Archive for ‘Analytics’

How to Use a Single Metric to Run Your Startup

Collecting data is easy. There are lots of tools out there and ways to gather data about everything that’s happening with your business, from lead generation through to customer satisfaction. But what are we supposed to do with all that data? How…

The 5 Best Ways to Get Feedback from Your Customers

Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers? That’s what customer feedback is all about. It helps us understand the…

Webinar #4 – How to Build the Funnel that Will Grow Your Subscription Business the Fastest

Update: Today’s webinar presentation files can be found here: http://www.slideshare.net/kissmetrics/how-to-build-a-funnel-that-will-grow-your-subscription-business-the-fastest And the video can be found here: http://kiss.wistia.com/m/JW64i6 Webinar #4 Let’s say for every 10 visitors that come to your website, you generate 1 sale. What if you could change that to…

The Ultimate Guide to the New Google Analytics Social Reports

Note: If you were looking for the recently published book entitled: The Ultimate Guide to the Google Analytics you can find it here: http://www.amazon.com/Ultimate-Guide-Google-Analytics-ebook/dp/B008IHTBFC Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem:…

The Secret to Getting Great Feedback from Your Users

Everyone would love to know what all their customers are thinking when using their product. Unfortunately, no one has invented telepathy yet, so the best alternative has been in-app chat windows, pop up micro surveys and feedback apps. Unfortunately, they are…

Webinar: How Customer Analytics Grows Your Business Faster than Web Analytics

The slides to this webinar are located here: http://www.slideshare.net/kissmetrics/customer-analytics-13069760 If you missed the webinar, we pre-recorded it during a test run yesterday. You can watch that video here: http://kiss.wistia.com/m/dd5AUq It’s spring time again, and if you’re doing some business cleaning and…

How to Avoid Corrupting Your Google Analytics Data

Do you want tasty data that helps you grow your business? Of course! Tasty data helps you take action by figuring out how our customers behave. It helps you grow your business. But we need to keep our data clean. Unless you’re careful,…

How to Protect Your Google Analytics From Getting Hacked

Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data. It’s easy, simple, and once the data is corrupted, you can’t fix the data that’s already been collected. I’m going to…

Metrics, Metrics On The Wall, Who’s The Vainest Of Them All?

More data is always a good thing right? More data means more information and more accurate decisions. More data means we’ll be able to build our business faster. Wrong. Completely and utterly wrong. Not all data is helpful. Some of it is worse…

4 Google Analytics Goal Types That Are Critical To Your Business

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Knowing important metrics like: Leads Trial signups Account creations Newsletter signups White paper downloads Ebook downloads …are really what…

The Missing Metric in Google Analytics v5

Google’s recent update to Google Analytics v5 has been awesome. We have new reports for SEO, social media, and multi-channel funnels. There’s also all sorts of nifty little tricks and bags of goodies that were never available in the old Google…

When to Use Google Analytics Goal Values

Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you…

How to Measure Your Way to Startup Success

What follows is a guest post by Josh Ledgard.  He’s a KISSmetrics customer and the founder of KickoffLabs. Every business is based on a set of assumptions. If you were going to open a bagel shop you’re initial set of assumptions might…

4 Hot Analytics Trends That Are Effective And Profitable

We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest. And we all also know that a good digital marketing strategy must be measured and monitored with analytics. But there are…

10 Ways Data Mining Can Help You Get a Competitive Edge

Far too many companies that I consult with sit on loads of good customer data…and do nothing with it. It’s truly amazing, because in that data is a gold mine of insight. Insight that can: Increase customer loyalty Unlock hidden profitability Reduce client churn Are you…

How to Get Actionable Data Out of Google Analytics

You’ve read a lot about Google Analytics by now, especially here on KISSmetrics. But if you’re not applying what you’ve read, then you’re not going to get what you really want out of Google Analytics. If you are ready…

How To Use UTM Parameters In Google Analytics 5

In our recent post about finding out what online marketing strategy drives the best traffic to your website, you learned how to use Advanced Segments to see your traffic from social media, local search, and other methods of marketing. …

What Your Analytics Software is Hiding From You

While Google Analytics is one of the best free analytics applications out there for getting basic traffic and visitor data, it also has some pretty significant holes. You’ve probably noticed some discrepancies when comparing your Google Analytics data to other…

How I Keep My Bounce Rate Under 2%

Keeping visitors on your website is a key component to success. The more time a visitor spends on your site, the more likely they are to follow through with whatever action you want them to take, whether that’s subscribing to a…

The Analytics That Matter To Facebook

Analytics inform design decisions, but be wary of becoming overly data driven. That’s the way Adam Mosseri, product designer at Facebook, describes how the social media giant uses data to make design decisions in his presentation, Data Informed, Not Data…

I Got 99 Problems, but Google Ain’t One

Tuesday morning, Google announced that they were making search more secure. This change has affected Google search data not only for KISSmetrics, but for all web analytics services, including Google Analytics. I’ll fill you in on what’s changed, what…

4 Ways to Harness the Power of Real-Time Analytics

What’s happening to your business, product, or game right now? As the web gets faster, we want analytics and data just as fast. Facebook and Twitter have already built their own systems to measure their petabytes of real-time data. But there’s…

How to Effectively Track 3 Types Of Mobile Metrics

More and more people have begun to prefer their smart phones and tablets over desktop computers for accessing the Internet. According to a report by Parks Associates, the number of smart phone users is set to reach 1 billion…

What is KISSmetrics

We produce a lot of content on this blog that discusses how to improve your online marketing. Ironically, we rarely blog about KISSmetrics products. Today’s infographic illustrates how KISSmetrics web analytics can help your business succeed. Whether you’re just a small,…

50 Google Analytics Resources – The 2011 Edition

Google Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online. The best part is that Google Analytics is free! The following are 50 resources to help you…

9 Awesome Things You Can Do With Google Analytics 5

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features. Here are nine awesome things you can do with Google Analytics 5 that will help…

The 2011 Web Analytics Review

Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In…

The Grasshopper / KISSmetrics Phone Number Challenge

When you buy something online, what are some of the things that make you feel comfortable about making a purchase? Is it reassuring symbols, like TRUSTe or VeriSign? Is it the trustworthy and professional look of the website design? Or is…

A Beginner’s Guide to Google Analytics 5

Google Analytics is arguably one of the most powerful web analytics applications available today. The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing. Version 5 of Analytics has just rolled out to…