Archive for ‘Advertising’

The Secret Side of Google AdWords: Video Ads

If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of your keywords over the last few years. As a result of that competition, it has become more expensive to run a…

Are You Making These Online Advertising Mistakes?

Let’s face it – even though online advertising can sometimes be a dirty word, most web businesses can really benefit from it. Online advertising is a powerful way to get your message in front of a specific audience in a relevant…

The KISSmetrics Guide To LinkedIn Ads – Part I: The Basics

So your AdWords program is humming, Bing is kicking out a smattering of leads and you’re running Facebook ads. Good stuff. Have you tested LinkedIn Ads yet? Like AdWords, Bing or Facebook, LinkedIn advertising has its idiosyncrasies. It’s quite different from SEM…

How To Social Proof Your Google Adwords Campaigns

There was a time in the not-too-distant past when advertisers could operate search engine marketing campaigns using misleading or false claims. You could promise “24/7 customer service,” “amazing views,” “customer recommended” or whatever you could think of to sell a product,…

Location, Location, Location – Geo-marketing & Why it Matters

Location, location, location. It’s perhaps one of the most commonly recited marketing tenets. Traditionally, the phrase has been taken to mean that your business must be in the correct location, geographically, to be successful. As the world changes and as new technology…

Hacking Paid Media: 5 Little Tweaks That Can Deliver Big

Paid media’s importance lies in the fact that it is the one marketing channel that guarantees volume and timing. While it can become costly at times, implementing a few tricks and ideas can substantially increase the effectiveness of your paid SEM…

The Future of Paid Search – Google, Bing & Beyond

Paid search has cemented itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry. In this graphic, we’ll briefly explore paid search—it’s current…

Be a Mind-Reader with KISSinsights

Advertising with Google AdWords is one of the most powerful ways to test customer intent. “How?”, you ask. Here’s a breakdown of a simple “intention marketing” recipe: Use the search data (i.e. keywords) from your website analytics. Feed those keywords into…

What Offline Advertisers Can Teach Online Marketers

As online marketers, we often ignore the methods used by offline advertisers, especially print and outdoor advertisers. After all, print is the past and digital marketing is the future. What could we possibly learn from staring at a bunch of magazine…

Bounce Rate Demystified

If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated, what your industry’s…

Which U.S. brands are spending the most on advertising?

How much are U.S. companies spending to boost their brand? The graphic explains who the top ten U.S. advertising spenders, based on their advertising expenditure in all media – from television to the Internet. These megabrands spend billions of dollars each…

David Ogilvy’s 7 Tips for Writing Copy That Sells

David Ogilvy is an advertising legend. Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather. In addition to building a multibillion…

Increasing Value in a Declining Ad Market

While there may not be any consensus on whether we’ve seen the worst of this economic recession or not, industry analysts and pundits are in agreement on one thing, the ad market will see a sharp downturn in 2009 and especially…