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Infographic: How to Get More Likes on Facebook

In this infographic we look into what creates the most engagement on Facebook. Please feel free to leave your thoughts in the comments section at the bottom of the page.

Click on the infographic below to view a larger version:

how to get more likes on Facebook

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Facts and Stats To Tweet:

  1. Photos get 53% more Likes, 104% more comments, and 84% more click-throughs. View How to Get More Facebook Likes infographic here. »tweet«
  2. Posts with 80 characters or less get 66% more engagement. View How to Get More Facebook Likes infographic here. »tweet«
  3. “Question” posts get 100% more comments. View How to Get More Facebook Likes infographic here. »tweet«
  4. Posting 1-2 times a day gets 40% more engagement. View How to Get More Facebook Likes infographic here. »tweet«
  5. Posting 1-4 times a week gets 71% more engagement. View How to Get More Facebook Likes infographic here. »tweet«


  1. Brandon Turner Jun 06, 2013 at 9:18 am

    Great infographic guys! We post between 3-5 times a day, when each new article comes out on the blog, plus a question or photo each day. Definitely, like you said, those photos and questions get way more engagement.

    Thanks for sharing this!

    • Thanks for the note Brandon! As always, it’s best to test what works best for you. =)

    • Great Infographics Kissmetrics! Having less characters in a text only post does create more engagement, but it also depends on how you start the sentence if the text in a post is more, exciting people to continue reading is what matters initial few sentences can make them read the whole post even though it is big.

      • Definitely agree — the first few words are the most crucial to creating a “slippery slope” — where the purpose of the first line of copy is to get the reader to read the second line of copy, and so on.

    • ite agree with point no 2. My longer and content rich postings often get more likes and comments compared to shorter ones

  2. I think there was a typo – I noticed that is says 1-4 times per week but in the fine print it says 1-4 per day.

  3. Did you mean “Posting1-4 times a WEEK gets 71% more engagement,” or 1-4 times a day? The explanation below leads me to think you meant a day.

    I’ve got to stop being so long-winded in my updates. Eighty characters is SHORT!

  4. Salmaan Aslam Jun 06, 2013 at 10:07 am

    Great Infographic. As a Consultant for many big sites I’ve seen this too Posts and Questions get more engagement however as for timing it varies with the industry but the overall objective is to do it consistently due to Facebook Edgerank.

  5. Great infographic!!!!! Thanks so much for creating this. I’ll make sure to share it on my Facebook page with my clients :)

  6. You definitely have to test posts. For example, a non-profit organization could receive more likes on a weekend versus during the week. Get know your audience and ask for feedback. Post questions and surveys. Gather as much data as you can in order to create a FB strategy that works for your company.

  7. Cheryl McCullough Jun 06, 2013 at 8:18 pm

    Have tried and tested posts on the Facebook pages that I manage and I can honestly say it varies day by day on each page! But these are definitely great starting points :)

  8. Good one!.. Photos – Images make this read more attractive ! :)

  9. quite good article….

  10. Nathaniel Sidwell Jun 07, 2013 at 5:43 am

    Looks like others found the week vs. day typo too. Thanks for the nice, helpful infographic.

  11. Posting good articles or photos do help in getting more user engagement, however after facebook started their “boost post” paid function. It’s not easy getting your post feed to your fans in your base unless you paid for advertising unlike the past!

  12. Kaitlin Hawkins Jun 07, 2013 at 10:17 am

    Thanks for this great information! This will definitely help me visually supplement some information I’m gathering for a new blog post about social media gaffes and how they affect a brand page’s performance.

  13. Great infographic. Keep up the good work guys.

  14. Great infographic! Yet another example of how small changes lead to an improved outcome.

  15. Nice infographic. Getting facebook likes is important for every business. This would be an eye opener for my business.

  16. gd mrng everyöne

  17. I am first time on kissmetrics, It’s really beneficial to online marketer to get new things, Because there is really something new to learn on every topic. On the behalf of this post , all are suggest like pics and fresh information, even special time but no one suggested that the length of the post. Thanks to kissmetrics.

  18. Very nice infographic. Photos definitely seem get engagement. People are visual. I do find that when the new Facebook edge rank algorithm comes into play that is it hard to get your posts seen in the news feed. Increasing the number of times in a day that you post in a day will help and posting at the optimal time is a plus.

  19. Russell Oakley Jun 13, 2013 at 3:40 pm

    I love this. So useful to have a simple pictorial reminder. I shall print it and stick it on the wall plus have a go at putting it on my site. Thanks.

  20. Thank you KISSmetrics for that awesome infographic. It was really informative and I have used it in NewzSocial’s latest blogpost and referenced it back to KISSmetrics. Do keep posting such awesome content!

  21. Cody Stevenson Jun 24, 2013 at 9:07 am

    Love these Inforgraphics, i can’t ever get enough. Really like the breakdown on the days and times.

  22. This is one of the best articles I’ve read about increasing Fan engagement on Facebook. Excellent research and great tips. I will be printing this article for my next meeting with the Manager and this just may change some of our marketing strategies! Thank you!

  23. Useful information. I really like these infographics. They are much more engaging than plain text and create a great read. Keep up the good work :)

  24. Nice post thanks for giving this information

  25. Good Stuff!

  26. Really like these Inforgraphics, i cannot ever get enough. Really like the malfunction on the periods and times

  27. Great advice. What would be the best way to get more engagement for a travel website to an exotic land? Discounts? Any advice will be appreciated :)

  28. Beverley Sinton Nov 03, 2013 at 8:04 am

    How can anything have 104% of anything?

  29. abhijit debnath Nov 07, 2013 at 7:15 am

    How i can get more like n comment in fb?

  30. STEVEN J. FROMM Nov 08, 2013 at 5:36 am

    Awesome information that can really fine tune posting to Facebook. Liked the 3 o’clock and Wednesday tips and the 1 or 2 times a day and 4 per week. Very helpful and useful post. Thanks.

  31. I really like these infographics. They are much more interesting than simply written text and make an excellent study.

  32. Yes, posting 1-2/day getting around 40% more engagement, however, posting more frequently (like 5-10 status/day) getting more “Talking About This” #, I would like to ask for your thought on this Neil?


  33. Hi Jason, there are two interesting things that I get from this article, the first thing is an “image” and the second is “the question”. Actually, we are not aware that the images and a question usually will get people to come to interact, isn’t right? I think this is the main reason why if we posted pictures or questions, we will get a lot of response. Awesome.

  34. P.H.D. Fernando Dec 02, 2013 at 9:55 am

    great tips and agree with on hos much likes and CTR’s can get through images and sharing them on Facebook. One of my Blogs “Ceylon Radio” gets over 2000 Facebook visitors directly from Facebook when I share any article with a image on Facebook.

  35. Great infographics!
    I always include a photo in my post.
    I don’t post more than twice per day but may be I should increase the frequency of my postings every day on Facebook.

  36. Great post and yes its an good way to increase Facebook likes and I also use info-graphics because its eye catching.

  37. I have liked the infographic about how to generate more likes on facebook.Yes, it’s true that the photos get more likes than anything else. Actually pictures attract more than text. So people see them more than reading a text on facebook. People access facebook to enjoy, to do fun and to do chatting with their friends. Thanks for sharing facebook like information with us.

  38. John Eulizer Nimo Feb 10, 2014 at 4:57 pm

    Superb information mate! I always noticed a lot of activity on fan pages that post pictures. Humans are indeed visual creatures. They really like to tinker with creativity… Thanks for the amazing infographic, I’ll be sure to put it to good use.

  39. Nice post thanks for giving this information

  40. Great post!

  41. Definitely agree – photos much better than words (at least in my case)
    Remember that pictures speak louder than words

  42. Great info. It’s interesting that “less is more” contents also work well on Facebook!

  43. Christopher Grout Apr 10, 2014 at 1:29 pm

    It’s good advise, thanks for getting it out there.

  44. however after facebook started their “boost post” paid function. Actually pictures attract more than text. So people see them more than reading a text on facebook.

  45. Nice post thanks for giving this information. it’s useful for me.

  46. It makes perfect sense. Photos are drawing attention far more than bare text.

  47. This is great explanation. I agree with the facts you provided. By the way here is the website Link Colider which is highly effective about growing your social network or blog or any sort of your online presence. It’s free. I just though to recommend it. No strings attached.

  48. Very informative post..

  49. Abhinab, glad we could help :)

  50. Great post as always from kissmetrics. I’m glad you touched on the ‘paid promoting’ option. At the moment I’m failing to see any good things with Facebook after all. I have likes, but if I have to get good engagement then i am forced to pay money to promote my posts. It doesn’t seem work it.

    However, I shall persevere for now!

  51. Juraj, Thanks for the heads up :)

  52. You wrote a great stuff here’ but I have in some other kind of trouble’ My site ODosta get daily 10 to 20 spam comments’ Which I have to delete manually, Can you tell me how I can solve this problem.

    • Tayyib, unfortunately that is just the name of the game. You can always try to adjust your spam filters in WP though. Let us know if you need any help along the way :)

  53. Hello,
    I have used this system to get likes on facebook and it really works:
    I am sending this to you because the more people use it the better it works and all of us will get many more likes. You will understand what I mean once you read the system.

  54. Posts with lesser than 80 characters get 66% more response.. That is really a revelation for me, thanks for sharing the same..

  55. syedikramhashmi Sep 23, 2014 at 2:23 pm

    Definitely agree — the first few words are the most crucial to creating a “slippery slope” — where the purpose of the first line of copy is to get the reader to read the second line of copy, and so on

  56. i dont get it, what is about it? does it really work? what do you have to do? you actually get more likes?
    I’m confused…

  57. You get more likes? I didn’t get it :p

  58. Hey,

    I did all of them almost but I didn’t get more likes to my page or increase engagement.

    I couldn’t know why?

  59. Hello

    Awesome post thanks for giving this information. I realy like it. Nice post as always from kissmetrics.

  60. this is fantastic. i read it on my phone and when i read it here on my computer, there was less information. i remember seeing the questions, for example, that garnered the most responses. was it a different article or has this one been edited since a few days ago? thanks!

  61. I realy like it. Nice post as always from kissmetrics.

  62. Thank you SOOOOOO much! I have been looking for straight forward information like this that is simple and to the point and exactly what I need to do to boost my Facebook page. I appreciate this more than you will ever know. There is nothing out there like this. Trust me, I’ve been looking.

  63. Therina Jopri Oct 17, 2015 at 5:32 am

    I dont quite agree with point no 2. My longer and content rich postings often get more likes and comments compared to shorter ones

  64. Great information, I thought posting in week end days gets more engagement but the infographics showed that its on Wednesday 3 PM where the engagement reaches its peak. Thank you!


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