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Archive for ‘Analytics’

Using Google Analytics for Advanced Visitor Insights

Knowing the sources of your website traffic – direct, organic, paid, social, referral – is very important. Generally speaking, reviewing traffic sources segmented by channel can help businesses determine if channel-specific marketing initiatives are paying off. For example, is there a…

Diagnosing Traffic Drops Using Google Analytics

It has happened to every marketer out there – you are just going about your daily reporting when you log onto Google Analytics and see an unexpected, and noticeable, decline in traffic. First off, don’t panic. I know you may feel…

6 Problems Lucid Software Solves Using Kissmetrics

As Digital Marketing Manager at Lucid Software, I can really appreciate all the hard work that has been put into Kissmetrics. It’s a valuable tool for tracking, analyzing, and optimizing our marketing efforts, which include many day-to-day tasks that go above…

Marketing is Changing and Kissmetrics is Here to Help

It’s a great time to be a marketer. Never before have we had access to so much customer and behavioral data. We know which campaigns turn prospects into paying customers. We know the content customers prefer, their buying patterns, and the…

5 Tips to Increase ROI With Marketing Analytics

Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and overwhelmed about how marketing analytics relates to ROI. Setting clear, short and long-term objectives is just the beginning of improving profits…

4 Common Errors That Kill Data-Driven Decisions

Data is more than just facts and figures. Data analysis can improve your business’s bottom line. Your team members may deviate from the intended purpose, but you can veer them back on track with the numbers. Avoid company mishaps by driving…

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as: For…

The Marketer’s Guide to Real-Time Reports in Google Analytics

The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment, providing insights on how people are reacting to your marketing campaigns and infrastructure. This feature is great for measuring marketing initiatives that…

When to Use Qualitative and When to Use Quantitative Analytics

Qualitative and quantitative analytics are two essentials to understanding online marketing. From startups to mid-size companies, analyzing both qualitative and quantitative data before making decisions is crucial to growing your business. Before we get started, how are qualitative and quantitative…

How Mention Reduced Churn by 22% in One Month

As one of the most important metrics for a startup, and especially for SaaS businesses, churn has been widely discussed. But because churn is affected by every single function of business, from acquisition channels to product, sometimes it’s hard to know…

Introducing 3 New KISSmetrics Features

We are excited to announce 3 brand new features to make KISSmetrics even better and simpler to use. 1. New Cohort Report Feature: See the people in each cohort cell Now you can get a list of people that take a long…