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Archive for ‘The Basics of Analytics’

What Marketers Need to Know About Cohorts

The word “cohort” can be scary to those unfamiliar with the term. It may sound like something out of a medical journal or statistics class. But, I promise you, there’s nothing to be afraid of. And, if you’re a marketer, it’s…

How Marketing Funnels Work

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” If you’re curious about what they are and how they can help, this post is for you. What Are Funnels? You undoubtedly want visitors on your website…

The Top 5 Kissmetrics Reports Every SaaS Marketer Needs

Today’s SaaS marketers face many challenges. Their job, of course, is to spread awareness and drive customer acquisition. On top of these difficult tasks, marketers are always under pressure to improve their numbers and performance. You’ve got a 3% conversion rate? Great,…

What is Customer Analytics?

Tracking your customers step-by-step as they use your website or mobile app allows you to gather extremely important information about your online business. If you run a SaaS, e-commerce, or any other website that requires member signup or login, you’ll be…

The Benefits of Tracking People with Analytics

Tools like Google Analytics are great, but they have one major weakness. You get only aggregate data. The Limits of Aggregate Data Averages, totals – these methods of measuring are known as aggregate. They provide an overall picture of how an area of a…