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Archive for ‘conversion rate optimization’

4 Data-Backed Conversion Hacks that Cost You Nothing

Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No…

Boost Conversions with These 8 SaaS Funnel Tweaks

The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales. Fortunately, when it comes to optimization of your…

How Visual Cues Can Help Lift Conversions

It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits can make a big difference in audience reactions and, ultimately, in conversions. Numerous eye-tracking studies have been done…

How In-App Messaging Converts Trial Users Into Paying Customers

Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful case studies, and industry trends. Converting B2B free trial users into paying customers involves lots of communication about why…

3 ‘Spammy’ Website Tricks that Can Double Your Conversions

The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads….

What to Do When Your Sales Conversions Start Shrinking

Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales start declining, be mindful of what’s going right and what needs improvement. As an ecommerce business, it may…

Low Conversion Rates? Your Copy Could Be to Blame

We’ve heard the advice a thousand times: Your headline is the most important part. It’s 80 cents of your dollar. Visuals are key. Visitors want to see high quality photos, infographics, videos, charts, diagrams, memes, and more. The user experience -…

5 Ways To Boost Conversions With Dynamic Content

Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new technologies that shape the online marketing landscape today. Indeed, it’s only recently that we have developed the capacity to adapt websites…

A Cheat Sheet to Designing a Pricing Page that Converts

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding the purpose behind certain features or the research that shows which features convert the best, will give…

Why Split Testing is Killing Your Conversion Rate

If your conversion rate is flat-lining and you’ve tried virtually everything to stop its downward spiral – split testing could be to blame. Yes, split testing – that incredible flip-switching, conversion-boosting, audience-wooing strategy that boasts major lifts – but seldom delivers on…

7 Reasons Your Site Isn’t Ready for A/B Testing

You’ve invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied dozens of blogs on conversion optimization techniques. You’ve poured over countless CRO…

Are You Handicapping Your Conversion Rate?

As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never met Tom Brady, but he’s one of my favorite athletes…so he must be a good guy,…

Which Matters More: Traffic or Testing?

In recent years, there has been a shift in attention from traffic to testing. It makes sense, it’s becoming increasingly hard to win at online marketing. In many ways, it seems like the easiest way to get more out of your traffic is…

5 Unlikely Obstacles Hindering SaaS Conversions

Want more conversions? Well, it’s possible. However, the first step is realizing that conversions are people. And those individuals desire a remarkable customer experience. The key is to remove barriers in the sales cycle. This includes cumbersome checkout processes and poor follow-up sales procedures. Your…