Kissmetrics Blog

A blog about analytics, marketing and testing

Kissmetrics Customer Analytics: See how each visitor behaves and make better decisions that drive growth

Fresh Content Learn about online marketing and more...

How Customer Research Solves B2B Churn

Why are your customers leaving? Some SaaS companies have no clue. Yet, the solution is staring them right in the face. Customer research is an underutilized tool in discovering why users churn. Teams fail to analyze user activity, onboarding engagement, and the competition. Moreover,…