Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

22 Tips For Creating Great Content When You Don’t Have a Clue

One of the challenges you have as a content marketer is continually creating new content. You likely don’t have the luxury of running a content site like Huffington Post or Buzzfeed, where you’re free to write anything from cat memes to particle physics. You’re a content marketer, and you need to produce content that your audience (and customers) would search for and enjoy. You have to stay disciplined in your content, as you can only stay within a certain range of topics.

Fortunately, you don’t have to be stuck staring at a blinking text cursor, hoping a great topic will magically strike us. There are lots of tips you can use to help give you ideas on what content to create.

One of the most common ways is to create content that is centered around news in your industry. For instance, when Twitter announced scheduled tweets we wrote an article about what it means for marketers.

If you’re in an active industry like technology, there is always something to write about. Just today Twitter announced a new advertising product called Promoted Video. As a marketing blog, we could write about how marketers can use this to your advantage.

Today’s infographic comes to us from Copyblogger. It gives us 22 ideas for creating content when we don’t have any idea what to write. If you’re ever stuck, come back to the infographic, find an idea that appeals to you and go forward creating.

22 Ways to Create Compelling Content  Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

How do you find topics to write about? Let us know in the comments!

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

  1. (Watch a play – Now that could get expensive)

    On a serious note, I’d say interviewing is one of the easiest ways to create a high quality blog post as most of the work and the parts of interest are the interviewees responsibility.

    Something else that works pretty well is asking 20-25 influencers in your niche for their response to a particular statement and publishing that. You might need to ask 50+ to get a response, but if you get enough you can build a post around it. For example, if you find there’s two opposing opinions you can use that to structure your post.

    Great infographic as always!

  2. Getting a guest to write an article often rakes up good posts, as the one’s who are interested in writing are much familiar with the topic and have optimum knowledge.

    • Carlos, great posts. If you find people who are passionate about the subject matter you wont ever be at a loss for content.

  3. I love the graphics on this article. The content is also spot on. I’ve got around 40 posts on my site and sometimes I’m at a complete standstill for ideas on good content. Normally, it hits me when I’m watching tv, listening to music, having a conversation with an old friend I haven’t seen for a while. Great post.

  4. I agree with the inforgraphic – I think mimicking popular posts on other blogs is one of the best ways to get a good idea which will be popular.

    No matter what the topic is we can all find our own way to writing or presenting it in a unique way – it also helps to look through similar articles to find out which ones worked and which ones didn’t, and then add something extra.

    I also agree that interviews are one of the best ways to create content – you build a relationship with an expert, gain credibility, learn and educate your audience.

    Its easy and the benefits are great and usually you don’t know exactly what topics may be covered or what interesting tangents the interview may take.

  5. Partha Sarathi Dutta Oct 14, 2014 at 5:01 am


    Cash on controversy.. means if the writer deliberately present the thing slightly in controversial manner, then what will happen? Simply, start the discussion and then ask directly to the readers for thoughts. A poll or competition can be introduce too in order to support the result democratically!

    User generated content is also a form of content.. and help to adding values to any landing page. We often see, comments section is as big as the original post or sometimes even bigger.


  6. I think this is great for general website content or marketing content but for a lot of clients at least in my experience they want a little bit more “meat on the bones” or so to speak. Especially the travel and medical industries, there are certain facts and things that you need to be very careful when writing about.

    Great article.


Please use your real name and a corresponding social media profile when commenting. Otherwise, your comment may be deleted.

← Previous ArticleNext Article →