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Archive for ‘Analytics’

How Much is Bad Data Costing Your Company?

In a world of big data, bad data is becoming more and more commonplace. Part of the issue is fueled by the technology we use to help manage and organize that data. In our rush to be more on-demand, personalized and…

How to Make Analytics Work for Your Videos

When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content creators ensure the videos they produce are providing real ROI. Without…

Level Up Your Web Analytics with Customer Data

Analytics has become synonymous with data-driven marketing. But there is one important distinction within the realm of analytics that can accelerate your business growth by helping you better understand your customers. I’m talking about the difference between web analytics and customer…

Stop Neglecting Analytics in Your Customer Engagement Strategy

Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. An IBM annual survey…

5 Ways Data Improves Your SaaS Conversion Funnel

Not using data is a missed opportunity for SaaS companies. If your team is seeking to bring in more revenue, data helps your conversion funnel. It’s the difference between knowing your customer or simply taking a wild guess. Matt Ackerson, founder…

Google Analytics 360 Suite: What You Need to Know

In a marketing world that’s buzzing with phrases like “marketing stack integration”, it’s no big surprise that Google is in the early stages of releasing a new suite of enterprise-level products that together, form a more comprehensive platform. Google…

What’s Your Analytics Data Worth?

It can often be hard to nail down the exact worth of analytics data. For most companies, data doesn’t have any inherent worth. No one comes to your site and says, “Hey, I see you’ve got a nice web analytics setup. Can…

How ClickMechanic Uses Kissmetrics to Grow

When I tell others my company grew its conversions by 20% month on month, they usually ask me two things: “What should I track? And how often should I track it?” Like all great advice, the answer is simple: it depends….

Understanding The Great Analytics Gap (and What to Do About It)

Analytics. It’s at the heart of every conversion optimization strategy and online business decision we make. But some studies are showing an ever-increasing gap between the information key-decision makers want, and the actionable insights needed to drive business forward. The question…

Churn Rate Optimization: How to Reduce Customer Loss

CRO (conversion rate optimization) is a hot topic. And rightly so. Transforming visitors into buyers all starts with a single click. Any method that can increase your site’s conversion rate is worth its weight in digital gold. In this article, however, I…

Why Your Team Can’t Afford to Ignore the Data

A Teradata survey unveiled that 87% of marketers see data as the most underused asset in their cohorts, and 50% desire to extend the use of big data to support their digital marketing efforts. However, ecommerce marketers…

When it Comes to Analytics, Ignorance Is Not Bliss

Let’s face it, even in today’s data-focused marketing climate, analytics tends to be online marketing’s redheaded step-child. Campaigns, content, and conversion rate optimization get all the glory and attention, while analytics lurks in the background. It’s there, but—even if it is setup…

How to Get Customer Feedback from Mobile Users

Customer feedback can help you understand what features to add, what features to get rid of, and where to direct your development efforts. Adding it into your marketing plan is a no-brainer. But mobile app companies have a unique challenge. When it…

Using Google Analytics for Advanced Visitor Insights

Knowing the sources of your website traffic – direct, organic, paid, social, referral – is very important. Generally speaking, reviewing traffic sources segmented by channel can help businesses determine if channel-specific marketing initiatives are paying off. For example, is there a…

Diagnosing Traffic Drops Using Google Analytics

It has happened to every marketer out there – you are just going about your daily reporting when you log onto Google Analytics and see an unexpected, and noticeable, decline in traffic. First off, don’t panic. I know you may feel…

6 Problems Lucid Software Solves Using Kissmetrics

As Digital Marketing Manager at Lucid Software, I can really appreciate all the hard work that has been put into Kissmetrics. It’s a valuable tool for tracking, analyzing, and optimizing our marketing efforts, which include many day-to-day tasks that go above…

Marketing is Changing and Kissmetrics is Here to Help

It’s a great time to be a marketer. Never before have we had access to so much customer and behavioral data. We know which campaigns turn prospects into paying customers. We know the content customers prefer, their buying patterns, and the…

5 Tips to Increase ROI With Marketing Analytics

Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and overwhelmed about how marketing analytics relates to ROI. Setting clear, short and long-term objectives is just the beginning of improving profits…

4 Common Errors That Kill Data-Driven Decisions

Data is more than just facts and figures. Data analysis can improve your business’s bottom line. Your team members may deviate from the intended purpose, but you can veer them back on track with the numbers. Avoid company mishaps by driving…