Google Analytics tells you what's happening. KISSmetrics tells you who's doing it.

Archive for ‘Academy’

An Overlooked Method for Increasing Conversions

Run a Google search for conversion rate optimization, and you’ll get millions of pages offering advice on how you can get more customers with the same amount of traffic. Much of the advice will be the same: change your CTA buttons…

How Onnit Can Use KISSmetrics to Drive Their Growth

Launched in 2010, Onnit is a fast-growing company that sells nutritional supplements, food, and fitness products. Most products Onnit sells are their own private label, while a few are from third-party sellers. Many of Onnit’s products are consumables, meaning that customers…

What is Customer Analytics?

Tracking your customers step-by-step as they use your website or mobile app allows you to gather extremely important information about your online business. If you run a SaaS, e-commerce, or any other website that requires member signup or login, you’ll be…

The Benefits of Tracking People with Analytics

Tools like Google Analytics are great, but they have one major weakness. You get only aggregate data. The Limits of Aggregate Data Averages, totals – these methods of measuring are known as aggregate. They provide an overall picture of how an area of a…