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Archive for ‘Branding’

5 Harsh Truths About Your Dismal Customer Engagement Rates

Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research by McKinsey shows just how important customer service is, not just during routine companycustomer interactions,…

Why Churn Isn’t Always a Bad Thing

You love your customers. So, when they decide not to renew, it affects your SaaS business. It takes a lot of resources to acquire new buyers. But is all churn bad? What are the underlying reasons for your customer’s departure? Consumers churn for…

Why Every SaaS Employee Is A Part of Customer Success

Customer success is a necessity. For your SaaS business to survive, your team must focus on solving the consumer’s problem. Lincoln Murphy, founder of Sixteen Ventures, defines it even better: “Customer success is when your customers achieve their desired outcome…

How To Streamline User Onboarding

Great! So you made a sale. But don’t break into your victory dance just yet. Now you have to get this customer onboarded successfully. Successful onboarding is the first step to getting customers to use your product and thus stay with you. Businesses…

Rebranding Done Right: 5 Examples You Can Learn From

Rebranding. It’s the latest marketing trend in a whirlwind of efforts to appear fresh, new and relevant to today’s audiences. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. Rebranding…

Extreme Leadership: The Need for Speed

In this era of extreme digital marketing, leading an organization isn’t too different from competitive mountain biking. Here are a few key tips to keep in mind to help you make it over the finish line successfully without getting bashed up on…

Protect Your Brand: Push Your Product, Not the Promotion

Brand promotion through email marketing is a crucial tool for customer acquisition and engagement. Many businesses waste precious effort and resources because they don’t plan their brand promotion properly. Traditionally, retailers have been able to just post huge signs and distribute flyers…

KISSmetrics Celebrates Movember

The typical American November is a month full of anticipation leading up to a holiday full of feasting with family and friends. However, thousands of men globally look forward to the end of the month so they can shave off their…

How to Foster Innovation

Innovate or die. It’s a common phrase thrown around in the business world. And for the most part it is true. The companies that innovate on the right things are the ones with sustained success. If some companies don’t innovate, small disruptive…

6 Ways to Make Customers Fall in Love With Your Brand

Building a brand is one of the great challenges that goes alongside building a company. In some cases it’s totally neglected or put on the back burner. And it’s understandable. Between attending meetings, dealing with people, and running the company, it’s…

Where Marketing Ends, Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” What I’ve noticed from my years of experience in online marketing is that you…

How and Why You Should Conduct a Brand Audit

Is your business experiencing a downslide lately? Are your losing customers to your rivals? Is there a sudden dip in sales and revenue? If so, and you are looking for the cause of these issues, then gear up for a brand…

10 Ways to “Guarantee” More Sales and Conversions

What’s the one thing that all businesses have in common? You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue with generating revenue is that you’re required to convert leads into…