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How Customer Research Solves B2B Churn

Why are your customers leaving? Some SaaS companies have no clue. Yet, the solution is staring them right in the face. Customer research is an underutilized tool in discovering why users churn. Teams fail to analyze user activity, onboarding engagement, and the competition. Moreover,…

5 Unlikely Obstacles Hindering SaaS Conversions

Want more conversions? Well, it’s possible. However, the first step is realizing that conversions are people. And those individuals desire a remarkable customer experience. The key is to remove barriers in the sales cycle. This includes cumbersome checkout processes and poor follow-up sales procedures. Your…