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Which U.S. brands are spending the most on advertising?

How much are U.S. companies spending to boost their brand? The graphic explains who the top ten U.S. advertising spenders, based on their advertising expenditure in all media – from television to the Internet. These megabrands spend billions of dollars each year on advertising.

Additionally the graphic shows the ad spend divided up for each of the franchises of these megabrands. Most notably, Proctor and Gamble came in as the top U.S. ad spender in 2009 by spending $4.18 billion on media.

Click on the image below to view an enlarged version of this infographic:

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  1. Shouldn’t Coke be on this list? I believe they spend >2.0B on advertising/marketing every year…

    • From the data we researched Coke’s marketing budget was really high, but it has dropped recently.

      • Hi Neil, can you please let me know the exact advertising buget of Coke. To be more specific, I am looking out for their digital media advertising budget. It will be great if you can give me some numbers regarding this.
        Thanks
        Regards
        David

  2. Pablo Almeida Oct 27, 2010 at 7:07 am

    Oh, my god…this is sensational budget for advertising!

    If they invest more in CRO, they are really big monsters with the major cases in the world of digital marketing! :)

  3. $4.18 billion on advertising? Oh.. my god.This is showing that advertising industry will never go down.

  4. Proctor and who?

  5. Thanks for the information. Can you please specify which year are these figures for?

  6. Toni Atkinson May 15, 2012 at 10:14 am

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  7. Toni Atkinson May 15, 2012 at 10:37 am

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  8. Really! some of you even know Kraft Products are up there because of Kids, the largest consumers thanx to their parents (because of all the channels of advertising). :}

29 comments

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