No More Hacks: Why Tired, Old, Boring Processes Can Make You a Better Marketer

Israeli researchers studied 200 of the best ads in 1999. These were the top finalists and award winners, like the infamous “This is Your Brain on Drugs” campaign from years ago. The most surprising thing? They weren’t ‘creative’. 89% of them could be classified into six ‘templates’, which were classified in the excellent Made to … Continue reading No More Hacks: Why Tired, Old, Boring Processes Can Make You a Better Marketer