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How to Use Facebook as Your PR Engine
A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook…
Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions
I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not…
5 User Engagement Strategies for SaaS Product Marketers
Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers…
How to Sell Multiple Products Online: 12 Ways to Boost Sales without Jeopardizing the Experience
Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug. But why? (Beyond, you know, an apparent lack of fashion sense.) One less decision to make for these powerful decision makers. More time for…
Identifying and Mitigating Churn With Customer Engagement Automation
You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95%. And increasing churn…
How to Solve the Customer Retention Problem (And Make Your Customers Happy!)
Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. …
The 5 Step Approach to Cross-Channel Customer Engagement
Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your…
The Power of Surveys: How to Ask Questions to Bolster Conversion Research
Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect crucial data to research your targeted audience, identify usability issues and much more. Among other things, you can…
1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing
A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and clients is what you’ll get. That’s a problem. Because how much time…
