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12 Genius Ways to Apply Emotional Marketing to Facebook Ads
Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can you do to create Facebook campaigns that finish the race as champions, having collected many new customers…
What a Home Shopping Network Can Teach You About Conversions
Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kinds of companies are the exceptions. Their ascent so quick and scale so massive that the vast majority of us can’t…
How Quartile-Based Pricing Doubled This SaaS Company’s Monthly Recurring Revenue Growth
Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we focused heavily on acquiring new customers via content marketing and retaining those customers via investing in…
Why Your SaaS Sales Depend on Data More Than Ever
Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and error with internal and external factors. Data is one solution to your sales woes. It can help your team…
How to Turn Cold Facebook Traffic into Red Hot Leads
Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How about this? This just in! Facebook ads accounted for 97% of its revenue in…
How Customer Engagement Silos are Holding You Back (And How to Fix It)
Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the norm. Back then, it was easy to work within a self-contained departmental bubble – brainstorming, collaborating and ultimately…
3 Ways Emojis Can Save Your User Retention
For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact, data has shown that app publishers who send push notifications can boost retention rates 20…
Why Clickbait Works (And Why You Should Do More of It)
Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since then, a slew of companies including Google and Facebook have publicly declared it…
How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires
Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show you an effective way of collecting the insights and ideas you need to create breakthroughs, by using post-conversion…
