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Archive for ‘conversion rate optimization’

How to Convert Window Shoppers into Buyers

Imagine you’re walking down a city street. The sun’s warm, the leaves are changing color, people are smiling, there’s a breeze in the air… and suddenly the tempting smell of freshly baked goods slips past. You look, and it’s coming from a…

7 Conversion Tactics You Should Be Using but Probably Aren’t

It’s a never-ending battle, isn’t it? With website conversions there’s always something to test, something to improve on. Of course you have the biggies like accessibility, third-party endorsements (think Trust Seals like Verisign and Comodo) and a clean, fast-loading design, but there…