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Archive for ‘Blogging’

101 Ways to Source Content Ideas

As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts? I have had occasional writer’s block; but for the most part, coming up with ideas has never been…

How to Brand Yourself as a Thought Leader

I get emails like the following almost every day from people who are working as employees in companies and want to become prominent thought leaders: “Lucas, I love your blog posts and how you are always out there helping others. But I’m…

Eulogy For a Blog (Infographic)

In the spirit of Halloween, we’re posting an infographic on the death of Web Log. It’s based off this Copyblogger post. Thanks to Barry Feldman at Feldman Creative and the team at ClearVoice for providing today’s…

11 Words that Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader’s trust. If the reader doesn’t trust you, they won’t buy from you. If the reader doesn’t trust you, they won’t believe what you’re saying. If the reader doesn’t trust you, they won’t convert. Whenever you…

Infographic: Brewing Up the Best Content

There are many paths you can take when forming your content creation process. Some companies put their focus on creating as much content as quickly as possible, while others take their time and prefer quality over quantity. Today’s infographic

Neil Patel’s Eight Pet Peeves About Most Blogs

Today, just about everyone is doing content marketing. But not everyone is doing it right. Get this. More than 90% of marketers are using content marketing. These marketers spend a whopping 33% of their marketing budget on content marketing. Never before…

What’s New in the KISSmetrics iOS Blog Reader

Our KISSmetrics Blog Reader iOS app has received a complete redesign in today’s update. In the app, you’ll see a lot of new features including a slick iOS7 UI, interaction design, a new icon, and a favoriting feature. One of…

The Marketer’s Guide To Medium

Since its beta launch in August of 2012, Medium has been called a lot of things: an online magazine, a blogging platform, a blend of platform and publisher and an upscale content farm, to name a few. Because it takes…

How to Do Content Marketing on a Shoestring Budget

“Content marketing” sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money. I get questions like this — “Where do I get the budget for content marketing?”…

Using Neuroscience to Design a Better Blog

The science behind good design has made leaps and bounds over the last 10 years. Over the years, combinations of brain scans, eye tracking studies and surveys have been used to study how humans browse the Web. So, how can you harness this…

How Non-Writers Can Craft Business Blogs

Research shows that 15 blogs a month can generate 1,200 new leads, gather twice as many inbound links, and use content to bolster social media engagement. But, if it was easy, everyone would do it. The key for non-writers in charge…

Your Company Blog is Floundering: Now What?

So you decided to finally get into this whole “blogging” thing – better late than never, right? You’ve selected an eye-catching, user-friendly theme, you’ve optimized all your posts for maximum search engine exposure, and you’ve written dutifully. But no one’s listening. Before…

The Real Truth About Google and Guest Blogging

Matt Cutts, Google webmaster evangelist, recently stirred up a storm of controversy by announcing that guest blogging was “done.” He later clarified the statement by saying that guest blogging purely for SEO was done. But you’re a KISSmetrics reader, and…

How to Build a Successful Company without a Product

By now, it’s a well-known cautionary tale: a startup builds the best, most innovative, most cost-effective tool on the market, but then can’t find anyone to buy it. It’s a problem every entrepreneur will face if they aren’t willing to test…

The Future of Content Marketing Revealed

It’s important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors. Most of the top blogs were early adopters back in the days when…

Are You Practicing Random Acts of Content?

Does this happen to you? You and your team get fired up about your new content marketing strategy. For the first few weeks, you’re all busy, creating high quality, precisely targeted content and sending it out through all the relevant channels….

3 Great Content Sites and What You Can Learn From Them

As content marketing becomes more popular, marketers may be looking for inspiration or fresh ideas. They may be thinking to themselves: “How can I make this blog better?” “What gets people to share posts?” “What do other blogs do well that I can learn?” That’s…

The KISSmetrics Guide to Blogging

In today’s post, I’m going to go over 30 blogging tips derived from more than three years of blogging here at KISSmetrics. Some of these tips are tribal knowledge we’ve chalked up in that time, whereas others are more SEO focused. And…

5 Important Lessons from Content Marketing Royalty

If I asked you to pick out some top examples of businesses using content marketing to supercharge their growth, there probably would be some very familiar responses – the “Usual Suspects” of content marketing, if you will. One example that many people…

5 Ways Interns Can Help You Scale Quality Content

If you have been paying attention to the content marketing world in recent years, you know there has been a massive shift by Google toward high-quality content. Creating data-rich blog posts, infographics, and other educational content is critical in…

44 Must Read Resources on Content Marketing

The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses. And if there’s one single reason why companies around the…

The Ultimate Guide to Guest Blogging

Here at KISSmetrics, we’ve discussed how you can build authority in your industry through blogging. If you’re a fan of Social Media Examiner, you might have read about major brands that have benefited from guest blogging. So today,…

Guest Blogging For KISSmetrics

From time to time, we get inquiries regarding guest blogging at KISSmetrics. We figure it’s about time we did a post on this topic, because we certainly love a great guest post! Besides, it’s always nice to get a fresh voice…

6 Simple Steps for More Blog Coverage

As a professional blogger, I cover a lot of websites, products, and services online. And time and again I have to overlook some offerings because of simple things that stand in my way of providing proper coverage. These are…

Should You Outsource Your Blog? 5 Questions to Consider

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates, maintain your hosting account, moderate comments, respond to readers… dozens, maybe hundreds of little tasks. And then there’s promoting and monetizing…