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Archive for ‘conversion rate optimization’

10 Things Every Marketer Should Know About A/B Testing

As customer attention spans are shrinking and online competition is expanding, Conversion Rate Optimization (CRO) is a must-have skill for marketers. CRO is one of the most important aspects of your digital marketing strategy because conversion rate is the only measurable metric…

How to Sound More Human Over Live Chat

Communicating with customers over live chat requires a special kind of talent. It’s a mistake to assume that a good phone support agent will be able to replicate their success over live chat. Providing support on the phone requires a…

How to Win the War Against Conversion Friction

Friction is bad. Even the sound of the word is bad. And when it comes to conversion optimization, friction is really, truly very bad. It reduces conversions, frustrates customers, and eats away at your bottom line. Friction is the number one public…

When NOT to A/B Test Your Mobile App

A/B testing might be the single most effective way to turn a good app into an amazing app. However, it’s also a subtle way to lead yourself into THINKING you’re improving your app when in fact your test results are full…

How to Find a Winning A/B Testing Hypothesis

“Let’s test button color today. It has been so long since we changed it.” Wait! Testing random ideas that are not based on well-thought out hypotheses can waste your time, money, and website traffic. To develop a successful test hypothesis, you need…

How to Get Feedback for Your App Fast

When talking to companies about developing new features or products, I’ve observed that there is concern about getting valid qualitative data and feedback from users. Many of you are worried that when you and your company personnel “get out of the building”…

How Typography Affects Conversions

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious features we all like to play…

Make Your A/B Testing Create Results – Not Statistics

12 months. That’s how long many conversion rate optimization (CRO) professionals say you need to wait to see results and/or make the investment back. Alternatively, you can do your own testing. And potentially waste even more time waiting for good results. People are…

100 Conversion Optimization Case Studies

If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed…

How to Make Buying from Your Website Inevitable

The classic sales funnel model is quite accurate, but only if you expect the funnel to be seriously leaky. People come out the bottom only if they avoid falling through the cracks before buying. An alternative model is the inverted funnel. In a way,…

7 Mighty Methods to Grow Testing Buy-in and Budget

Many studies have shown that testing and optimizing your website’s conversion rates can have an enormous positive impact on your online revenue. For example, WikiJob reported a 34% increase in sales by testing adding testimonials to their website! And optimizing your…

Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same. Click on the infographic below to view a larger version:

How to Get New Users to Become Paying Customers

It’s easy to have a laser focus on trying to increase new user sign ups. Especially when we are constantly being bombarded with literature out there like: “How to Increase Your Sign Up Conversions!” and “How to Create the Ultimate Sign Up…

How to Make a Landing Page That C.O.N.V.E.R.T.S.

So you’ve got your marketing all set. You have paid search ads going, your pages are well optimized and generating good natural search, your Facebook ads are working, and you’re getting lots of traffic. (I know, this probably is a fantasy…

How To Identify And Stop Emotion Based Conversion Killers

Are your conversion rate optimization efforts bringing only small incremental improvements? Are you at a stage where you’ve removed all the obvious barriers to conversion and you don’t know where to look next? Are your once sparkling hypotheses no longer bringing in double-digit…