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Archive for ‘conversion rate optimization’

How to Find a Winning A/B Testing Hypothesis

“Let’s test button color today. It has been so long since we changed it.” Wait! Testing random ideas that are not based on well-thought out hypotheses can waste your time, money, and website traffic. To develop a successful test hypothesis, you need…

How to Get Feedback for Your App Fast

When talking to companies about developing new features or products, I’ve observed that there is concern about getting valid qualitative data and feedback from users. Many of you are worried that when you and your company personnel “get out of the building”…

How Typography Affects Conversions

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious features we all like to play…

Make Your A/B Testing Create Results – Not Statistics

12 months. That’s how long many conversion rate optimization (CRO) professionals say you need to wait to see results and/or make the investment back. Alternatively, you can do your own testing. And potentially waste even more time waiting for good results. People are…

100 Conversion Optimization Case Studies

If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed…

How to Make Buying from Your Website Inevitable

The classic sales funnel model is quite accurate, but only if you expect the funnel to be seriously leaky. People come out the bottom only if they avoid falling through the cracks before buying. An alternative model is the inverted funnel. In a way,…

Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same. Click on the infographic below to view a larger version:

How to Make a Landing Page That C.O.N.V.E.R.T.S.

So you’ve got your marketing all set. You have paid search ads going, your pages are well optimized and generating good natural search, your Facebook ads are working, and you’re getting lots of traffic. (I know, this probably is a fantasy…

What The Highest Converting Websites Do Differently

Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales? Given this, you’d think more companies would test and run experiments. Yet 61%…

Can Product Videos Increase Conversion Rates?

If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more…

Does A Phone Number On Your Site Increase Conversions?

Back in September Flowr set off on the Grasshopper / KISSmetrics Phone Number Challenge. The idea was that they were going test placing a phone number on their home page to see if they could increase sign ups. The…

Increase Conversions with Geo Targeting

Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose. The optimization process is data driven, much like any scientific experiment. You modify and change then let the traffic to…

What Makes Someone Leave A Website?

Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of…

How Loading Time Affects Your Bottom Line

Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend…

5 Simple Tips To Help You Increase User Sign Ups

There are plenty of simple things you can do on your website that can increase your signups, whether it’s for something like a free newsletter or a paid subscription service. Most don’t require any kind of technical or coding…

Steal These 5 High-Converting Website Tricks

Have you ever wondered which websites convert best, and what they’re doing right? Many people immediately name Amazon as one of the highest converting sites based on the sheer variety alone and the volume of products it ships – but…

3 Techniques to Increase Conversions for Your SaaS Business

Note – this webinar has past. SaaS businesses have the ability to increase conversions quite easily. Whether it’s increasing user sign ups, online sales, or building marketing lists, this webinar will show you how to increase your most important website metrics: conversions…

Anatomy Of A Perfect Landing Page

Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. If you’re looking for ideas on where to start with your next landing…

How to Convert Window Shoppers into Buyers

Imagine you’re walking down a city street. The sun’s warm, the leaves are changing color, people are smiling, there’s a breeze in the air… and suddenly the tempting smell of freshly baked goods slips past. You look, and it’s coming from a…