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Archive for ‘conversion rate optimization’

How Long Should I Run My A/B Test?

A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an opinion on whether it works or not. So, where do I stand on the issue? Well, if you do it wrong,…

3 ‘Spammy’ Website Tricks that Can Double Your Conversions

The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads….

5 Ways To Boost Conversions With Dynamic Content

Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new technologies that shape the online marketing landscape today. Indeed, it’s only recently that we have developed the capacity to adapt websites…

A Cheat Sheet to Designing a Pricing Page that Converts

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding the purpose behind certain features or the research that shows which features convert the best, will give…

How to Create a Winning A/B Testing Strategy

Sometimes, despite your best efforts, your A/B testing just doesn’t seem to work. You run test after test and nothing seems to improve your conversion rate in a meaningful way. Or, worse, your new pages actually decrease your conversion rate. In your search for A/B testing…

5 Ways Data Improves Your SaaS Conversion Funnel

Not using data is a missed opportunity for SaaS companies. If your team is seeking to bring in more revenue, data helps your conversion funnel. It’s the difference between knowing your customer or simply taking a wild guess. Matt Ackerson, founder…

How to Improve Your Conversion Rate By 50% in One Day

Anyone who’s worked in digital marketing knows that conversions are the lifeblood of any online marketing campaign. You run a marketing campaign to get people to do something—sign up for your services, buy your product, fill out a lead gen form, give…

How Emotional Targeting Converts More Leads

A study found “that websites with a stronger emotional impact produced a greater intent to buy.” Appealing to your audience’s emotions creates a connection. Whether you’re designing product descriptions or landing pages, your team must aim to evoke emotion into…

How Live Chat on Your Website Can Maximize Conversions

Live chat is the ultimate sales hack. It’s a big call, but I stand by it. The reason is simple. It’s the easiest way to bump your website conversions in real-time without split testing. This won’t come as a surprise to many…

Landing Page Flaws That Kill Your Conversions

What is the purpose of a landing page? To acquire valuable information from prospects that will allow you to market to them effectively, right? It’s a simple transaction. You, the marketer, lay your offer on the table. If the prospect finds your offer…

Improving Security and Trust on Your Website

Online retail sales are growing by the day, with U.S. revenues already exceeding $300 billion in 2014, a figure expected to double by 2018. The steady annual rise in e-commerce revenue and scope seems unstoppable, but what does that…

The A-Z Guide to Conversion Rate Optimization (Poster)

Conversion Rate Optimization (CRO) is one of the most important aspects of building a successful e-commerce and lead generation website. Conversion optimization gets you more money with the same traffic. What’s not to like? However, if your website exists but people do…

How A/B Testing Works (for Non-Mathematicians)

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates (and therefore likely improve sales and revenue). Many of you use A/B testing already, but you may need some help understanding what all the…

The 7 Habits of Highly Effective Overlays

Stephen R. Covey was a brilliant author and self-help visionary, but he never worked in online marketing. So, what can he teach us about managing overlay (pop-up) marketing campaigns? Apparently, quite a bit. It just so happens that Mr. Covey’s famed “7 Habits”…

Website Testing Mistakes That Can Damage Your Business

Everyone agrees that A/B testing can be a great way to make significant improvements to your online business. When it’s done right, testing can take your business to the next level. Increasing leads, signups, and improvements to your bottom line. When done…