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How Reducing Options Can Increase Conversions (Infographic)
One of the most common tenets of conversion optimization is that fewer options = higher conversions. When you give people too many options, they get confused trying to compare them, and end up choosing no option. The hypothesis isn’t far fetched….
How to Optimize Your Website Messaging to Increase Conversions
Have you been to a website recently where you read every word and absorbed every image on the homepage, but you still weren’t sure what the business actually does? Those companies have spent a great deal of time developing a beautiful…
Using Channels in KISSmetrics to Learn Where Your Most Valuable Customers Come From
Marketers need to know where customers come from. Otherwise, they can’t grow a business. If marketers can get a complete picture of all their marketing channels that shows which ones are acquiring customers, they’ll know where to focus their acquisition dollars. But,…
12 Infographic Tips That You Wish You Knew Years Ago
It used to be that you could get major attention just by using infographics. Today, that’s not the case. Everyone is making infographics. Now, you’ve got to make infographics that are better than the next guy’s infographics. That’s not easy to do. I’ve…
Why 2015 Might Be Your Best Year for Internet Marketing
When we’re bidding adieu to an old year and hello to a new, we like to read (and write) about predictions for the New Year. I’m not immune to the New Year excitement bug, even though I tend to work on…
12 Tips for Increasing Your Click-Through-Rates on Twitter (Infographic)
Marketers have dozens of Twitter analytics tools at their disposal. These tools give them the power to test the impact of a tweet with the goal of increasing their social media ROI. Those who say that marketing on social media is…
The Best Email Marketing, Copywriting, Social Media and Content Marketing Posts of 2014
That’s a tall order to fill, but unlike many “best of” articles floating around on the web this time of year, I’m (shockingly!) not looking at “best” in terms of the most page views, tweets or shares. In worst cases, those…
How SaaS Marketing is Different from Every Other Type of Marketing
SaaS marketers have a tough job. Marketing is hard. But what about marketing something that has no physical presence? Or marketing something that is constantly changing? Or marketing something that has some goofy name? Or marketing something that only about 20 B2B…
Why Modeling Churn is Difficult
Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as: For…
