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Infographic: 14 Ways to Get Backlinks Without Begging
Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external sites linking to you, also known as backlinks. While SEO has evolved over the years,
How to Write Meta Descriptions To Boost Your SEO
How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you. Even…
How to Generate Leads From Webinars
Everyone and their Aunt Betty is doing webinars. But it doesn’t mean they’re getting people to sign up and or buy their stuff. You have probably registered for at least a few webinars in the past, right? Even if you registered, it…
Messenger Marketing & Chatbots: How to 10x Sales & Leads Before Your Competitors
This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here Communication has changed. This may sound like a trendy…
3 New AdWords Retargeting Hacks Guaranteed to Increase App Retention
Subscription-based companies face a problem. They willingly lower prices to get people in the door. Each monthly charge is only a tiny fraction of their costs. That means it could take months for them to breakeven on each customer. Unfortunately, most people that sign up…
How Marketers Are Getting Their Message Across in an Ad-Blocking World
It used to be so simple. A billboard here. A radio or television commercial there. Perhaps a print ad or two thrown in for good measure. That was your marketing strategy, and it worked. Want to watch the latest…
Skyscraper Armageddon: How this Seemingly-Foolproof Hack Often Fails
Most of my blog posts are long. I shoot for over 3,000 words in almost all of them. Sometimes, I’ll even go over 10,000 words. Because over the years, I’ve seen that those bring in the most traffic. This isn’t new or…
The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad Campaigns
People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” And my response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and…
Why Redesigns Sabotage Your SEO Rankings (And How to Avoid It)
It seems like most companies redesign their website every year or so. New trends gain steam, so they want to be more ‘contemporary’ or ‘flat.’ Or new color schemes are en vogue. So every site you visit looks Asana-bright. Everyone now wants to…