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Using Storytelling to Engage and Persuade (Infographic)

We all seek out stories every day. We watch TV shows and movies, and we read books and newspapers to get stories. Even songs and advertisements tell stories.

There’s no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade.

The right story, told the right way, persuades and sells.

Today’s infographic shows how you can use stories to engage and persuade.

How to Engage and Persuade People Through Storytelling
Courtesy of: Quick Sprout

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

  1. I think it’s so interesting that such minute details like language can literally alter brain reactions. Storytelling is a buzzword in the industry now, with a lot of talk and not a lot of strategy for how to execute it in the digital space. I think this is a good start to understanding the ways that you get people engaged and reacting to the content being put out there.

  2. I am assuming the case study about the hot cup of coffee and the cold cup of coffee is all about getting the person in the right mood. If there are in a good space then the engagement is a little easier

  3. Connotations and associations words trigger are really powerful. If applied wisely, they can have great effects as creating experiences and having people identify with the story told. Thanks for the useful infographic!

  4. Excellent article. Story’s are around from when we are little kids. As adults we tend to forget some of the most important principals of our lives have been taught at a very young age with story telling. Why stop now?

  5. Jeriann Watkins Apr 29, 2015 at 10:02 am

    I think it’s important that businesses who use storytelling in their marketing do so strategically. half-baked story campaigns come off as disingenuous and cheesy. The specific points in the infographic are a great starting point to using strategy in a storytelling campaign.


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