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Where to Start If You’re Lost with Selling a SaaS Product (Infographic)

At a small SaaS company, resources are constrained. Money is tight and everyone is wearing multiple hats while trying to find product/market fit. And most companies don’t have the money to hire the next David Ogilvy. It becomes the job of the founders and a few of the early employees to sell the product.

If you’re new to SaaS selling and don’t have time to read SNAP Selling, then today’s infographic is for you. Even if you’ve never sold anything in your life, you can learn some basics about the stages of selling. The infographic below includes step-by-step directions on how to sell a SaaS product. We thank Marketo for providing us with it.

7 Steps for SaaS Sales Success

Brought to you by Marketing Automation Software by Marketo

We thank Marketo for providing us with this useful infographic.

About the Author: Zach Bulygo (Twitter) is the Blog Manager for Kissmetrics.

  1. Cool infographic! Typically for enterprise you’d see a proof of concept / technology.

    You might not see executive involvement from the get go, and that’s OK.

  2. Having an explainer video helps too. Gives the basic pitch in 120 seconds.

  3. Jacob Warwick Jan 18, 2016 at 11:09 am

    I’ve found that the BANT process during the discovery call is one of the most important aspects to any sale (not necessarily limited to SaaS sales).

    It’s proven to be crucial for not just identifying sales opportunities, but isolating the ideal & best sales opportunities (ones that are better aligned to move your organization forward).

    Thanks for the reminder Marketo / Kissmetrics.

  4. Great post. Thanks for this very helpful infographic!

  5. BANT is truly an effective qualification criteria pioneered by IBM several years back , however in this age of SaaS sales, it’s important to expand the satisfied user base to really cross the chasm in product adoption


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