importance of links has declined relative to other SEO factors.

  9. Corey Northcutt Aug 31, 2012 at 7:37 am

    Awesome list Kristi! Thanks for featuring the SEJ article. :)

  10. Hi Kristi

    This is really huge. I think i’m fully occupied this week reading all those articles.
    Why didn’t you write a summary about all those post…lol

  11. Awesome job Kristi… All link building resources at one place. Now I don’t have check my all bookmarks for “link building”, I have just saved this.

  12. Clear direction for link building and off page optimization.For all business based on online should know this and apply this at any condition.

  13. Sorry to miss it Matthew, but glad you shared it here! :)

  14. Link building and promoting your website is still hard, Google is now changing their algortithms every forth night instead of 2 weeks.

  15. Just finished middle clicking on about 20 pieces of content. Now I just have to find the team to read all these great links :) Thanks Kristi!

  16. Damn! That’s a pretty impressive list. Kudos to KM team… again! You guys rock with all this awesome content. Obrigado from Portugal!

  17. i wish you summary of all above post here on this post instead of giving different links for all. They are so many and really i don’t have so much patience to read them all but i know they are very informative so i will try to read as many as possible for me

  18. Wow, what a list, now just need to make my way through them, thanks for sharing this.

  19. Well it took awhile to work through that list, very comprehensive to say the least. I am thinking that people should read the “links to avoid” section very carefully in order to stay out of trouble.

  20. wow kristi thanks for this as usual find awesome interesting stuff from you, it is another one of your best share with audiences you love and care..!excellent job .. !

  21. Mohan Rathore Nov 27, 2012 at 2:19 am

    Google is now changing their algorithms every forth night . so things becoming harder

  22. The link for how to use images for link building is excellent. We’ve been using images for a variety of links and will definitely be incorporating those tactics into our existing strategy.

    This is a SOLID bundle of resources. I’ll take me a minute to get through this.

    Much appreciated.

  23. Quality content can help you increasing search engine ranking and one of the best link building strategies that I implement is guest posting.

  24. I don’t thing so no one is update quality content and update such a nice information like you posted.quality content is one of the most important strategies that implement is guest posting. and it is the best link building strategies.


  25. As per the updates of google panda and penguin you have mentioned the exact details for successfully optimizing the website

  26. Hi,
    Thanks for the blog and all this information.
    One question very important for me.
    Which free linkbuilding tool could you recomend us ?
    kind regards,
    Miguel Angel

  27. Thanks for the excellent post !
    Can you recommend some free tool for link building

  28. Thanks for all these resources, are moments of back to basics and to better control our way of building links

  29. I am a fresher seo person and found these articles very useful. Thank you for this post.

  30. Thanks for sharing these important sources as per the google guideline these guidelines will definitely help everyone to gain a good organic traffic without hurting google guidelines

  31. Link building is not very easy as it appears to be. It needs lots of patience and is very time intensive. You can find good blogs to comment on but your comment will undergo moderation and will never be released at all even if you have written valuable ones. Link building is a real challenge and nowhere could you get quality links for free.


  32. Garry Willson Mar 04, 2013 at 9:26 pm

    Convert a keyword into a more broad vertical that is likely to have a larger audience and more interesting topics:

    Look for the first real person who has the most influence in that space and follow them. Identify why that person has the most influence; it’s not always because they have the most followers, but because an authority is following them.

  33. I don’t think this is a new post since it’s 2013. I hope you can post another new version like what’s new and what i need to follow for the new year !

  34. Fantastic¡¡ This list will help me a lot. Thank you very much.

  35. I have never thought that I could find this tools before. It is very interesting. I will use it.Thanks.

  36. Michelle Edwards Apr 08, 2013 at 11:35 pm

    quite a list you have here, i have been using some of them but mostly are new to me. i will definitely add this to my arsenal of tools. :)

  37. Well the link building sources were simply awesome..You were missed one special source name..Which is Kissmetrics…lol….cheers…

    thanks a for sharing this blog

  38. Thanks for the Great Information that you have posted on this site.


  39. Outstanding post however , I was wondering if you could write a litte more on this subject?
    I’d be very grateful if you could elaborate a little bit further. Kudos!

  40. nice list resource for link building!

  41. Does anyone recommend using link building services? My Marketing Director signed us up for LinkFool about 5 months ago and the results have been amazing… but I’m worried if this strategy is safe?


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