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The Elements of a Great Blog Design

Designing a blog can be like putting together a puzzle. You have all these CTAs and different pages you want visitors to see, now you just have to put all the pieces together into one cohesive unit.

Challenges like figuring out the important elements to focus on, how many CTAs should be on a page, and the placement of everything is not easy.

And what should you be optimizing for when designing a blog? Getting people to click on one of your dozen CTAs, optimizing for social sharing, or putting the attention on the content? How do you balance all of this?

To help you out, Neil Patel of Quick Sprout created an infographic that outlines the blueprint of an optimal blog design. If you’re lost with design and need some guidance, this infographic should be of great help.

The Blueprint of an Optimal Blog Design
Courtesy of: Quick Sprout

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About the Author: Zach Bulygo (Twitter) is Content Writer for Kissmetrics.

  1. Nilantha Jayawardhana Oct 10, 2015 at 12:17 pm

    Great infographic Zach..

    Text is the most important thing on a web site. I use a serif based font for my website. Choosing a perfect font for a website is bit complicated. I have tested different types of web font and at last I landed with Serif

    I’ve seen some people who make headlines and sub-headlines the same color as their links. That’s a mistake.

  2. Hemang Rindani Oct 12, 2015 at 9:23 am

    Very insightful.
    Blog gets visitors when it is found interesting, but it is equally important to keep them engaged. And in order to make it viral and sharable, not just the interesting content is the factor, it needs to have an attractive design and images.

    Keep up the great stuff.

  3. Mary L. Holden Oct 12, 2015 at 9:45 am

    This was very helpful. Thank you!

  4. This article is very interesting and educational. I am not new to blogging but I still learned so much from this article. I just have to say that your tip about putting limits on the number of social buttons is very effective. Several choices do not entice visitor to make any action (like sharing). More power!

  5. Barbara Mckinney Oct 13, 2015 at 8:50 pm

    Great article. The first thing that viewers are attracted to a certain blog is the concept. Viewers, like myself, first scans the blog and when the concept is interesting, I go to the read. The designs are number two priority. The designs must be simple but beautiful. Use enlightenment colors, not the dull ones. Who reads blogs with a boring color pasted? Thank you for sharing another great insight on developing a creative blog.

  6. Great infographic. One note on the fonts section, I think there’s a typo. When you reference ‘Vedrana’, I believe it should read ‘Verdana’ unless Vedrana is a font I’ve never heard of. Keep up the great work – thanks!

  7. Therina Jopri Oct 17, 2015 at 5:35 am

    Only 10% difference between opt-in form with name and without. I’ll choose the former. Makes your life easier down the road.


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