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Archive for ‘content marketing’

How to Convert Blog Readers to Leads

17 comments, 223 likes on Facebook, and 88 retweets. You’re writing stuff, and people are reading it. They’re clicking your links and arriving at your blog. Your efforts are finally paying off with a steady stream of traffic. We’re not going…

Online Content: Is Longer Really Better?

Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not necessarily. As a writer, that means you’re kind of stuck in the middle. Write too little, and your content…

How to Evaluate the ROI of Branded Content

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting. What made this finding so…

Content Strategy: A Development Guide

User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google. Gone are the days when…

How to Put Eyes on Your Content on Day One

The day has finally arrived! You’re ready to launch your site off into the endless expanse of the internet. You content is polished and beautiful, your site delivers an amazing user experience—after all, there’s no point in driving traffic to a…

The Elements of a Great Blog Design

Designing a blog can be like putting together a puzzle. You have all these CTAs and different pages you want visitors to see, now you just have to put all the pieces together into one cohesive unit. Challenges like figuring out…

Why a Content Hub is Your All-Powerful Media Magnet

Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re looking for (or even that they’re looking for content). They simply want answers. While a company blog is a smart content marketing play, it’s…

How to Create Content That Drives Organic Traffic

When writing content, there are a lot of factors you have to keep in mind. You need: A great headline that’ll get people to click (without it being clickbait). Well-written content that must get to the point, move along, be an enjoyable…

Interactive Content Is Where the Action Is Now

Internet. Interactive. The two were destined to collide. The term “internet” came to be because it connected networks. The prefix “Inter” means “between.” It follows that “interactive” means “action between.” Or something like that. The point is we were destined to…

5 Blog Topics to Stop Rehashing Immediately

You work hard to create blog content that people actually want to read. You know it’s an important part of your content marketing efforts that will bring in new customers over time. But there are a few topics that online readers have…

Are You Ready for the Future of Adaptive Content?

A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from a company that provides a good – not even great – personalized experience. Those kinds…

4 Simple Reasons Your Blog Still Isn’t Getting Traffic

Here’s the number one complaint after starting a new blog: Why aren’t we getting traffic?! I’ve heard this complaint once. I’ve heard it a million times. Eager blog writers get burned out, discouraged, and quit. The decline is simple: They…

Why You Need to Start Creating Visual Content

Back in the day, infographics were used to visualize data. Presenting data visually was a super-handy technique if you had a lot of complex data and needed a way to translate it. Today, infographics are used to visualize content. In some…

101 Ways to Source Content Ideas

As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts? I have had occasional writer’s block; but for the most part, coming up with ideas has never been…

Why SEO Is Actually All About Content Marketing

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? In…

Eulogy For a Blog (Infographic)

In the spirit of Halloween, we’re posting an infographic on the death of Web Log. It’s based off this Copyblogger post. Thanks to Barry Feldman at Feldman Creative and the team at ClearVoice for providing today’s…

How to Make Your Content Relatable and Actionable

Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that have…

11 Words that Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader’s trust. If the reader doesn’t trust you, they won’t buy from you. If the reader doesn’t trust you, they won’t believe what you’re saying. If the reader doesn’t trust you, they won’t convert. Whenever you…

Your Guide to Unleashing Killer Content Marketing on LinkedIn

Content marketing got a major boost with LinkedIn’s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In this era of content-driven marketing, LinkedIn’s publishing platform has enormous potential. Not…

Infographic: Brewing Up the Best Content

There are many paths you can take when forming your content creation process. Some companies put their focus on creating as much content as quickly as possible, while others take their time and prefer quality over quantity. Today’s infographic

Neil Patel’s Eight Pet Peeves About Most Blogs

Today, just about everyone is doing content marketing. But not everyone is doing it right. Get this. More than 90% of marketers are using content marketing. These marketers spend a whopping 33% of their marketing budget on content marketing. Never before…

PR and Content Marketing: The Inevitable Marriage

Contrary to popular belief, the pre-internet world was not the Dark Ages of advertising. Traditional methods succeeded (and they still do). Working with a PR professional gave you the opportunities you needed to connect with journalists and editors. But, it’s like they…

Infographic: The Great Divide in Content Marketing

Content marketing is a struggle. It’s a struggle to get organic traffic, a struggle to get an audience, and a struggle to get quality leads. Today’s marketers have to battle for the attention of visitors whose attention span themselves is only a…

The 12 Ironclad Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. And, these days, people are consuming their news online. According to information that was gathered for various white papers, which were issued by online press release juggernaut,…

How to Do Content Marketing on a Shoestring Budget

“Content marketing” sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money. I get questions like this — “Where do I get the budget for content marketing?”…