Google Analytics tells you what's happening. KISSmetrics tells you who's doing it.

Archive for ‘Analytics’

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as: For…

The Marketer’s Guide to Real-Time Reports in Google Analytics

The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment, providing insights on how people are reacting to your marketing campaigns and infrastructure. This feature is great for measuring marketing initiatives that…

When to Use Qualitative and When to Use Quantitative Analytics

Qualitative and quantitative analytics are two essentials to understanding online marketing. From startups to mid-size companies, analyzing both qualitative and quantitative data before making decisions is crucial to growing your business. Before we get started, how are qualitative and quantitative…

How Mention Reduced Churn by 22% in One Month

As one of the most important metrics for a startup, and especially for SaaS businesses, churn has been widely discussed. But because churn is affected by every single function of business, from acquisition channels to product, sometimes it’s hard to know…

Introducing 3 New KISSmetrics Features

We are excited to announce 3 brand new features to make KISSmetrics even better and simpler to use. 1. New Cohort Report Feature: See the people in each cohort cell Now you can get a list of people that take a long…

The Universal Analytics Video Guide – Part 2

Today’s video is the second part to our guide on Google’s new Universal Analytics. The first part of today’s video goes over the key benefits of using Universal Analytics over old Google Analytics. Let’s go over some the benefits real quick: More…

How to Use the New Google Analytics Advanced Segments

Advanced Segments allows you to isolate specific types of traffic within your Google Analytics reporting. For example, you can see your Google Analytics standard reporting data for visitors from only the United States if that’s what you want to do. In…

The Universal Analytics Video Guide – Part 1

Google recently released Universal Analytics, a new and more feature-rich version of Google Analytics. With Universal Analytics, you’re going to be able to perform multi-platform tracking and easily customize configuration settings. But, perhaps even more important, only websites using the Universal Analytics…

The Beginner’s Guide to Startup Analytics

Becoming an entrepreneur is like stepping onto the most intimidating roller-coaster in the world. There are ups, there are downs and there are unexpected turns. Sometimes you feel a little sick afterwards and sometimes you’re just inexplicably happy. No matter how…