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How to Build an SEO Optimized Web Page

If you viewed a web page, would you know if it’s optimized for SEO? Does it have all the attributes we know Google looks for in a page?

Just look at this page. Have we optimized it for search traffic?

If you don’t know, now is the time to learn!

Neil Patel (who has created multiple high-traffic sites) of Quick Sprout has created an infographic showing us some guidelines we need to follow when creating a webpage. Many of these are surprisingly simple, and there’s no excuse for you to skip any of them. You can consider these your “baseline”. Just do this (and create an excellent user experience) and you’ll be off to a good start.

How to Structure a Perfect SEO Optimized Page
Courtesy of: Quick Sprout

SEO changes, and some factors that mattered in 2006 don’t matter anymore. Just like how some things that matter now may not matter (or at least have less importance) 5 years from now. Make sure your site has some attributes that will always matter to Google and other search engines. Things like ensuring your site is secure, that it has a good user experience (print this post and hang it on your office wall), and staying out of bad link neighborhoods are all essential.

It’s important to stay up-to-date on your SEO knowledge. If you’re new to SEO, check out this post, which contains resources to help you learn and stay up to date on the latest trends. And don’t forget to subscribe to the Moz Blog, Search Engine Land, and Google’s Webmaster Blog.

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

  1. Great summary, thank you.

    In addition, I would emphasize that the content should be unique and written in a way that ordinary people can understand – which is another way of making content “popular” by the very meaning of the term.

    • Totally agree Michael. I think FiveThirtyEight and Vox really do a great job with this. Helping people understand the news and making data easy to understand.

  2. Just as brilliant and simple as anything. There are quite some good numbers of plugins that helps with more optimization, especially on a WordPress site, some of them are just worth more a million dollar.

    Great one there again…

  3. The fundamentals of Search Engine Optimization (SEO) will remain the same. As long you provide your potential visitors with valuable information, you will definitely stay in the game for years.

    Thanks for simplifying them into an infographic.

    • Hey Naven,
      Totally agree – and it’s important to provide a good user experience. Having few-zero ads, make sure your site loads quickly, having a clean format, and supporting images are all important.

  4. Thanks for the wonderful infographic Neil and all the points mentioned in this is absolutely correct without following these rules your webpage will not rank high in search engines

  5. Peterson Teixeira Aug 15, 2015 at 7:58 pm

    Great article friend. But regarding the part about code and image compression, I can’t find a good plugin to use. Since I love my website’s design a lot, I’m afraid to try some plugin after reading a few comments that reported a broken site as a result.

    But that’s my problem.
    Nevertheless, great info!

  6. Theodore Nwangene Aug 16, 2015 at 10:33 pm

    Neil Petal is a big deal,
    And i love and agree with everything he says because i trust his judgment. Of cause, there are ways through which one can notice a well optimized page like looking at some of the things you mentioned here.

    However, its also very essential to ensure we optimize our web pages very very well if we’re looking for search traffic and all the tips you just shared on this Infographic are the pointers to ensuring a well optimized page.

    Thanks for sharing Neil, will also tweet it right away.

  7. Great infographic as always. Business owners should not only focus on SEO alone, but also need to take necessary steps to convert the visitors into high paying customers and retain them.

    In 2015, it is important to incorporate growth strategies to grow a business.

    Anyway, thanks for the informational infographic.

  8. Another great infographic. I thoroughly enjoyed reading it. I did learn one thing thing, which was to optimize the image file name, and not just the ALT tag. Thanks.

    • Hey Michelle,
      Yup, and we do that with every image on our blog. We separate the words with dashes. So our image names appear as:


      Makes it a lot better for SEO than if it was something like:

      Screen Shot 2015-07-27 at 3.17.15 PM.png

  9. Pamela Richards Aug 17, 2015 at 10:30 am

    Excellent infographic but……can never print them out to refer to over and over.

    When can we have a print button for these?

    • Hey Pamela,
      You just just click the infographic and it’ll take you to the image. From there you can print it out. It’ll be a few pages though as it is pretty long.

  10. From the beginning of this year I analyze GA of my blog and found that when my blog was on WP and the URL:”YEAR”/”MONTH”/”DAY”/keyword-blog-post” I had much more organic traffic than when I changed to HubSpot blog with the URL “”. Anyone have a good reason for that?

    • Hey Paulo,

      did you redirect your old Urls to the new formated Urls (with a 301 Redirect).

      If not, all your rankings you had before the Url change will be lost or need time to come back…

      You should at least 301 Redirect the old Urls that have got Backlinks.

      Hint: Check Goolge´s Webmastertools a a.k.a. Search Console for 404 Errors and fix these Urls.

  11. New in the business and found this post helpful in understanding what will work for an effective website. I’m still not clear on the purpose of “KEYWORDS” in the SEO world. How do they help in the search enginge develop a data base of one’s site?

  12. Should outbound links be dofollow or nofollow to preserve link juice? Thanks!

    • Hunter-
      It depends. My rule is “we only link to great content. Everything else gets a nofollow.”

      I always nofollow links with spammy anchor text or links that seem like ads. If they point to great content and it seems innocent, I don’t apply nofollow.

  13. After reading this article I know that im covering most of these points. I have learnt a few little tweeks so thank you

  14. Hi Zach, you shared the article which is really amazing, simple but useful. Besides this, once visitor reach to our site then, it is our responsibility to stick that visitor to our site and make him customer.

  15. Robin Jennings Dec 30, 2015 at 6:21 pm

    Great infographic- explains some complex terminology very succinctly. Perfect to give to clients who are working on their own onpage SEO work.

  16. Ravinder Dande Jan 25, 2016 at 10:40 pm

    Hi Zach,

    Thanks for inforgraphic showing right way to optimize our blog.I noticed that some bloggers use keyword often in blog. Is it right way to optimize blog for SEO ?

  17. Neil Patel did a great job writing that article. Thank you for bringing it to my attention, once again (I started reading it but forgot to finish it).

    The infographic is not loading. You might want to check the script.

  18. Richard Thomas Nov 28, 2016 at 11:48 pm

    You just can’t fault Neil. This infographic is a great summary of the timeless basics for having a great web page. Timeless because even though it was written nearly 18 months ago, it’s still just as relevant.


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