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Archive for ‘Conversion’

Boost Conversions with These 8 SaaS Funnel Tweaks

The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales. Fortunately, when it comes to optimization of your…

How Visual Cues Can Help Lift Conversions

It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits can make a big difference in audience reactions and, ultimately, in conversions. Numerous eye-tracking studies have been done…

9 Activation Secrets You Need to Be Using

Your problem isn’t what you think it is. More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups always help. But that’s not it. That’s not the thing holding you back. Because if 70% of free trials are useless (as…

How In-App Messaging Converts Trial Users Into Paying Customers

Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful case studies, and industry trends. Converting B2B free trial users into paying customers involves lots of communication about why…

3 ‘Spammy’ Website Tricks that Can Double Your Conversions

The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads….

What to Do When Your Sales Conversions Start Shrinking

Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales start declining, be mindful of what’s going right and what needs improvement. As an ecommerce business, it may…

Low Conversion Rates? Your Copy Could Be to Blame

We’ve heard the advice a thousand times: Your headline is the most important part. It’s 80 cents of your dollar. Visuals are key. Visitors want to see high quality photos, infographics, videos, charts, diagrams, memes, and more. The user experience -…

5 Ways To Boost Conversions With Dynamic Content

Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new technologies that shape the online marketing landscape today. Indeed, it’s only recently that we have developed the capacity to adapt websites…

A Cheat Sheet to Designing a Pricing Page that Converts

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying what everyone else is doing, without understanding the purpose behind certain features or the research that shows which features convert the best, will give…

5 Unlikely Obstacles Hindering SaaS Conversions

Want more conversions? Well, it’s possible. However, the first step is realizing that conversions are people. And those individuals desire a remarkable customer experience. The key is to remove barriers in the sales cycle. This includes cumbersome checkout processes and poor follow-up sales procedures. Your…

How to Improve Your Conversion Rate By 50% in One Day

Anyone who’s worked in digital marketing knows that conversions are the lifeblood of any online marketing campaign. You run a marketing campaign to get people to do something—sign up for your services, buy your product, fill out a lead gen form, give…

How Emotional Targeting Converts More Leads

A study found “that websites with a stronger emotional impact produced a greater intent to buy.” Appealing to your audience’s emotions creates a connection. Whether you’re designing product descriptions or landing pages, your team must aim to evoke emotion into…

Why Your Conversions Suck (And How to Fix It)

Average site conversion rates hover around 1-2%. That means at any given time, you have another 98-99% of people just hanging out. So… WTF are they doing? They’re looking, searching, procrastinating, hunting, browsing, considering, analyzing, evaluating, thinking, questioning, investigating, and comparing. Basically they’re doing a…

Landing Page Flaws That Kill Your Conversions

What is the purpose of a landing page? To acquire valuable information from prospects that will allow you to market to them effectively, right? It’s a simple transaction. You, the marketer, lay your offer on the table. If the prospect finds your offer…

7 Insightful Questions to Boost Your Conversions

The eCommerce marketplace is competitive. And every SaaS wants to be seen and heard by potential consumers. However, what if I told you that the competition isn’t external, but an internal problem. Yes, your team may be losing clients from failure…