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Archive for ‘Analytics’

4 Google Analytics Goal Types That Are Critical To Your Business

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Knowing important metrics like: Leads Trial signups Account creations Newsletter signups White paper downloads Ebook downloads …are really what…

The Missing Metric in Google Analytics v5

Google’s recent update to Google Analytics v5 has been awesome. We have new reports for SEO, social media, and multi-channel funnels. There’s also all sorts of nifty little tricks and bags of goodies that were never available in the old Google…

When to Use Google Analytics Goal Values

Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you…

How to Measure Your Way to Startup Success

What follows is a guest post by Josh Ledgard.  He’s a KISSmetrics customer and the founder of KickoffLabs. Every business is based on a set of assumptions. If you were going to open a bagel shop you’re initial set of assumptions might…

4 Hot Analytics Trends That Are Effective And Profitable

We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest. And we all also know that a good digital marketing strategy must be measured and monitored with analytics. But there are…

10 Ways Data Mining Can Help You Get a Competitive Edge

Far too many companies that I consult with sit on loads of good customer data…and do nothing with it. It’s truly amazing, because in that data is a gold mine of insight. Insight that can: Increase customer loyalty Unlock hidden profitability Reduce client churn Are you…

How To Use UTM Parameters In Google Analytics 5

In our recent post about finding out what online marketing strategy drives the best traffic to your website, you learned how to use Advanced Segments to see your traffic from social media, local search, and other methods of marketing. …

What Your Analytics Software is Hiding From You

While Google Analytics is one of the best free analytics applications out there for getting basic traffic and visitor data, it also has some pretty significant holes. You’ve probably noticed some discrepancies when comparing your Google Analytics data to other…

How I Keep My Bounce Rate Under 2%

Keeping visitors on your website is a key component to success. The more time a visitor spends on your site, the more likely they are to follow through with whatever action you want them to take, whether that’s subscribing to a…

The Analytics That Matter To Facebook

Analytics inform design decisions, but be wary of becoming overly data driven. That’s the way Adam Mosseri, product designer at Facebook, describes how the social media giant uses data to make design decisions in his presentation, Data Informed, Not Data…

I Got 99 Problems, but Google Ain’t One

Tuesday morning, Google announced that they were making search more secure. This change has affected Google search data not only for KISSmetrics, but for all web analytics services, including Google Analytics. I’ll fill you in on what’s changed, what…

4 Ways to Harness the Power of Real-Time Analytics

What’s happening to your business, product, or game right now? As the web gets faster, we want analytics and data just as fast. Facebook and Twitter have already built their own systems to measure their petabytes of real-time data. But there’s…

What is KISSmetrics

We produce a lot of content on this blog that discusses how to improve your online marketing. Ironically, we rarely blog about KISSmetrics products. Today’s infographic illustrates how KISSmetrics web analytics can help your business succeed. Whether you’re just a small,…

50 Google Analytics Resources – The 2011 Edition

Google Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online. The best part is that Google Analytics is free! The following are 50 resources to help you…

The 2011 Web Analytics Review

Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In…

A Beginner’s Guide to Google Analytics 5

Google Analytics is arguably one of the most powerful web analytics applications available today. The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing. Version 5 of Analytics has just rolled out to…

Introducing The Free KISSinsights Academic License

KISSinsights is now Qualaroo! Please visit qualaroo.com and start a free trial today. We have recently created a special KISSinsights license for educators and instructors. This is a free license to anyone who would like to use KISSinsights in an academic…

How To Increase Your Video Viewership

This infographic is brought to you by KISSmetrics and Wistia. In partnership, both KISSmetrics and Wistia have teamed up and designed the infographic below regarding the importance of video marketing, play rates and attention spans. Click…

Beginner’s Guide to Google Webmaster Tools

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first…

5 Things You Can Learn From Public Stats

Although public stats are known to be a bit inaccurate, it doesn’t mean you should ignore them. Sites like Alexa can still provide you with a lot of valuable information as long as you look at the whole picture. Here…

How to Analyze Referring Traffic

Search engine traffic is something you rave about because it usually converts well, but that doesn’t mean you should ignore the traffic you get from referring sites. Here are a few things you can analyze to improve your referral traffic. Pageviews per…

How to Use Metrics to Improve Your Site – Part 1

In a previous post we discussed the 8 Most Important Conversion Metrics You Should be Tracking, which can help you determine how successful your website is and identify areas that you can improve upon. However, once you’re familiar with what to…