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Archive for ‘Advertising’

7 Biggest PPC Nightmares Sinking Your ROI

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the…

3 Reasons Your AdWords Traffic Is Not Qualified

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel….

Why Your Ads Should Look 100 Years Old

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh…

A Cheat Sheet to High-Converting Facebook Ad Creative

An AdWords text ad looks exactly the same on mobile as it does on desktop. You don’t have to worry about the difference. And besides, it only takes a few characters anyway. There’s little room for error. Now contrast that with a Facebook…

PPC Advertising Hack: Super-Targeted Live Chat Prompts

How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough….

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16%…

Integrating SEO and PPC for Multi-Channel Success

Whether you work at a small business or a Fortune 500 company, obtaining and utilizing data for your search campaigns is crucial. Conveniently, Google is making you pay for this data by forcing you to use AdWords to get conversion data…

How to Idiot Proof Your Ad Campaigns

Marketing promotion sucks when you treat people the same. That goes for conversions, and it goes for advertising too. But the minute things start to go awry, people start messing with their landing page headline or ad descriptions. As if those tiny,…

6 Tips to Master the Facebook Power Editor

As a marketer, you probably already know that Facebook advertising has taken storm in the online world. And unless you jump on board you give your competition a huge leg up. So in order for you to really conquer Facebook advertising,…

Increase Your AdWords ROI With These 5 Tips

If you’re a diehard AdWords campaign manager like me, then you’re always searching for an edge you can use to raise your rates of return. I have found dozens of different ways to do this over the years (by looking at…

Avoid These Five Online Advertising No-No’s

In today’s world, you don’t have to go to Hollywood to be a star. All you need is a YouTube account, and of course, something interesting to share. You don’t need to be a director to make a movie. You don’t…

The Beginner’s Guide to Using Negative Keywords

Negative keywords are one of those search marketing features where there’s more to it than meets the eye. When used correctly, they can help you save budget for the best quality searches. Let’s say you’re a housewares retailer setting up your first…

Brilliant AdWords Features You Didn’t Know Existed

First, there is Google, the search engine that performs 3.5 billion searches every day. Then, there is AdWords, the advertising platform that can display ads on the first page of search results. Advertisers can use both to their advantage. However, in a…

Understanding The Essence of Google AdWords (Infographic)

For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. Many of these companies that are successful with pay per click…