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6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs
A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people across the buyer journey. We also have this cool little feature called Metrics, which does exactly as it says -…
Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring
You’re tracking the big stuff. The ‘macro conversions’ like form submissions, phone calls, and product purchases. But lying in between those are micro-conversions, the critical yet ‘under the radar’ site actions that ultimately drive success. When done right, they can accelerate…
Introducing Customer Engagement Automation by Kissmetrics
We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We’re calling it Customer Engagement Automation. Now you can seamlessly analyze, segment and engage your customers all from within our platform. Why did we do…
How 4 Major Retailers are Using Big Data
When it comes to Big Data, it’s not how much you have — it’s what you do with it that counts. We all know that major companies like Amazon, Uber and Netflix use big data to drive everything from new product…
How Visual Cues Can Help Lift Conversions
It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits can make a big difference in audience reactions and, ultimately, in conversions. Numerous eye-tracking studies have been done…
The Dark Side: Why You Need Negative Buyer Personas for Better Customer Acquisition
There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power of the negative persona, which is arguably equally important in marketing. So, what is it exactly? It’s pretty…
7 Emails Your E-commerce Store Needs to Be Able to Send Out on an Automated Basis
With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Why? Because people prefer to receive emails from companies – more than any other form of…
5 Data-Driven Strategies to Earn Sales in a Saturated Market
You’re not alone. In a saturated market, your e-commerce business is constantly competing to distinguish itself from other companies. It’s especially difficult when these businesses offer the same promotions to similar audiences. You may sell the same types of products like your…
How to Manufacture Urgency to Blow through Conversion Roadblocks
We don’t need things. We might need a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But we don’t need-need. The lights are on. Roof over our head. Heating or AC blasting in the background. That…
