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The Science of Social Timing Part 3: Timing and Blogging

Timing is everything, and maintaining a blog is no exception to the rule. Learning when your audience is tuning in, and therefore when to post, is mandatory for any successful blogger. In the third and final part of this series we’re going to explore how timing can affect your blog readership.

Data courtesy of Dan Zarrella (@danzarrella), (@sengineland) and HubSpot. Content available as a webinar by Dan Zarrella here. Note: all of the data below is presented in Eastern Time (EST) unless otherwise noted.

science of social timing part 3 blogging

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Click here to download a .pdf version of this infographic.

View the other Science of Social Timing Infographics

Facts and Stats to Tweet:

  • The highest percentage of users read blogs in the morning. »tweet«
  • A higher percentage of men read blogs in the evening and at night. »tweet«
  • The average blog gets the most traffic on Monday. »tweet«
  • The average blog gets the most traffic around 11am Eastern Time. »tweet«
  • The average blog gets the most comments on Saturday. »tweet«
  • The average blog gets the most inbound links on Monday and Thursday. »tweet«
  • The average blog gets the most inbound links at 7am Eastern Time. »tweet«
  1. These are some cool metrics but the main idea is to know how to correlate them in order to get the best result ;)

    • Vlad: definitely. Another thing to keep in mind while looking at these graphics is they are simply prescribing best practices. The best thing to do is experiment and see what works best for you. :)

  2. The infographic looks nice, however I’m wondering how did you measure time of the day for your visitors? unless you assume all visitors come from the same general location, you have to take into account timezones. Did you just group it up by your local time or did split it into the different timezones by location and summed it up for the different times of the day?

  3. Interesting statistics here, I’m still new to blogging but this info will help me

  4. How is this related to posting the blog – if I post the blog on twitter and facebook at Monday at 11am -will it guarantee readers or will readers chose to read the blog on monday at 11am after bookmarking at night?

  5. This is great stuff. I have actually been wondering about timing and which days are better to post on and such.

    About the stat for more than one post per day… I normally get a little bored or even annoyed at bloggers who post more than once per day. In my experience they don’t have anything to say, they are just trying to get you to buy something. I mean, content is key, right?

  6. Timing is applicable to all facets of life as we continue to make momentary decisions on personal and business affairs. In the food industry for example, though it takes hard work to produce fruits and vegetables, a wise farmer has the knowledge and understanding on the importance of timing relative to planting and harvesting seasons.

    Similarly in the world of personal relationships, timing had been applied in the dating scene where many have tried the popular “3-second rule”, a success slogan that means: when you see a girl you like, you have 3 seconds to decide whether to approach her and say anything that comes in your mind. Simply put, both successful schemes are, in some ways applicable in a business environment.

    Further applications in business describes time as a vital factor in negotiations and can dictate concession behavior because ‘when’ is just as important as ‘how’ to make the concession. But remember that there is a crucial moment when final decisions had to be made when all arguments have subsided in the final stages.

  7. Very Very interesting. Thanks.

  8. Amber Wallace Jan 15, 2012 at 6:31 pm

    Beautiful infographic, as usual! I’ll be reposting and linking. Thanks!

  9. If you have worldwide visitors – considering this is the world wide web, one person’s morning is another person’s night and vice versa. How do you decide when to post then?

  10. Really interesting! Thanks for taking the time to break this all down and share–I will be using this info!

  11. Thanks, this looks great infographic what you want to convey to me what I would like is to make an infographic of my posts similar but websites hehehehe

  12. This is a very good infographic. I observed more social share on my contents during the week ends.

  13. thanks for sharing your important views on when to publish the article and when to not..thanks for sharing valuable post as i was sahring the article mostly in niight tym thats why i am getting less response ..thanks for sharing your views.

  14. This is such detailed and helpful information! I usually post at night, but posted in the morning today. Most views I’ve had in a couple weeks! Rescheduling a few future posts for the AM now.

  15. Raul Otero Jr Mar 08, 2015 at 8:03 pm

    This was a great post. I like the use of graphics to display the information instead of just text. It makes it easier to follow along. I understand for more views you want to post in the morning, and that at 11 and 9 am great things happen for blog posts, but I am guessing you have to get your content out there before that time right? How much earlier should the post be published?

    Thanks for the informative article!

  16. Marlena Bontas May 12, 2015 at 6:16 am

    Hi. Thanks for your article!
    I also noticed that Monday is the best day to publish blog posts-especially around noon.
    But I read from other bloggers that Wednesday also works.
    However, I don’t agree with posting every day. I am annoyed by those bloggers who do that and I’d never subscribe to a blog that publishes short content, as often as possible.
    As someone said here, content is the key.

  17. I just started a blog and am trying to increase my social media presence. Appreciate the article, definitely helps to make sense of it all. I’m anxious to just post as much as possible, but trying to be disciplined with it.


  18. I think you really should place a timestamp on your posts. It’s not the first time that I got “tricked” into using information you have in one your blog posts, realizing later on that it’s not relevant anymore. The first comment in this article is from 2011! This data can’t be true anymore for 2015. Really schemy.

    • Hey Riz,
      We’re certainly not trying to trick or scheme anyone. We create this free content for people to enjoy and learn from. A lot of our posts have timeless advice – it doesn’t matter if it’s 10 days old or 10 years. The principles can still be applied.

      That said, we might be adding a timestamp to our posts within the next few months.

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