When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Whether you are just trying to get more exposure online, connect with your fans or customers, or working to purify your online reputation, social networking profiles are the way to go as they will rank highly in search engine results when people search for your name.
I want you to think of each social media profile you create as a landing page for your brand. This landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you.
Here are the 10 elements you need to follow to create a successful social media profile:
Element #1: Your Name
For a while, I thought that your username, or the name that usually shows up in the URL (such as http://twitter.com/kikolani) was extremely important in getting your profile to rank in search results. I found, however, that unlike usual website SEO that says that the URL counts in ranking, the real ranking for social media profiles happens with your name. So be sure to enter the name you want to be found under.
Element #2: Your Username
So where does the username come into play? Some people who can’t find your social media links may just assume it is something obvious and type it in directly. Think about what people would search you under, and make sure that is your username that is included in the URL. Be sure to think of brand dominance when it comes to this part, otherwise you’ll end up like…
Not sure if your username is taken? Use KnowEm’s free tool to check your desired username across hundreds of social platforms.
Element #3: Your Profile Pic
There is great debate when it comes to profile photos / avatars on social networks in terms of whether you should go with your brand logo or the face of a person.
My usual thought is that if you are a big enough brand or business with a well-recognized logo, definitely go with the logo. If you’re building a personal brand or you are a public figure like a blogger, politician, musician, artist, etc., go with the personal picture. People are more likely to want to engage with a person than a brand logo.
Once you have selected your default photo, be sure to stick with the same picture as your default photo from one network to the next, that way people easily recognize you across all social networks.
Another thing that helps in SEO value is naming your photo file appropriately before uploading it. Be sure you have named it yourname.jpg or yourbusiness.jpg as opposed to uploading IMG0153.jpg.
This might have some value, especially in image searches, which can be particularly important now that Google has incorporated the first few image search results in their main page of search results, as shown above. If someone searches you by name, you will want your image to come up, not someone else’s.
Element #4: Your Link
This varies from one social media network to the next, but be sure to seek out any opportunity to get your link on the main page of your social profile. For example, many people miss the fact they can add their link on their YouTube channel page, or in the box underneath their profile picture on Facebook. Make sure that your link is front and center so that people can find it quickly and click through to your website.
Another good idea for your links is to create a social network specific landing page so you can track which profiles are bringing your site the most traffic. You can use these pages to offer a special discount for people who have found you on Twitter, or share information that is specific to a network, like recent blog posts you have written about Facebook.
Also, on networks such as LinkedIn, be sure to customize your link’s anchor text by using the Other option instead of just using My Website, My Company, or My Blog.
Element #5: Your Bio
Your main social profile’s bio is usually just a sentence or two about yourself or your business. Think of it as a perfect place to put your elevator pitch and include your main keywords. I don’t mean in a salesy way, but just if someone were to ask you to tell them briefly what you or your business is about, what would you say?
Be sure to fill out your bio to its full potential. While some networks allow you to only have a limited amount of characters, others encourage more robust and lengthy bios. Take advantage of this to share only the best about yourself and your brand.
Element #6: Your Interests
Some profiles allow you to have additional extended information about yourself in the form of favorite books, television shows, movies, and so on. A lot of people skip over this, especially when it comes to business profiles, but that is a big mistake.
Look at these fields as an additional place to get some great keyword value. I doubt there is a niche out there that doesn’t have at least one or two published books. Find books, documentaries, and profiles of influential people in your industry and add those in these additional fields.
Element #7: Your Background
Although this one is limited to select networks, such as your Twitter and YouTube channel profiles, this is one to invest in for those networks that allow it. A customized background will allow you to share additional information that may not fit in the fields of your profile, as well as share additional links and icons to other networks so people know your brand can be found elsewhere.
Element #8: Your Privacy Settings
So after you have all of your profile filled out, pictures uploaded, and backgrounds designed, the next thing that you will need to take a look at are your privacy settings. These vary from network to network, but you will want to make sure that the information you would like to be public is viewable.
I would suggest making sure your basic bio / summary, links to your main website, and default profile pic / avatar is available for everyone to see. This is especially important when you are looking to connect with others who may not necessarily recognize your name, but will recognize your photo or website affiliations.
Element #9: Your Activity
Once your profile setup is complete, your on-going mission will be to maintain a healthy level of activity on your main social networks, which for most will be Twitter, Facebook, and LinkedIn. These are three open ended yet important guidelines to follow on any network.
- Don’t just add friends – engage with them!
- Don’t just join groups – participate in them!
- Don’t just post updates to update – think about what your connections want to see and share!
Element #10: Your Promotion
Finally, there is nothing like a little health promotion of your social network profiles to help more people find and connect with you, giving you more people to engage with! Be sure to add your social networking profile links to:
Also, don’t forget to interlink your profiles to each other. If you can share multiple links on a social profile, make sure some of those are to your main social profiles!
How KISSmetrics Can Help
Your Essential Social Media Profile Tips
So these are just the basics – what other elements do you find essential to include in your social media profiles? Please share your tips in the comments!
About the Author: Kristi Hines is a freelance writer, blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing, including social networking strategies and blogging tips.