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Archive for ‘content marketing’

Content Marketing in 2018 and Beyond

Let’s talk about content. How’s it doing in 2018? Where might it be headed this year and next? Is it still the king? Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. They…

How to Convert Blog Readers to Leads

17 comments, 223 likes on Facebook, and 88 retweets. You’re writing stuff, and people are reading it. They’re clicking your links and arriving at your blog. Your efforts are finally paying off with a steady stream of traffic. We’re not going…

Content Strategy: A Development Guide

User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google. Gone are the days when…

How to Put Eyes on Your Content on Day One

The day has finally arrived! You’re ready to launch your site off into the endless expanse of the internet. You content is polished and beautiful, your site delivers an amazing user experience—after all, there’s no point in driving traffic to a…

The Elements of a Great Blog Design

Designing a blog can be like putting together a puzzle. You have all these CTAs and different pages you want visitors to see, now you just have to put all the pieces together into one cohesive unit. Challenges like figuring out…

Why a Content Hub is Your All-Powerful Media Magnet

Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re looking for (or even that they’re looking for content). They simply want answers. While a company blog is a smart content marketing play, it’s…

Interactive Content Is Where the Action Is Now

Internet. Interactive. The two were destined to collide. The term “internet” came to be because it connected networks. The prefix “Inter” means “between.” It follows that “interactive” means “action between.” Or something like that. The point is we were destined to…

Are You Ready for the Future of Adaptive Content?

A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from a company that provides a good – not even great – personalized experience. Those kinds…

4 Simple Reasons Your Blog Still Isn’t Getting Traffic

Here’s the number one complaint after starting a new blog: Why aren’t we getting traffic?! I’ve heard this complaint once. I’ve heard it a million times. Eager blog writers get burned out, discouraged, and quit. The decline is simple: They…

101 Ways to Source Content Ideas

As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts? I have had occasional writer’s block; but for the most part, coming up with ideas has never been…

Why SEO Is Actually All About Content Marketing

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? In…

11 Words that Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader’s trust. If the reader doesn’t trust you, they won’t buy from you. If the reader doesn’t trust you, they won’t believe what you’re saying. If the reader doesn’t trust you, they won’t convert. Whenever you…

PR and Content Marketing: The Inevitable Marriage

Contrary to popular belief, the pre-internet world was not the Dark Ages of advertising. Traditional methods succeeded (and they still do). Working with a PR professional gave you the opportunities you needed to connect with journalists and editors. But, it’s like they…

The 12 Ironclad Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. And, these days, people are consuming their news online. According to information that was gathered for various white papers, which were issued by online press release juggernaut,…

How to Do Content Marketing on a Shoestring Budget

“Content marketing” sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money. I get questions like this — “Where do I get the budget for content marketing?”…

6 Tips for Wooing Customers with an Enchanting Business Blog

Let’s admit it. Blogging is hard work. And we all wonder sometimes whether it’s worth all the effort. Can you really create a business blog that generates an endless stream of leads and customers? Can you write a business blog so good that readers…

How to Growth Hack Your Content Marketing

Growth hacking is the name of the game right now for startups, and why shouldn’t it be? It’s all about bringing in more traffic and putting more users at the top of the conversion funnel. Many consider these goals to be the…

How to Build a Successful Company Without a Product

By now, it’s a well-known cautionary tale: a startup builds the best, most innovative, most cost-effective tool on the market, but then can’t find anyone to buy it. It’s a problem every entrepreneur will face if they aren’t willing to test…

50 Tools to Jumpstart Your Content Marketing Efforts

Companies are defined today by their unique story. Anyone can sell a product but why buy that product over another? Creating radio spots and billboard ads are not enough in today’s consumer centric marketplace to connect with customers, it’s content that…

3 Great Content Sites and What You Can Learn From Them

As content marketing becomes more popular, marketers may be looking for inspiration or fresh ideas. They may be thinking to themselves: “How can I make this blog better?” “What gets people to share posts?” “What do other blogs do well that I can learn?” That’s…

5 Ways Interns Can Help You Scale Quality Content

If you have been paying attention to the content marketing world in recent years, you know there has been a massive shift by Google toward high-quality content. Creating data-rich blog posts, infographics, and other educational content is critical in…

The Nine Ingredients That Make Great Content

Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a…

How to Identify and Control Blog Comment Spam

If you own a blog, chances are you have encountered a little – or a lot – of spam. The more popular your blog becomes, the more spam it is likely to get. And there is nothing more frustrating…

The Ultimate Guide to Guest Blogging

Here at Kissmetrics, we’ve discussed how you can build authority in your industry through blogging. If you’re a fan of Social Media Examiner, you might have read about major brands that have benefited from guest blogging. So today,…

12 Great Ways to Use Your Business Blog’s RSS Feed

If you have a blog on your website, then you probably have an RSS feed which gives you lots of options when it comes to distributing your content with your audience and beyond. Let’s look at the various ways you…