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Mixed Feelings – How To Cultivate Emotional Engagement In Web Design

Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating an emotional bond with your customers is important—and it’s becoming more difficult to do. If your website isn’t tuned to resonate with your audience’s emotions, you could be losing business.

In this graphic, we’ll briefly explore how to best cultivate these emotions in your customers, and how these (and other factors) influence purchase decisions. We would like to thank @smashingmag and @jayehret for the inspiration!

How To Cultivate Emotional Engagement In Web Design

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  1. Really liking this Infographic. Utilising emotion in design is something I’m not well practiced in, but this really helps explain it, thanks!

    By the way the link to view an enlarged version is not pointing to the correct version.

  2. Great infographic with solid information. Thanks.

  3. A really helpful advices for the Advertising students who are into researching die-hard selling. Very informative. Thank You

  4. Neville Privitera Dec 08, 2011 at 11:43 pm

    good site!! You should start many more. I love all the info provided. I will stay tuned.

  5. I definitely learn a lots from the “Emotional Factors That Influence Purchase Decision” chart. Another way to apply the marketing concept beside the brick and mortar store.

  6. I have one thing to say to this. Facebook is blue… :)

  7. Joseph Putnam Mar 23, 2012 at 3:06 pm

    I’m a huge believer in emotions being the number one sales driver, and this is a great graphic that explains how and why to use that fact.

  8. Great infographic! Thanks for sharing. I will share it on my blog.

  9. Excellent infographics. :)
    well done !

  10. Hi,

    Excelletn infographics man!
    Really i must appreciate your diligent work,nicely written article :)


  11. Loved the info, Loved the info-graphics !

    Thanx for the sharing…


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