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Archive for ‘conversion rate optimization’

How to Create a Winning A/B Testing Strategy

Sometimes, despite your best efforts, your A/B testing just doesn’t seem to work. You run test after test and nothing seems to improve your conversion rate in a meaningful way. Or, worse, your new pages actually decrease your conversion rate. In your search for A/B testing…

5 Ways Data Improves Your SaaS Conversion Funnel

Not using data is a missed opportunity for SaaS companies. If your team is seeking to bring in more revenue, data helps your conversion funnel. It’s the difference between knowing your customer or simply taking a wild guess. Matt Ackerson, founder…

How to Improve Your Conversion Rate By 50% in One Day

Anyone who’s worked in digital marketing knows that conversions are the lifeblood of any online marketing campaign. You run a marketing campaign to get people to do something—sign up for your services, buy your product, fill out a lead gen form, give…

How Emotional Targeting Converts More Leads

A study found “that websites with a stronger emotional impact produced a greater intent to buy.” Appealing to your audience’s emotions creates a connection. Whether you’re designing product descriptions or landing pages, your team must aim to evoke emotion into…

It’s Time to Bust These 7 A/B Testing Myths

A/B testing is a familiar practice to many marketers and businesses. But, if you’re just getting started, here’s a quick, dirty definition of A/B testing – it’s basically exactly what it sounds like. You take two different variants of a test…

How Live Chat on Your Website Can Maximize Conversions

Live chat is the ultimate sales hack. It’s a big call, but I stand by it. The reason is simple. It’s the easiest way to bump your website conversions in real-time without split testing. This won’t come as a surprise to many…

Why Your Conversions Suck (And How to Fix It)

Average site conversion rates hover around 1-2%. That means at any given time, you have another 98-99% of people just hanging out. So… WTF are they doing? They’re looking, searching, procrastinating, hunting, browsing, considering, analyzing, evaluating, thinking, questioning, investigating, and comparing. Basically they’re doing a…

Landing Page Flaws That Kill Your Conversions

What is the purpose of a landing page? To acquire valuable information from prospects that will allow you to market to them effectively, right? It’s a simple transaction. You, the marketer, lay your offer on the table. If the prospect finds your offer…

7 Insightful Questions to Boost Your Conversions

The eCommerce marketplace is competitive. And every SaaS wants to be seen and heard by potential consumers. However, what if I told you that the competition isn’t external, but an internal problem. Yes, your team may be losing clients from failure…

Improving Security and Trust on Your Website

Online retail sales are growing by the day, with U.S. revenues already exceeding $300 billion in 2014, a figure expected to double by 2018. The steady annual rise in e-commerce revenue and scope seems unstoppable, but what does that…

Tackle Marketing Automation to Drive Conversions

According to Aberdeen Group’s research study, “companies using marketing automation receive 53 percent higher conversion rates than non-users and an annualized revenue growth rate 3.1 percent higher than non-users.” Businesses notice the value of this technology and are taking…

How to Disrupt Your Sales Funnel for Better Results

The sales funnel guides customers through a journey. Your business should aim to change the ordinary purchasing transaction into a fun-filled festival. Lead your team toward more sales with a creative approach. Generating sales online is a process, not a single event….

8 A/B Split Tests That Made Shocking Discoveries

If your goal is to squeeze the maximum amount of profit from your business, then you want to boost your conversions. A great way to boost conversions is to split test and find out what works best. However, split testing isn’t always…

The Strategic Approach to Split Testing

Contrary to popular belief, every split test is not a great split test. The first thing many people do when they plan to run a split test is decide what they’re going to test. This is a common “tactical” approach that starts…

How Not to Commit This Awful Landing Page Error

Landing pages are a fixture of paid search. It’s virtually impossible to go a day without seeing a paid ad. But have you clicked on any of these landing pages recently? One common error presents itself again and again. If you’re in…

12 Proven Ways Your Copy Can Get More Conversions

The New Year is here. If you’re like me, you bookmarked way too many “how-to” articles in 2014, downloaded enough content marketing eBooks to fill a thumb drive and you can’t sit through another webinar without crying. Great. You’re driven. What if we…

How to Cut Your Conversion Time in Half

When it comes to conversions, time is everything. The more time you can shave off things, the better your conversion rates will be. What time am I referring to? There are two types of timing issues that can negatively impact conversions. Page load time:…

The Fundamentals of How Colors Influence Buying Decisions

Colors play an important conscious and unconscious role in purchasing decisions. If you bought a car, the color of it undoubtedly played into your conscious decision-making. The same goes for house buying and interior decorating. The colors inside your house need…

The A-Z Guide to Conversion Rate Optimization (Poster)

Conversion Rate Optimization (CRO) is one of the most important aspects of building a successful e-commerce and lead generation website. Conversion optimization gets you more money with the same traffic. What’s not to like? However, if your website exists but people do…

How A/B Testing Works (for Non-Mathematicians)

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates (and therefore likely improve sales and revenue). Many of you use A/B testing already, but you may need some help understanding what all the…

The 7 Habits of Highly Effective Overlays

Stephen R. Covey was a brilliant author and self-help visionary, but he never worked in online marketing. So, what can he teach us about managing overlay (pop-up) marketing campaigns? Apparently, quite a bit. It just so happens that Mr. Covey’s famed “7 Habits”…

How to Use Conversion Optimization to Drive Growth

Most people realize that conversion rate optimization (CRO) is important, but not all CRO leads to growth. With so many things to test and optimize, how do you find the optimizations that actually grow your business? In this webinar, Sean Ellis,…

Is Adblock Plus Killing Your Conversions?

Editor’s note: The tone and opinions of this article is that of the author and is not necessarily shared by the KISSmetrics team. However, this article does present an interesting issue for those engaged in online marketing and we feel that…