Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize marketing. Track, analyze and optimize your digital marketing.

Archive for ‘Analytics’

What is KISSmetrics

We produce a lot of content on this blog that discusses how to improve your online marketing. Ironically, we rarely blog about KISSmetrics products. Today’s infographic illustrates how KISSmetrics web analytics can help your business succeed. Whether you’re just a small,…

50 Google Analytics Resources – The 2011 Edition

Google Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online. The best part is that Google Analytics is free! The following are 50 resources to help you…

The 2011 Web Analytics Review

Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In…

A Beginner’s Guide to Google Analytics 5

Google Analytics is arguably one of the most powerful web analytics applications available today. The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing. Version 5 of Analytics has just rolled out to…

Introducing The Free KISSinsights Academic License

KISSinsights is now Qualaroo! Please visit qualaroo.com and start a free trial today. We have recently created a special KISSinsights license for educators and instructors. This is a free license to anyone who would like to use KISSinsights in an academic…

How To Increase Your Video Viewership

This infographic is brought to you by KISSmetrics and Wistia. In partnership, both KISSmetrics and Wistia have teamed up and designed the infographic below regarding the importance of video marketing, play rates and attention spans. Click…

Beginner’s Guide to Google Webmaster Tools

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first…

5 Things You Can Learn From Public Stats

Although public stats are known to be a bit inaccurate, it doesn’t mean you should ignore them. Sites like Alexa can still provide you with a lot of valuable information as long as you look at the whole picture. Here…

How to Analyze Referring Traffic

Search engine traffic is something you rave about because it usually converts well, but that doesn’t mean you should ignore the traffic you get from referring sites. Here are a few things you can analyze to improve your referral traffic. Pageviews per…

How to Use Metrics to Improve Your Site – Part 1

In a previous post we discussed the 8 Most Important Conversion Metrics You Should be Tracking, which can help you determine how successful your website is and identify areas that you can improve upon. However, once you’re familiar with what to…