If you viewed a web page, would you know if it’s optimized for SEO? Does it have all the attributes we know Google looks for in a page?
Just look at this page. Have we optimized it for search traffic?
If you don’t know, now is the time to learn!
Neil Patel (who has created multiple high-traffic sites) of Quick Sprout has created an infographic showing us some guidelines we need to follow when creating a webpage. Many of these are surprisingly simple, and there’s no excuse for you to skip any of them. You can consider these your “baseline”. Just do this (and create an excellent user experience) and you’ll be off to a good start.
SEO changes, and some factors that mattered in 2006 don’t matter anymore. Just like how some things that matter now may not matter (or at least have less importance) 5 years from now. Make sure your site has some attributes that will always matter to Google and other search engines. Things like ensuring your site is secure, that it has a good user experience (print this post and hang it on your office wall), and staying out of bad link neighborhoods are all essential.
It’s important to stay up-to-date on your SEO knowledge. If you’re new to SEO, check out this post, which contains resources to help you learn and stay up to date on the latest trends. And don’t forget to subscribe to the Moz Blog, Search Engine Land, and Google’s Webmaster Blog.