Google Analytics tells you what's happening. KISSmetrics tells you who's doing it.

Archive for ‘Analytics’

54 Google Analytics Resources – The 2013 Edition

Google Analytics is a wonderful tool, but learning your way around it and fully benefiting from it can be a challenge. Here we’ve categorized over 50 resources that will help you understand and use Google Analytics to its full potential….

How to Integrate Call Tracking Data with Your Analytics

The gap between online and offline marketing finally has been bridged. Before now, the marketing world was divided into separate silos containing online, print, and television. But thanks to developments in the analytics space, now we can blend all of these…

How to Track Customer Service With Your Analytics

Trying to make smart decisions about your business without metrics is like driving your car with your eyes closed. While this thinking seems to permeate most marketing departments, it also is incredibly important to view the quality of your customer service through…

The 5 “Must Have” Metrics for Your SaaS Business

There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most important metrics for tracking your business.” But if you research KPIs and try to figure out which metrics are the most important ones…

How to Track Offline Marketing Campaigns with Analytics

If you have been following the KISSmetrics blog for a while, you know there is plenty of valuable information you can discover about your online marketing campaign from both KISSmetrics and Google Analytics by using conversion funnels and various other features. But…

The Google Analytics Conversion Funnel Survival Guide

Every online business has steps that people must take to become a customer. You can say that ad supported businesses are an exception – and that’s true, because people who click on ads aren’t customers! Whether people are attempting to sign up…

How to Use a Single Metric to Run Your Startup

Collecting data is easy. There are lots of tools out there and ways to gather data about everything that’s happening with your business, from lead generation through to customer satisfaction. But what are we supposed to do with all that data? How…

The 5 Best Ways to Get Feedback from Your Customers

Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers? That’s what customer feedback is all about. It helps us understand the…

The Ultimate Guide to the New Google Analytics Social Reports

Note: If you were looking for the recently published book entitled: The Ultimate Guide to the Google Analytics you can find it here: http://www.amazon.com/Ultimate-Guide-Google-Analytics-ebook/dp/B008IHTBFC Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem:…

The Secret to Getting Great Feedback from Your Users

Everyone would love to know what all their customers are thinking when using their product. Unfortunately, no one has invented telepathy yet, so the best alternative has been in-app chat windows, pop up micro surveys and feedback apps. Unfortunately, they are…

How to Avoid Corrupting Your Google Analytics Data

Do you want tasty data that helps you grow your business? Of course! Tasty data helps you take action by figuring out how our customers behave. It helps you grow your business. But we need to keep our data clean. Unless you’re careful,…

4 Google Analytics Goal Types That Are Critical To Your Business

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Knowing important metrics like: Leads Trial signups Account creations Newsletter signups White paper downloads Ebook downloads …are really what…

The Missing Metric in Google Analytics v5

Google’s recent update to Google Analytics v5 has been awesome. We have new reports for SEO, social media, and multi-channel funnels. There’s also all sorts of nifty little tricks and bags of goodies that were never available in the old Google…

When to Use Google Analytics Goal Values

Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you…

How to Measure Your Way to Startup Success

What follows is a guest post by Josh Ledgard.  He’s a KISSmetrics customer and the founder of KickoffLabs. Every business is based on a set of assumptions. If you were going to open a bagel shop you’re initial set of assumptions might…

4 Hot Analytics Trends That Are Effective And Profitable

We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest. And we all also know that a good digital marketing strategy must be measured and monitored with analytics. But there are…

10 Ways Data Mining Can Help You Get a Competitive Edge

Far too many companies that I consult with sit on loads of good customer data…and do nothing with it. It’s truly amazing, because in that data is a gold mine of insight. Insight that can: Increase customer loyalty Unlock hidden profitability Reduce client churn Are you…