Archive for ‘Conversion’

12 Different “SaaSy” Pricing Strategies

From DIY solopreneurs to enterprise software companies, SaaS has proven to be elastic, scalable, and progressive. Some of the most successful SaaS ideas include sales and employee management, gamification platforms, analytics, and time management solutions. According to the Gartner Group,…

Make Your A/B Testing Create Results – Not Statistics

12 months. That’s how long many conversion rate optimization (CRO) professionals say you need to wait to see results and/or make the investment back. Alternatively, you can do your own testing. And potentially waste even more time waiting for good results. People are…

100 Conversion Optimization Case Studies

If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed…

7 Marketing Lessons from Eye-Tracking Studies

Who doesn’t love a good eye-tracking study? With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every…

How to Make Buying from Your Website Inevitable

The classic sales funnel model is quite accurate, but only if you expect the funnel to be seriously leaky. People come out the bottom only if they avoid falling through the cracks before buying. An alternative model is the inverted funnel. In a way,…

SaaS Pricing: Features that Make People Upgrade

Pricing a product is one of the most daunting challenges in business. The stakes are high. Undercharge and you leave money on the table. Overcharge and you scare off prospects. For freemium products, knowing which features to hold back (in order…

The Power of The Progress Bar

Can you get your users to do something simply by asking them to do it? If so – congratulations! You have some awesome users :) Most of us aren’t that lucky. As a matter of fact, asking our users to do something,…

How to Get New Users to Become Paying Customers

It’s easy to have a laser focus on trying to increase new user sign ups. Especially when we are constantly being bombarded with literature out there like: “How to Increase Your Sign Up Conversions!” and “How to Create the Ultimate Sign Up…

How to Make a Landing Page That C.O.N.V.E.R.T.S.

So you’ve got your marketing all set. You have paid search ads going, your pages are well optimized and generating good natural search, your Facebook ads are working, and you’re getting lots of traffic. (I know, this probably is a fantasy…

Why Conversion Optimization Strategy Trumps Tactics Every Time

I’m willing to bet you’ve come across a lot of opinions about how to do conversion optimization. You’ve probably formed some of your own ideas, too. Unfortunately, in our work testing the so-called “best practices” over the past five years, my testing team…

How To Increase Your Conversions With Narrative Web Forms

Ever had fun filling out a credit card application? Ever looked forward to doing paperwork for your bank or insurance company? Perhaps you’ve spent time delighting over the simple joy of entering your details into tiny boxes, and relish every opportunity to…

How To Identify And Stop Emotion Based Conversion Killers

Are your conversion rate optimization efforts bringing only small incremental improvements? Are you at a stage where you’ve removed all the obvious barriers to conversion and you don’t know where to look next? Are your once sparkling hypotheses no longer bringing in double-digit…

How Selling Patiently Can Increase Your Online Sales

You’ve worked hard, and you’ve worked smart… You’ve bought the highest-converting keywords in your industry. You’ve reworked your landing page headlines to focus on benefits and not features. You’ve even added some powerful testimonials… So why do your visitors bounce off your landing page when…

Checkout Champions: 10 Tips To Win More Ecommerce Sales

We often try to find new ways to increase the conversion rate of our product or landing pages; however, one thing that we might forget is the checkout process. Many think that once the visitor clicks “add to cart,” they will…

54 Quotes from Startup Leaders on How to Improve Conversions

Large and small companies alike invest a lot of time and money working on improving their conversion rates. And as we all know, there are countless “experts” and websites all trying to sell you their advice on how to improve conversions. In…

9 User Experience Pitfalls That Repel Website Visitors

As a business owner, what can be worse than having a visitor leave your site due to an annoyance that you can control? You may lose sales due to numerous factors that are out of your control. But what about the…

How Strategies from Caesars Casinos Can Increase Conversions

Gary Loveman, CEO of Caesars Entertainment Corporation, says there are three things that can get you fired from Caesars: stealing, sexual harassment, and running an experiment without a control group. Gary, a former economics professor at Harvard Business School, spoke with…

What The Highest Converting Websites Do Differently

Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales? Given this, you’d think more companies would test and run experiments. Yet 61%…

Amp Up Your Ecommerce: 7 Tactics to Boost Average Order Value

Improving the number of conversions and the amount of traffic on your website are powerful weapons in your marketing arsenal and imperative when growing your revenue. But more often then not, increasing average order value (AOV) is a weapon that gets…

What Do The Best Website Pricing Pages Look Like?

With so much attention spent on landing pages, it can be easy to forget about one of your most important pages – the pricing page! It’s not just your pricing strategy that matters, but also the design of the page. In…

Get Your FAQs Straight: Convert Your Curious Customers

Your FAQ page represents one of the most valuable moments in a conversion funnel. Nowhere else does a visitor so deliberately indicate that they want to know the details of your product or service. Are you guilty of neglecting this…

8 Sign Up Form Examples For Easy & Breezy Conversions

If you run a Software as a Service (SaaS) company, then the sign up page is generally the most important barrier to conquer. If you can get it right, you’re on your way to growing your business at a much more…

The Shocking Truth About How Web Graphics Affect Conversions

Does this situation feel familiar? — Your web designer reckons your site is outdated. It makes you look amateurish. If we’re being honest, we might even say it’s downright ugly and you should be ashamed of attaching it to your brand. The solution? A…

40 Checkout Page Strategies to Improve Conversion Rates

To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-commerce life.  But it doesn’t have to be that way.  In fact, you can increase conversion rates on…