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Archive for ‘Conversion’

Social Proof: Your Key to More Magnetic Marketing

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep…

How to Sound More Human Over Live Chat

Communicating with customers over live chat requires a special kind of talent. It’s a mistake to assume that a good phone support agent will be able to replicate their success over live chat. Providing support on the phone requires a…

How to Win the War Against Conversion Friction

Friction is bad. Even the sound of the word is bad. And when it comes to conversion optimization, friction is really, truly very bad. It reduces conversions, frustrates customers, and eats away at your bottom line. Friction is the number one public…

12 Different “SaaSy” Pricing Strategies

From DIY solopreneurs to enterprise software companies, SaaS has proven to be elastic, scalable, and progressive. Some of the most successful SaaS ideas include sales and employee management, gamification platforms, analytics, and time management solutions. According to the Gartner Group,…

Make Your A/B Testing Create Results – Not Statistics

12 months. That’s how long many conversion rate optimization (CRO) professionals say you need to wait to see results and/or make the investment back. Alternatively, you can do your own testing. And potentially waste even more time waiting for good results. People are…

100 Conversion Optimization Case Studies

If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed…

7 Marketing Lessons from Eye-Tracking Studies

Who doesn’t love a good eye-tracking study? With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every…

How to Make Buying from Your Website Inevitable

The classic sales funnel model is quite accurate, but only if you expect the funnel to be seriously leaky. People come out the bottom only if they avoid falling through the cracks before buying. An alternative model is the inverted funnel. In a way,…

SaaS Pricing: Features that Make People Upgrade

Pricing a product is one of the most daunting challenges in business. The stakes are high. Undercharge and you leave money on the table. Overcharge and you scare off prospects. For freemium products, knowing which features to hold back (in order…

The Power of The Progress Bar

Can you get your users to do something simply by asking them to do it? If so – congratulations! You have some awesome users :) Most of us aren’t that lucky. As a matter of fact, asking our users to do something,…

How to Get New Users to Become Paying Customers

It’s easy to have a laser focus on trying to increase new user sign ups. Especially when we are constantly being bombarded with literature out there like: “How to Increase Your Sign Up Conversions!” and “How to Create the Ultimate Sign Up…

How to Make a Landing Page That C.O.N.V.E.R.T.S.

So you’ve got your marketing all set. You have paid search ads going, your pages are well optimized and generating good natural search, your Facebook ads are working, and you’re getting lots of traffic. (I know, this probably is a fantasy…

How To Identify And Stop Emotion Based Conversion Killers

Are your conversion rate optimization efforts bringing only small incremental improvements? Are you at a stage where you’ve removed all the obvious barriers to conversion and you don’t know where to look next? Are your once sparkling hypotheses no longer bringing in double-digit…

How Selling Patiently Can Increase Your Online Sales

You’ve worked hard, and you’ve worked smart… You’ve bought the highest-converting keywords in your industry. You’ve reworked your landing page headlines to focus on benefits and not features. You’ve even added some powerful testimonials… So why do your visitors bounce off your landing page when…

How Strategies from Caesars Casinos Can Increase Conversions

Gary Loveman, CEO of Caesars Entertainment Corporation, says there are three things that can get you fired from Caesars: stealing, sexual harassment, and running an experiment without a control group. Gary, a former economics professor at Harvard Business School, spoke with…