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Archive for ‘Conversion’

Tackle Marketing Automation to Drive Conversions

According to Aberdeen Group’s research study, “companies using marketing automation receive 53 percent higher conversion rates than non-users and an annualized revenue growth rate 3.1 percent higher than non-users.” Businesses notice the value of this technology and are taking…

How to Disrupt Your Sales Funnel for Better Results

The sales funnel guides customers through a journey. Your business should aim to change the ordinary purchasing transaction into a fun-filled festival. Lead your team toward more sales with a creative approach. Generating sales online is a process, not a single event….

How Not to Commit This Awful Landing Page Error

Landing pages are a fixture of paid search. It’s virtually impossible to go a day without seeing a paid ad. But have you clicked on any of these landing pages recently? One common error presents itself again and again. If you’re in…

How to Cut Your Conversion Time in Half

When it comes to conversions, time is everything. The more time you can shave off things, the better your conversion rates will be. What time am I referring to? There are two types of timing issues that can negatively impact conversions. Page load time:…

The Fundamentals of How Colors Influence Buying Decisions

Colors play an important conscious and unconscious role in purchasing decisions. If you bought a car, the color of it undoubtedly played into your conscious decision-making. The same goes for house buying and interior decorating. The colors inside your house need…

The A-Z Guide to Conversion Rate Optimization (Poster)

Conversion Rate Optimization (CRO) is one of the most important aspects of building a successful e-commerce and lead generation website. Conversion optimization gets you more money with the same traffic. What’s not to like? However, if your website exists but people do…

The 7 Habits of Highly Effective Overlays

Stephen R. Covey was a brilliant author and self-help visionary, but he never worked in online marketing. So, what can he teach us about managing overlay (pop-up) marketing campaigns? Apparently, quite a bit. It just so happens that Mr. Covey’s famed “7 Habits”…

How to Use Conversion Optimization to Drive Growth

Most people realize that conversion rate optimization (CRO) is important, but not all CRO leads to growth. With so many things to test and optimize, how do you find the optimizations that actually grow your business? In this webinar, Sean Ellis,…

Is Adblock Plus Killing Your Conversions?

Editor’s note: The tone and opinions of this article is that of the author and is not necessarily shared by the KISSmetrics team. However, this article does present an interesting issue for those engaged in online marketing and we feel that…

Social Proof: Your Key to More Magnetic Marketing

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep…

How to Sound More Human Over Live Chat

Communicating with customers over live chat requires a special kind of talent. It’s a mistake to assume that a good phone support agent will be able to replicate their success over live chat. Providing support on the phone requires a…

How to Win the War Against Conversion Friction

Friction is bad. Even the sound of the word is bad. And when it comes to conversion optimization, friction is really, truly very bad. It reduces conversions, frustrates customers, and eats away at your bottom line. Friction is the number one public…

12 Different “SaaSy” Pricing Strategies

From DIY solopreneurs to enterprise software companies, SaaS has proven to be elastic, scalable, and progressive. Some of the most successful SaaS ideas include sales and employee management, gamification platforms, analytics, and time management solutions. According to the Gartner Group,…