Kissmetrics Blog

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Archive for ‘Advertising’

What Offline Advertisers Can Teach Online Marketers

As online marketers, we often ignore the methods used by offline advertisers, especially print and outdoor advertisers. After all, print is the past and digital marketing is the future. What could we possibly learn from staring at a bunch of magazine…

Bounce Rate Demystified

If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated, what your industry’s…

Which U.S. brands are spending the most on advertising?

How much are U.S. companies spending to boost their brand? The graphic explains who the top ten U.S. advertising spenders, based on their advertising expenditure in all media – from television to the Internet. These megabrands spend billions of dollars each…

David Ogilvy’s 7 Tips for Writing Copy That Sells

David Ogilvy is an advertising legend. Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather. In addition to building a multibillion…

Increasing Value in a Declining Ad Market

While there may not be any consensus on whether we’ve seen the worst of this economic recession or not, industry analysts and pundits are in agreement on one thing, the ad market will see a sharp downturn in 2009 and especially…